Brandwave

Kidde vs Quell:Which is more popular?

In September 2026, Kidde had more branded searches than Quell among smoke alarm brands in New Zealand. Kidde had about 80 branded searches, while Quell had 0. Kidde made up 8.2% of all smoke alarm brand searches we track, and Quell accounted for 0%. When we asked ChatGPT and Google AI Overviews about smoke alarm brands, Quell appeared in two of the four answers and Kidde in none.

Among smoke alarm brands in New Zealand in September 2026

Who do people search for more?

Kidde, the only one of the two with measured searches

Kidde 80 searchesQuell 0 searches

Who does AI mention more?

Quell, mentioned in 2 of 4 answers, Kidde in 0

Quell in 2 of 4Kidde in 0 of 4

Who does AI recommend more?

Quell, the only one of the two named

Quell first in 2Kidde never named

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Top smoke alarm brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Quell was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Kidde did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cavius1st
  2. Quell2nd
  3. Kidde–
  4. First Alert–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cavius3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Quell2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kidde0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • First Alert0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about smoke alarm brands

4 answers

  • Asked ChatGPT

    “Which smoke alarm brand should I buy in New Zealand?”

    1. 1Cavius

  • Asked ChatGPT

    “What are the best smoke alarm brands in New Zealand?”

    1. 1Cavius
    2. 2Quell

  • Asked ChatGPT

    “What's the best smoke alarm brand in New Zealand for home safety?”

    1. 1Cavius
    2. 2Quell

  • Searched Google, AI Overview

    “smoke alarm nz”

    1. Searched Google, AI Overview

      “battery smoke alarm”

      Google showed no AI Overview for this search.

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Is Kidde or Quell more popular in search?

    This chart shows how often people search Google for Kidde and Quell by name. Each line represents a brand's share of searches for all four smoke alarm brands we track, month by month, from searches in New Zealand.

    Kidde and Quell among smoke alarm brands in New Zealand, by month

    Share of searches by month for Kidde, Quell. The figures are in the table below the chart.

    View monthly share of searches table
    MonthCaviusKiddeFirst AlertQuell
    Oct 202588.1%9.9%2%0%
    Nov 202591.2%7.8%0.98%0%
    Dec 202593.7%5.3%1.1%0%
    Jan 202690.3%7.8%0.97%0.97%
    Feb 202691.8%7.2%1%0%
    Mar 202688.6%9.8%1.6%0%
    Apr 202668.8%30.1%0.57%0.57%
    May 202662.3%36.6%1.1%0%
    Jun 202684.5%14.7%0.78%0%
    Jul 202693.3%5.9%0.74%0%
    Aug 202688.2%9.2%1.7%0.84%
    Sep 202690.8%8.2%1%0%

    How has the Kidde and Quell comparison changed over the last 12 months?

    3 findings
    • Kidde was ahead of Quell in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, Kidde’s share of searches among smoke alarm brands in New Zealand moved from 9.9% to 8.2%, and its estimated monthly branded searches moved from 100 to 80.
    • Across the 12 months ending September 2026, Quell’s share of searches among smoke alarm brands in New Zealand held steady at 0%, and its estimated monthly branded searches held steady at 0.

    How did search popularity change for New Zealand smoke alarm brands in September 2026?

    2 changes

    1. In September 2026, Kidde lost share of searches among smoke alarm brands in New Zealand, from 9.2% to 8.2%.

    2. In September 2026, Quell lost share of searches among smoke alarm brands in New Zealand, from 0.84% to 0%.

    How are branded searches counted?

    3 search terms

    Brandwave collects information about searches that people make online using Kidde’s and Quell’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Kidde

    2 branded search terms

    • kidde
    • kidde smoke alarm

    Quell

    1 branded search term

    • quell fire

    How the Brand Demand Index is measured

    Other head-to-heads among smoke alarm brands

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