Brandwave

How popular isGoogle Nest?

In September 2026, people searched for Google Nest by name about 2,420 times in New Zealand, a 33.9% decrease from the previous year. These searches made up 12.9% of all New Zealand door bell brand searches, placing Google Nest fourth out of four brands. When we asked both ChatGPT and Google AI Overviews about door bell brands, Google Nest appeared in three of the five answers and was the third most recommended of the four.

Search and AI answers in September 2026

Google Nest is the fourth most searched of 4 competitors and the third most recommended in AI answers.

  1. EufyShare of searches 43.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. ArloShare of searches 23%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. RingShare of searches 20.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. Google NestShare of searches 12.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top door bell brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Nest was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Google Nest is the third most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Eufy1st
  2. Ring2nd
  3. Google Nest3rd
  4. Arlo4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ring5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Eufy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Google Nest3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Arlo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about door bell brands

5 answers

  • Asked ChatGPT

    “Which door bell brand should I buy in New Zealand?”

    1. 1Eufy
    2. 2Ring
    3. 3Google Nest

  • Asked ChatGPT

    “What are the best door bell brands in New Zealand?”

    1. 1Eufy
    2. 2Ring
    3. 3Google Nest
    4. 4Arlo

  • Asked ChatGPT

    “What's the best door bell brand in New Zealand for front door security?”

    1. 1Eufy
    2. 2Google Nest
    3. 3Ring

  • Searched Google, AI Overview

    “doorbell camera nz”

    1. 1Ring

  • Searched Google, AI Overview

    “wireless door bell”

    1. 1Arlo
    2. 2Ring

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which door bell brands compete with Google Nest?

Google Nest against door bell brands in New Zealand, by month

Share of searches by month for Eufy, Arlo, Ring, Google Nest. The figures are in the table below the chart.

View monthly share of searches table
MonthEufyArloRingGoogle Nest
Oct 202536.6%27.5%16.8%19.1%
Nov 202540%24.4%15%20.7%
Dec 202538.9%24.7%14.8%21.6%
Jan 202636.6%27.2%16.5%19.8%
Feb 202637.7%29.6%15%17.7%
Mar 202638.4%27.9%17.2%16.5%
Apr 202638%27.5%17%17.5%
May 202636.8%26.3%16.2%20.8%
Jun 202635.6%26.6%16.2%21.6%
Jul 202640.8%24.9%17.9%16.4%
Aug 202639.2%24.8%17.9%18.1%
Sep 202643.1%23%20.9%12.9%

  1. 1.Eufy

    43.1%

    Held 1st. 7.4K estimated branded searches, +17.2% vs prior month. Share +3.9 points.

  2. 2.Arlo

    23%

    Held 2nd. 4K estimated branded searches, -1% vs prior month. Share -1.8 points.

  3. 3.Ring

    20.9%

    Moved from 4th to 3rd. 3.6K estimated branded searches, +24.1% vs prior month. Share +3 points.

  4. 4.Google Nest

    12.9%

    Moved from 3rd to 4th. 2.2K estimated branded searches, -23.6% vs prior month. Share -5.1 points.

Compare popularity between Google Nest and its closest rivals

Every comparison with Google Nest

15 comparisons

How has branded search demand for Google Nest changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Google Nest in New Zealand fell from 3.7K to 2.4K.
  • Across the 12 months ending September 2026, Google Nest’s share of searches among door bell brands in New Zealand decreased from 19.1% to 12.9%.
  • Across the 12 months ending September 2026, Google Nest’s share of searches among door bell brands in New Zealand peaked at 21.6% in December 2025 and was lowest at 12.9% in September 2026.
  • Across the 12 months ending September 2026, Google Nest fell from 3rd to 4th among door bell brands in New Zealand.

How did search popularity change for New Zealand door bell brands in September 2026?

4 changes

  1. In September 2026, Ring overtook Google Nest to rank 3rd among door bell brands in New Zealand, with 20.9% of the searches.

  2. In September 2026, Eufy gained share of searches among door bell brands in New Zealand, from 39.2% to 43.1%.

  3. In September 2026, Google Nest lost share of searches among door bell brands in New Zealand, from 18.1% to 12.9%.

  4. In September 2026, Arlo lost share of searches among door bell brands in New Zealand, from 24.8% to 23%.

How are Google Nest’s branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Google Nest’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • google nest
  • google nest audio
  • google nest cam
  • google nest doorbell
  • google nest hub
  • google nest protect
  • google nest thermostat
  • google nest wifi
  • googlenest
  • googlenest doorbell
  • nest camera
  • nest doorbell

How the Brand Demand Index is measured

Do you work for Google Nest? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Google Nest compete?

Google Nest is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Home security camera brands6th of 74.7%Show ranking
Smart speaker brands3rd of 511.7%Show ranking
Door bell brands4th of 412.9%Shown above
Doorbell camera brands4th of 50.63%Show ranking
Smart thermostat brands1st of 644.8%Show ranking
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Is Google Nest your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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