Chubb vs Quell:Which is more popular?
In September 2026, Chubb had more branded searches than Quell among fire extinguisher brands in New Zealand. Chubb had about 420 branded searches, while Quell had 10. Chubb made up 33.9% of all fire extinguisher brand searches we track, and Quell accounted for 0.81%. When we asked ChatGPT and Google AI Overviews about fire extinguisher brands, Chubb appeared in two of the five answers and Quell in none.
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Top fire extinguisher brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Chubb was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Quell did not appear in any of the five answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about fire extinguisher brands
5 answers
Asked ChatGPT
“Which fire extinguisher brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best fire extinguisher brands in New Zealand?”
Asked ChatGPT
“What's the best fire extinguisher brand in New Zealand for home and workplace safety?”
Searched Google, AI Overview
“fire extinguishers nz”
Searched Google, AI Overview
“home fire extinguisher”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Chubb or Quell more popular in search?
This chart shows how often people search Google for Chubb and Quell by name. Each line represents a brand's share of searches for all four fire extinguisher brands we track, month by month, from searches in New Zealand.
Share of searches by month for Chubb, Quell. The figures are in the table below the chart.
View monthly share of searches table
| Month | Wormald | Chubb | Fireco | Quell |
|---|---|---|---|---|
| Oct 2025 | 44.4% | 39.8% | 13% | 2.8% |
| Nov 2025 | 44.4% | 38.9% | 13% | 3.7% |
| Dec 2025 | 40.5% | 44.3% | 11.4% | 3.8% |
| Jan 2026 | 49.5% | 37.1% | 9.3% | 4.1% |
| Feb 2026 | 41.4% | 49.1% | 7.8% | 1.7% |
| Mar 2026 | 47.2% | 44% | 7.2% | 1.6% |
| Apr 2026 | 54.1% | 33% | 10.1% | 2.8% |
| May 2026 | 52.2% | 37.2% | 9.7% | 0.88% |
| Jun 2026 | 56.7% | 33.9% | 8.7% | 0.79% |
| Jul 2026 | 61% | 29.7% | 7.6% | 1.7% |
| Aug 2026 | 58.5% | 28.5% | 11.4% | 1.6% |
| Sep 2026 | 58.1% | 33.9% | 7.3% | 0.81% |
How has the Chubb and Quell comparison changed over the last 12 months?
3 findings
- Chubb was ahead of Quell in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Chubb’s share of searches among fire extinguisher brands in New Zealand moved from 39.8% to 33.9%, and its estimated monthly branded searches moved from 430 to 420.
- Across the 12 months ending September 2026, Quell’s share of searches among fire extinguisher brands in New Zealand moved from 2.8% to 0.81%, and its estimated monthly branded searches moved from 30 to 10.
How did search popularity change for New Zealand fire extinguisher brands in September 2026?
2 changes
In September 2026, Chubb gained share of searches among fire extinguisher brands in New Zealand, from 28.5% to 33.9%.
In September 2026, Quell lost share of searches among fire extinguisher brands in New Zealand, from 1.6% to 0.81%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Chubb’s and Quell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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