Brandwave

How popular isWormald?

In September 2026, people searched for Wormald by name about 720 times in New Zealand, a 50% increase from the previous year. These searches made up 58.1% of all New Zealand fire extinguisher brand searches, placing Wormald first out of four brands. When we asked both ChatGPT and Google AI Overviews about fire extinguisher brands, Wormald did not appear in any of the answers.

Search and AI answers in September 2026

Wormald is the most searched of 4 competitors.

  1. WormaldShare of searches 58.1%Mentioned in 0 of 5 AI answers
  2. ChubbShare of searches 33.9%Mentioned in 2 of 5 AI answers
  3. FirecoShare of searches 7.3%Mentioned in 0 of 5 AI answers
  4. QuellShare of searches 0.81%Mentioned in 0 of 5 AI answers
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Top fire extinguisher brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wormald did not appear in any of the five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Chubb2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wormald0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Fireco0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Quell0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about fire extinguisher brands

5 answers

  • Asked ChatGPT

    “Which fire extinguisher brand should I buy in New Zealand?”

    1. Asked ChatGPT

      “What are the best fire extinguisher brands in New Zealand?”

      1. 1Chubb

    2. Asked ChatGPT

      “What's the best fire extinguisher brand in New Zealand for home and workplace safety?”

      1. 1Chubb

    3. Searched Google, AI Overview

      “fire extinguishers nz”

      1. Searched Google, AI Overview

        “home fire extinguisher”

        Not named in any answer:

        Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

        Which fire extinguisher brands compete with Wormald?

        Wormald against fire extinguisher brands in New Zealand, by month

        Share of searches by month for Wormald, Chubb, Fireco. The figures are in the table below the chart.

        View monthly share of searches table
        MonthWormaldChubbFirecoQuell
        Oct 202544.4%39.8%13%2.8%
        Nov 202544.4%38.9%13%3.7%
        Dec 202540.5%44.3%11.4%3.8%
        Jan 202649.5%37.1%9.3%4.1%
        Feb 202641.4%49.1%7.8%1.7%
        Mar 202647.2%44%7.2%1.6%
        Apr 202654.1%33%10.1%2.8%
        May 202652.2%37.2%9.7%0.88%
        Jun 202656.7%33.9%8.7%0.79%
        Jul 202661%29.7%7.6%1.7%
        Aug 202658.5%28.5%11.4%1.6%
        Sep 202658.1%33.9%7.3%0.81%

        1. 1.Wormald

          58.1%

          Held 1st. 720 estimated branded searches, 0% vs prior month. Share -0.5 points.

        2. 2.Chubb

          33.9%

          Held 2nd. 420 estimated branded searches, +20% vs prior month. Share +5.4 points.

        3. 3.Fireco

          7.3%

          Held 3rd. 90 estimated branded searches, -35.7% vs prior month. Share -4.1 points.

        4. 4.Quell

          0.81%

          Held 4th. 10 estimated branded searches, -50% vs prior month. Share -0.8 points.

        Compare popularity between Wormald and its closest rivals

        Every comparison with Wormald

        8 comparisons

        How has branded search demand for Wormald changed in New Zealand over the last 12 months?

        3 findings
        • Across the 12 months ending September 2026, estimated monthly branded searches for Wormald in New Zealand rose from 480 to 720.
        • Across the 12 months ending September 2026, Wormald’s share of searches among fire extinguisher brands in New Zealand increased from 44.4% to 58.1%.
        • Across the 12 months ending September 2026, Wormald’s share of searches among fire extinguisher brands in New Zealand peaked at 61% in July 2026 and was lowest at 40.5% in December 2025.

        How did search popularity change for New Zealand fire extinguisher brands in September 2026?

        4 changes

        1. In September 2026, Chubb gained share of searches among fire extinguisher brands in New Zealand, from 28.5% to 33.9%.

        2. In September 2026, Fireco lost share of searches among fire extinguisher brands in New Zealand, from 11.4% to 7.3%.

        3. In September 2026, Quell lost share of searches among fire extinguisher brands in New Zealand, from 1.6% to 0.81%.

        4. Estimated monthly branded searches for Wormald in New Zealand rose 50% over 12 measured months, from 480 to 720 in September 2026.

        How are Wormald’s branded searches counted?

        1 search term

        Brandwave collects information about searches that people make online using Wormald’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

        • wormald

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        How the Brand Demand Index is measured

        Where does Wormald compete?

        Wormald is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
        Competitor setRankShare of searchesRanking
        Fire protection services3rd of 821.1%Show ranking
        Fire extinguisher brands1st of 458.1%Shown above
        Creator with pink hair and a pink jacket

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