Brandwave

ADT vs PSA Lifesaver:Which is more popular?

In September 2026, ADT had more branded searches than PSA Lifesaver among fire alarm brands in New Zealand. ADT had about 100 branded searches, while PSA Lifesaver had 10. ADT made up 9.1% of all fire alarm brand searches we track, and PSA Lifesaver accounted for 0.91%. When we asked ChatGPT and Google AI Overviews about fire alarm brands, PSA Lifesaver appeared in two of the five answers and ADT in none.

Among fire alarm brands in New Zealand in September 2026

Who do people search for more?

ADT, about 10 searches for every 1 for PSA Lifesaver

ADT 100 searchesPSA Lifesaver 10 searches

Who does AI mention more?

PSA Lifesaver, mentioned in 2 of 5 answers, ADT in 0

PSA Lifesaver in 2 of 5ADT in 0 of 5

Who does AI recommend more?

PSA Lifesaver, the only one of the two named

PSA Lifesaver first in 2ADT never named

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Top fire alarm brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, PSA Lifesaver was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. ADT did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Cavius1st
  2. PSA Lifesaver2nd
  3. ADT–
  4. Kidde–
  5. First Alert–
  6. Ring–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Cavius4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PSA Lifesaver2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ADT0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kidde0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • First Alert0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ring0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about fire alarm brands

5 answers

  • Asked ChatGPT

    “Which fire alarm brand should I buy in New Zealand?”

    1. 1Cavius
    2. 2PSA Lifesaver

  • Asked ChatGPT

    “What are the best fire alarm brands in New Zealand?”

    1. 1Cavius

  • Asked ChatGPT

    “What's the best fire alarm brand in New Zealand for home safety?”

    1. 1Cavius
    2. 2PSA Lifesaver

  • Searched Google, AI Overview

    “fire alarms nz”

    1. Searched Google, AI Overview

      “home fire alarm”

      1. 1Cavius

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Is ADT or PSA Lifesaver more popular in search?

    This chart shows how often people search Google for ADT and PSA Lifesaver by name. Each line represents a brand's share of searches for all six fire alarm brands we track, month by month, from searches in New Zealand.

    ADT and PSA Lifesaver among fire alarm brands in New Zealand, by month

    Share of searches by month for ADT, PSA Lifesaver. The figures are in the table below the chart.

    View monthly share of searches table
    MonthCaviusADTKiddeFirst AlertPSA LifesaverRing
    Oct 202578.1%9.6%8.8%1.8%0.88%0.88%
    Nov 202580.2%10.3%6.9%0.86%0.86%0.86%
    Dec 202584%7.5%4.7%0.94%1.9%0.94%
    Jan 202679.5%11.1%6.8%0.85%0.85%0.85%
    Feb 202673%18%5.7%0.82%1.6%0.82%
    Mar 202673.2%16.1%8.1%1.3%0.67%0.67%
    Apr 202659.3%12.7%26%0.49%0.98%0.49%
    May 202653.7%12.8%31.5%0.99%0.49%0.49%
    Jun 202675.7%8.3%13.2%0.69%1.4%0.69%
    Jul 202685.1%7.4%5.4%0.68%0.68%0.68%
    Aug 202680.2%7.6%8.4%1.5%1.5%0.76%
    Sep 202680.9%9.1%7.3%0.91%0.91%0.91%

    How has the ADT and PSA Lifesaver comparison changed over the last 12 months?

    3 findings
    • ADT was ahead of PSA Lifesaver in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, ADT’s share of searches among fire alarm brands in New Zealand moved from 9.6% to 9.1%, and its estimated monthly branded searches moved from 110 to 100.
    • Across the 12 months ending September 2026, PSA Lifesaver’s share of searches among fire alarm brands in New Zealand moved from 0.88% to 0.91%, and its estimated monthly branded searches held steady at 10.

    How did search popularity change for New Zealand fire alarm brands in September 2026?

    2 changes

    1. In September 2026, ADT overtook Kidde to rank 2nd among fire alarm brands in New Zealand, with 9.1% of the searches.

    2. In September 2026, PSA Lifesaver lost share of searches among fire alarm brands in New Zealand, from 1.5% to 0.91%.

    How are branded searches counted?

    4 search terms

    Brandwave collects information about searches that people make online using ADT’s and PSA Lifesaver’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    ADT

    2 branded search terms

    • adt alarm
    • adt alarm system

    PSA Lifesaver

    2 branded search terms

    • lifesaver smoke alarm
    • psa lifesaver

    How the Brand Demand Index is measured

    Other head-to-heads among fire alarm brands

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