ADT vs Eufy:Which is more popular?
In September 2026, Eufy had more branded searches than ADT among doorbell camera brands in New Zealand. Eufy had about 8,430 branded searches, while ADT had 0. Eufy made up 58.6% of all doorbell camera brand searches we track, and ADT accounted for 0%. When we asked ChatGPT and Google AI Overviews about doorbell camera brands, Eufy appeared in four of the five answers and ADT in none.
Who do people search for more?
Eufy, the only one of the two with measured searches
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Top doorbell camera brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Eufy was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. ADT did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Eufy1st
Google Nest2nd
Ring3rd
Arlo4th
ADT–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ring5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Eufy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Google Nest4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Arlo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- ADT0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about doorbell camera brands
5 answers
Asked ChatGPT
“Which doorbell camera brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best doorbell camera brands in New Zealand?”
Asked ChatGPT
“What's the best doorbell camera brand in New Zealand for front door security?”
Searched Google, AI Overview
“best doorbell camera”
Searched Google, AI Overview
“video doorbell nz”
- 1Ring
- 1
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is ADT or Eufy more popular in search?
This chart shows how often people search Google for ADT and Eufy by name. Each line represents a brand's share of searches for all five doorbell camera brands we track, month by month, from searches in New Zealand.
Share of searches by month for Eufy, ADT. The figures are in the table below the chart.
View monthly share of searches table
| Month | Eufy | Arlo | Ring | Google Nest | ADT |
|---|---|---|---|---|---|
| Oct 2025 | 49.8% | 34.8% | 13.9% | 1.4% | 0.07% |
| Nov 2025 | 56.7% | 31.6% | 10.7% | 1% | 0% |
| Dec 2025 | 54.5% | 32% | 12.6% | 0.8% | 0.07% |
| Jan 2026 | 52.3% | 35% | 11.7% | 0.95% | 0.07% |
| Feb 2026 | 50.7% | 36.2% | 12.3% | 0.77% | 0.08% |
| Mar 2026 | 52.4% | 35% | 11.9% | 0.67% | 0.07% |
| Apr 2026 | 52.9% | 34.5% | 11.7% | 0.88% | 0.07% |
| May 2026 | 50.7% | 32% | 16.3% | 0.95% | 0% |
| Jun 2026 | 51.4% | 33.8% | 13.4% | 1.4% | 0% |
| Jul 2026 | 55% | 29.6% | 14% | 1.4% | 0.07% |
| Aug 2026 | 55.6% | 30.9% | 12.3% | 1.2% | 0.08% |
| Sep 2026 | 58.6% | 27.6% | 13.2% | 0.63% | 0% |
How has the ADT and Eufy comparison changed over the last 12 months?
3 findings
- Eufy was ahead of ADT in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, ADT’s share of searches among doorbell camera brands in New Zealand moved from 0.07% to 0%, and its estimated monthly branded searches moved from 10 to 0.
- Across the 12 months ending September 2026, Eufy’s share of searches among doorbell camera brands in New Zealand moved from 49.8% to 58.6%, and its estimated monthly branded searches moved from 6.8K to 8.4K.
How did search popularity change for New Zealand doorbell camera brands in September 2026?
2 changes
In September 2026, Eufy gained share of searches among doorbell camera brands in New Zealand, from 55.6% to 58.6%.
Estimated monthly branded searches for ADT in New Zealand fell 100% over 12 measured months, from 10 to 0 in September 2026.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using ADT’s and Eufy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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