Brandwave

How popular isPSA Lifesaver?

In September 2026, people searched for PSA Lifesaver by name about 10 times in New Zealand, about the same as the previous year. These searches made up 0.91% of all New Zealand fire alarm brand searches, placing PSA Lifesaver fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about fire alarm brands, PSA Lifesaver appeared in two of the five answers and was the second most recommended of the six.

Search and AI answers in September 2026

PSA Lifesaver is the fifth most searched of 6 competitors and the second most recommended in AI answers.

  1. CaviusShare of searches 80.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. ADTShare of searches 9.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. KiddeShare of searches 7.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. First AlertShare of searches 0.91%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. PSA LifesaverShare of searches 0.91%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd

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Top fire alarm brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, PSA Lifesaver was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. PSA Lifesaver is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cavius1st
  2. PSA Lifesaver2nd
  3. ADT–
  4. Kidde–
  5. First Alert–
  6. Ring–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cavius4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PSA Lifesaver2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ADT0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kidde0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • First Alert0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ring0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about fire alarm brands

5 answers

  • Asked ChatGPT

    “Which fire alarm brand should I buy in New Zealand?”

    1. 1Cavius
    2. 2PSA Lifesaver

  • Asked ChatGPT

    “What are the best fire alarm brands in New Zealand?”

    1. 1Cavius

  • Asked ChatGPT

    “What's the best fire alarm brand in New Zealand for home safety?”

    1. 1Cavius
    2. 2PSA Lifesaver

  • Searched Google, AI Overview

    “fire alarms nz”

    1. Searched Google, AI Overview

      “home fire alarm”

      1. 1Cavius

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Which fire alarm brands compete with PSA Lifesaver?

    PSA Lifesaver against fire alarm brands in New Zealand, by month

    Share of searches by month for Cavius, ADT, Kidde, PSA Lifesaver. The figures are in the table below the chart.

    View monthly share of searches table
    MonthCaviusADTKiddeFirst AlertPSA LifesaverRing
    Oct 202578.1%9.6%8.8%1.8%0.88%0.88%
    Nov 202580.2%10.3%6.9%0.86%0.86%0.86%
    Dec 202584%7.5%4.7%0.94%1.9%0.94%
    Jan 202679.5%11.1%6.8%0.85%0.85%0.85%
    Feb 202673%18%5.7%0.82%1.6%0.82%
    Mar 202673.2%16.1%8.1%1.3%0.67%0.67%
    Apr 202659.3%12.7%26%0.49%0.98%0.49%
    May 202653.7%12.8%31.5%0.99%0.49%0.49%
    Jun 202675.7%8.3%13.2%0.69%1.4%0.69%
    Jul 202685.1%7.4%5.4%0.68%0.68%0.68%
    Aug 202680.2%7.6%8.4%1.5%1.5%0.76%
    Sep 202680.9%9.1%7.3%0.91%0.91%0.91%

    1. 1.Cavius

      80.9%

      Held 1st. 890 estimated branded searches, -15.2% vs prior month. Share +0.8 points.

    2. 2.ADT

      9.1%

      Moved from 3rd to 2nd. 100 estimated branded searches, 0% vs prior month. Share +1.5 points.

    3. 3.Kidde

      7.3%

      Moved from 2nd to 3rd. 80 estimated branded searches, -27.3% vs prior month. Share -1.1 points.

    4. 4.First Alert

      0.91%

      Held 4th. 10 estimated branded searches, -50% vs prior month. Share -0.6 points.

    5. 5.PSA Lifesaver

      0.91%

      Held 5th. 10 estimated branded searches, -50% vs prior month. Share -0.6 points.

    6. 6.Ring

      0.91%

      Held 6th. 10 estimated branded searches, 0% vs prior month. Share +0.1 points.

    Compare popularity between PSA Lifesaver and its closest rivals

    How has branded search demand for PSA Lifesaver changed in New Zealand over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for PSA Lifesaver in New Zealand held steady at 10.
    • Across the 12 months ending September 2026, PSA Lifesaver’s share of searches among fire alarm brands in New Zealand peaked at 1.9% in December 2025 and was lowest at 0.49% in May 2026.

    How did search popularity change for New Zealand fire alarm brands in September 2026?

    5 changes

    1. In September 2026, ADT overtook Kidde to rank 2nd among fire alarm brands in New Zealand, with 9.1% of the searches.

    2. In September 2026, Cavius gained share of searches among fire alarm brands in New Zealand, from 80.2% to 80.9%.

    3. In September 2026, Kidde lost share of searches among fire alarm brands in New Zealand, from 8.4% to 7.3%.

    4. In September 2026, First Alert lost share of searches among fire alarm brands in New Zealand, from 1.5% to 0.91%.

    5. In September 2026, PSA Lifesaver lost share of searches among fire alarm brands in New Zealand, from 1.5% to 0.91%.

    How are PSA Lifesaver’s branded searches counted?

    2 search terms

    Brandwave collects information about searches that people make online using PSA Lifesaver’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • lifesaver smoke alarm
    • psa lifesaver

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    How the Brand Demand Index is measured

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