Brandwave

Cavius vs PSA Lifesaver:Which is more popular?

In September 2026, Cavius had more branded searches than PSA Lifesaver among fire alarm brands in New Zealand. Cavius had about 890 branded searches, while PSA Lifesaver had 10. Cavius made up 80.9% of all fire alarm brand searches we track, and PSA Lifesaver accounted for 0.91%. When we asked ChatGPT and Google AI Overviews about fire alarm brands, Cavius appeared in four of the five answers and PSA Lifesaver in two. Cavius was mentioned before PSA Lifesaver in every answer.

Among fire alarm brands in New Zealand in September 2026

Who do people search for more?

Cavius, about 89 searches for every 1 for PSA Lifesaver

Cavius 890 searchesPSA Lifesaver 10 searches

Who does AI mention more?

Cavius, mentioned in 4 of 5 answers, PSA Lifesaver in 2

Cavius in 4 of 5PSA Lifesaver in 2 of 5

Who does AI recommend more?

Cavius, named ahead of PSA Lifesaver in every answer

Cavius first in 2PSA Lifesaver never first

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Top fire alarm brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Cavius was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. PSA Lifesaver was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Cavius was listed before PSA Lifesaver in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cavius1st
  2. PSA Lifesaver2nd
  3. ADT–
  4. Kidde–
  5. First Alert–
  6. Ring–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cavius4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PSA Lifesaver2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ADT0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kidde0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • First Alert0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ring0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about fire alarm brands

5 answers
  • Asked ChatGPT

    “Which fire alarm brand should I buy in New Zealand?”

    1. 1Cavius
    2. 2PSA Lifesaver
  • Asked ChatGPT

    “What are the best fire alarm brands in New Zealand?”

    1. 1Cavius
  • Asked ChatGPT

    “What's the best fire alarm brand in New Zealand for home safety?”

    1. 1Cavius
    2. 2PSA Lifesaver
  • Searched Google, AI Overview

    “fire alarms nz”

    1. Searched Google, AI Overview

      “home fire alarm”

      1. 1Cavius

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Is Cavius or PSA Lifesaver more popular in search?

    This chart shows how often people search Google for Cavius and PSA Lifesaver by name. Each line represents a brand's share of searches for all six fire alarm brands we track, month by month, from searches in New Zealand.

    Cavius and PSA Lifesaver among fire alarm brands in New Zealand, by month

    Share of searches by month for Cavius, PSA Lifesaver. The figures are in the table below the chart.

    View monthly share of searches table
    MonthCaviusADTKiddeFirst AlertPSA LifesaverRing
    Oct 202578.1%9.6%8.8%1.8%0.88%0.88%
    Nov 202580.2%10.3%6.9%0.86%0.86%0.86%
    Dec 202584%7.5%4.7%0.94%1.9%0.94%
    Jan 202679.5%11.1%6.8%0.85%0.85%0.85%
    Feb 202673%18%5.7%0.82%1.6%0.82%
    Mar 202673.2%16.1%8.1%1.3%0.67%0.67%
    Apr 202659.3%12.7%26%0.49%0.98%0.49%
    May 202653.7%12.8%31.5%0.99%0.49%0.49%
    Jun 202675.7%8.3%13.2%0.69%1.4%0.69%
    Jul 202685.1%7.4%5.4%0.68%0.68%0.68%
    Aug 202680.2%7.6%8.4%1.5%1.5%0.76%
    Sep 202680.9%9.1%7.3%0.91%0.91%0.91%

    How has the Cavius and PSA Lifesaver comparison changed over the last 12 months?

    3 findings

    How did search popularity change for New Zealand fire alarm brands in September 2026?

    2 changes
    1. In September 2026, Cavius gained share of searches among fire alarm brands in New Zealand, from 80.2% to 80.9%.

    2. In September 2026, PSA Lifesaver lost share of searches among fire alarm brands in New Zealand, from 1.5% to 0.91%.

    How are branded searches counted?

    4 search terms

    Brandwave collects information about searches that people make online using Cavius’ and PSA Lifesaver’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Cavius

    2 branded search terms

    • cavius
    • cavius smoke alarm

    PSA Lifesaver

    2 branded search terms

    • lifesaver smoke alarm
    • psa lifesaver

    How the Brand Demand Index is measured

    Other head-to-heads among fire alarm brands

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