Brandwave

How popular isRing?

In September 2026, people searched for Ring by name about 6,860 times in New Zealand, a 14.9% increase from the previous year. These searches made up 20.9% of all New Zealand door bell brand searches, placing Ring third out of four brands. When we asked both ChatGPT and Google AI Overviews about door bell brands, Ring appeared in all answers and was the second most recommended of the four.

Search and AI answers in September 2026

Ring is the third most searched of 4 competitors and the second most recommended in AI answers.

  1. EufyShare of searches 43.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. ArloShare of searches 23%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. RingShare of searches 20.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. Google NestShare of searches 12.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top door bell brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ring appeared in all five answers. Ring is the second most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Eufy1st
  2. Ring2nd
  3. Google Nest3rd
  4. Arlo4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ring5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Eufy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Google Nest3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Arlo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about door bell brands

5 answers

  • Asked ChatGPT

    “Which door bell brand should I buy in New Zealand?”

    1. 1Eufy
    2. 2Ring
    3. 3Google Nest

  • Asked ChatGPT

    “What are the best door bell brands in New Zealand?”

    1. 1Eufy
    2. 2Ring
    3. 3Google Nest
    4. 4Arlo

  • Asked ChatGPT

    “What's the best door bell brand in New Zealand for front door security?”

    1. 1Eufy
    2. 2Google Nest
    3. 3Ring

  • Searched Google, AI Overview

    “doorbell camera nz”

    1. 1Ring

  • Searched Google, AI Overview

    “wireless door bell”

    1. 1Arlo
    2. 2Ring

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which door bell brands compete with Ring?

Ring against door bell brands in New Zealand, by month

Share of searches by month for Eufy, Arlo, Ring, Google Nest. The figures are in the table below the chart.

View monthly share of searches table
MonthEufyArloRingGoogle Nest
Oct 202536.6%27.5%16.8%19.1%
Nov 202540%24.4%15%20.7%
Dec 202538.9%24.7%14.8%21.6%
Jan 202636.6%27.2%16.5%19.8%
Feb 202637.7%29.6%15%17.7%
Mar 202638.4%27.9%17.2%16.5%
Apr 202638%27.5%17%17.5%
May 202636.8%26.3%16.2%20.8%
Jun 202635.6%26.6%16.2%21.6%
Jul 202640.8%24.9%17.9%16.4%
Aug 202639.2%24.8%17.9%18.1%
Sep 202643.1%23%20.9%12.9%

  1. 1.Eufy

    43.1%

    Held 1st. 7.4K estimated branded searches, +17.2% vs prior month. Share +3.9 points.

  2. 2.Arlo

    23%

    Held 2nd. 4K estimated branded searches, -1% vs prior month. Share -1.8 points.

  3. 3.Ring

    20.9%

    Moved from 4th to 3rd. 3.6K estimated branded searches, +24.1% vs prior month. Share +3 points.

  4. 4.Google Nest

    12.9%

    Moved from 3rd to 4th. 2.2K estimated branded searches, -23.6% vs prior month. Share -5.1 points.

Compare popularity between Ring and its closest rivals

Every comparison with Ring

6 comparisons

How has branded search demand for Ring changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Ring in New Zealand rose from 6K to 6.9K.
  • Across the 12 months ending September 2026, Ring’s share of searches among door bell brands in New Zealand increased from 16.8% to 20.9%.
  • Across the 12 months ending September 2026, Ring’s share of searches among door bell brands in New Zealand peaked at 20.9% in September 2026 and was lowest at 14.8% in December 2025.
  • Across the 12 months ending September 2026, Ring rose from 4th to 3rd among door bell brands in New Zealand.

How did search popularity change for New Zealand door bell brands in September 2026?

4 changes

  1. In September 2026, Ring overtook Google Nest to rank 3rd among door bell brands in New Zealand, with 20.9% of the searches.

  2. In September 2026, Eufy gained share of searches among door bell brands in New Zealand, from 39.2% to 43.1%.

  3. In September 2026, Google Nest lost share of searches among door bell brands in New Zealand, from 18.1% to 12.9%.

  4. In September 2026, Arlo lost share of searches among door bell brands in New Zealand, from 24.8% to 23%.

How are Ring’s branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Ring’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ring camera
  • ring camera app
  • ring camera view
  • ring door camera
  • ring doorbell
  • ring doorbell chime
  • ring doorbell pro
  • ring fire alarm
  • ring security camera
  • ring video doorbell
  • ring wireless camera

How the Brand Demand Index is measured

Who owns Ring?

Ring is owned by Amazon. Brandwave also tracks Prime Video, Amazon, Amazon Associates, Amazon Connect, Amazon DSP, Amazon Fire Tablet, Amazon Fire TV Stick, Amazon Music, Amazon Redshift, Amazon SES, Amazon Web Services, Audible, eero and Kindle, owned by the same company, in New Zealand.

Do you work for Ring? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Ring compete?

Ring is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Home security camera brands4th of 713.3%Show ranking
Door bell brands3rd of 420.9%Shown above
Doorbell camera brands3rd of 513.2%Show ranking
Fire alarm brands6th of 60.91%Show ranking
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Is Ring your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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