Brandwave

How popular isRing?

In September 2026, people searched for Ring by name about 6,860 times in New Zealand, a 14.9% increase from the previous year. These searches made up 13.3% of all New Zealand home security camera brand searches, placing Ring fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about home security camera brands, Ring appeared in one of the five answers and was the sixth most recommended of the seven.

Search and AI answers in September 2026

Ring is the fourth most searched of 7 competitors and the sixth most recommended in AI answers.

  1. EufyShare of searches 43.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  2. ArloShare of searches 15.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  3. TP-Link TapoShare of searches 13.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. RingShare of searches 13.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  5. SwannShare of searches 5.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

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Top home security camera brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ring was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Ring is the sixth most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Eufy1st
  2. TP-Link Tapo2nd
  3. Reolink3rd
  4. Arlo4th
  5. Swann5th
  6. Ring6th
  7. Google Nest7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TP-Link Tapo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Eufy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Arlo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Reolink4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Swann2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Google Nest2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ring1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about home security camera brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which home security camera brands compete with Ring?

Ring against home security camera brands in New Zealand, by month

Share of searches by month for Eufy, Arlo, TP-Link Tapo, Ring, Swann, Google Nest, Reolink. The figures are in the table below the chart.

View monthly share of searches table
MonthEufyArloTP-Link TapoRingSwannGoogle NestReolink
Oct 202536.5%20%10.9%14%6.3%8.6%3.8%
Nov 202540.7%19.1%10.8%11.5%5.9%8.7%3.3%
Dec 202539.3%18.8%11.3%11.8%6.1%8.9%3.8%
Jan 202636.6%19.6%13.3%12.2%6.7%8.1%3.5%
Feb 202637.7%21.4%11.3%12.4%6.1%7.8%3.2%
Mar 202639.1%19.4%11.6%14.6%5.4%6.8%2.9%
Apr 202640.2%19.2%11.6%13.2%5.5%7.1%3.3%
May 202638.3%17.5%11.6%15.8%5.5%8.3%3.1%
Jun 202638.8%16.7%11.6%15.9%5.3%8.5%3.1%
Jul 202640.7%15.9%13.7%14.7%5.8%6%3.2%
Aug 202639.6%15.5%15.9%13.6%5.8%6.4%3.2%
Sep 202643.9%15.2%13.8%13.3%5.6%4.7%3.7%

  1. 1.Eufy

    43.9%

    Held 1st. 22.6K estimated branded searches, +13.8% vs prior month. Share +4.2 points.

  2. 2.Arlo

    15.2%

    Moved from 3rd to 2nd. 7.8K estimated branded searches, +0.64% vs prior month. Share -0.3 points.

  3. 3.TP-Link Tapo

    13.8%

    Moved from 2nd to 3rd. 7.1K estimated branded searches, -10.7% vs prior month. Share -2.1 points.

  4. 4.Ring

    13.3%

    Held 4th. 6.8K estimated branded searches, 0% vs prior month. Share -0.4 points.

  5. 5.Swann

    5.6%

    Moved from 6th to 5th. 2.9K estimated branded searches, -1.7% vs prior month. Share -0.3 points.

  6. 6.Google Nest

    4.7%

    Moved from 5th to 6th. 2.4K estimated branded searches, -24.1% vs prior month. Share -1.7 points.

  7. 7.Reolink

    3.7%

    Held 7th. 1.9K estimated branded searches, +18.8% vs prior month. Share +0.5 points.

Compare popularity between Ring and its closest rivals

Every comparison with Ring

6 comparisons

How has branded search demand for Ring changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Ring in New Zealand rose from 6K to 6.9K.
  • Across the 12 months ending September 2026, Ring’s share of searches among home security camera brands in New Zealand decreased from 14% to 13.3%.
  • Across the 12 months ending September 2026, Ring’s share of searches among home security camera brands in New Zealand peaked at 15.9% in June 2026 and was lowest at 11.5% in November 2025.
  • Across the 12 months ending September 2026, Ring fell from 3rd to 4th among home security camera brands in New Zealand.

How did search popularity change for New Zealand home security camera brands in September 2026?

6 changes

  1. In September 2026, Eufy gained share of searches among home security camera brands in New Zealand, from 39.6% to 43.9%.

  2. In September 2026, TP-Link Tapo lost share of searches among home security camera brands in New Zealand, from 15.9% to 13.8%.

  3. In September 2026, Google Nest lost share of searches among home security camera brands in New Zealand, from 6.4% to 4.7%.

  4. Ring’s share of searches among home security camera brands in New Zealand has lost ground for 3 months in a row, from 15.9% to 13.3% in September 2026.

  5. Arlo’s share of searches among home security camera brands in New Zealand has lost ground for 3 months in a row, from 16.7% to 15.2% in September 2026.

  6. In September 2026, Swann rose from 6th to 5th among home security camera brands in New Zealand.

How are Ring’s branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Ring’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ring camera
  • ring camera app
  • ring camera view
  • ring door camera
  • ring doorbell
  • ring doorbell chime
  • ring doorbell pro
  • ring fire alarm
  • ring security camera
  • ring video doorbell
  • ring wireless camera

How the Brand Demand Index is measured

Who owns Ring?

Ring is owned by Amazon. Brandwave also tracks Prime Video, Amazon, Amazon Associates, Amazon Connect, Amazon DSP, Amazon Fire Tablet, Amazon Fire TV Stick, Amazon Music, Amazon Redshift, Amazon SES, Amazon Web Services, Audible, eero and Kindle, owned by the same company, in New Zealand.

Do you work for Ring? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Ring compete?

Ring is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Home security camera brands4th of 713.3%Shown above
Door bell brands3rd of 420.9%Show ranking
Doorbell camera brands3rd of 513.2%Show ranking
Fire alarm brands6th of 60.91%Show ranking
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Is Ring your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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