Brandwave

Eufy vs Google Nest:Which is more popular by branded search in New Zealand?

In August 2026, Eufy had more branded searches than Google Nest among home security camera brands in New Zealand. Eufy was estimated to have 21.9K branded searches compared to Google Nest’s 3.9K, and held a 39.7% Share of Search versus Google Nest’s 7.1%.

Share of Search among home security camera brands in New Zealand in August 2026Which is more popular in search, Eufy or Google Nest?
Eufy39.7%21.9K searches
vs
Google Nest7.1%3.9K searches
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Which is more popular in search, Eufy or Google Nest?

Compare the smart doorbell and security camera brands New Zealanders install at home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Eufy and Google Nest among home security camera brands in New Zealand, by month

Share of Search by month for Eufy, Google Nest. The figures are in the table below the chart.

View monthly share of search table
MonthEufyTP-Link TapoArloRingGoogle NestSwann
Oct 202537.8%11.7%20.9%13.6%9.7%6.3%
Nov 202542.2%11.6%19.1%11.1%10%5.9%
Dec 202541.1%12.2%18.8%11.6%10.3%6.1%
Jan 202638.3%13.8%19.8%12%9.3%6.8%
Feb 202638%11.9%22.4%12.3%9.2%6.2%
Mar 202639.9%12.1%20.7%14.2%7.7%5.4%
Apr 202641.1%12.2%20%12.8%8.4%5.5%
May 202638.9%13%17.9%15.1%9.6%5.5%
Jun 202639%13.9%16.7%15.1%10.1%5.2%
Jul 202640.6%16.3%15.6%14.4%7.4%5.7%
Aug 202639.7%18%15.3%14.1%7.1%5.8%
Sep 2026——————

How has the Eufy and Google Nest comparison changed over the last 12 months?

How did search popularity change for New Zealand home security camera brands in August 2026?

  1. In August 2026, Eufy lost estimated Share of Search among home security camera brands in New Zealand, from 40.6% to 39.7%.

  2. Estimated monthly branded searches for Google Nest in New Zealand fell 12.7% over 11 measured months, from 4.5K to 3.9K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Eufy’s and Google Nest’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Eufy

25 branded search terms

  • eufy
  • eufy baby monitor
  • eufy c210
  • eufy cam 2c
  • eufy camera
  • eufy camera 3
  • eufy com
  • eufy door lock
  • eufy doorbell
  • eufy e20
  • eufy homebase3
  • eufy indoor camera
  • eufy near me
  • eufy new zealand
  • eufy nz
  • eufy online
  • eufy outdoor camera
  • eufy robotic vacuum
  • eufy robovac
  • eufy scale
  • eufy security
  • eufy security camera
  • eufy solar panel
  • eufy vacuum
  • eufy vacuum cleaner

Google Nest

25 branded search terms

  • google nest
  • google nest audio
  • google nest cam
  • google nest cam outdoor
  • google nest doorbell
  • google nest hub
  • google nest hub 2
  • google nest hub 2nd gen
  • google nest hub 3
  • google nest hub max
  • google nest learning thermostat
  • google nest near me
  • google nest new zealand
  • google nest nz
  • google nest online
  • google nest protect
  • google nest security camera
  • google nest smoke detector
  • google nest thermostat
  • google nest wifi
  • google nest wifi pro
  • googlenest
  • googlenest doorbell
  • nest camera
  • nest doorbell

How the Brand Demand Index is measured

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