Brandwave

Arlo vs Eufy:Which is more popular by branded search in New Zealand?

In August 2026, Eufy had more branded searches than Arlo among home security camera brands in New Zealand. Eufy was estimated to have 21.9K branded searches compared to Arlo’s 8.5K, and held a 39.7% Share of Search versus Arlo’s 15.3%.

Share of Search among home security camera brands in New Zealand in August 2026Which is more popular in search, Arlo or Eufy?
Arlo15.3%8.5K searches
vs
Eufy39.7%21.9K searches

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Which is more popular in search, Arlo or Eufy?

Compare the smart doorbell and security camera brands New Zealanders install at home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Arlo and Eufy among home security camera brands in New Zealand, by month

Share of Search by month for Eufy, Arlo. The figures are in the table below the chart.

View monthly share of search table
MonthEufyTP-Link TapoArloRingGoogle NestSwann
Oct 202537.8%11.7%20.9%13.6%9.7%6.3%
Nov 202542.2%11.6%19.1%11.1%10%5.9%
Dec 202541.1%12.2%18.8%11.6%10.3%6.1%
Jan 202638.3%13.8%19.8%12%9.3%6.8%
Feb 202638%11.9%22.4%12.3%9.2%6.2%
Mar 202639.9%12.1%20.7%14.2%7.7%5.4%
Apr 202641.1%12.2%20%12.8%8.4%5.5%
May 202638.9%13%17.9%15.1%9.6%5.5%
Jun 202639%13.9%16.7%15.1%10.1%5.2%
Jul 202640.6%16.3%15.6%14.4%7.4%5.7%
Aug 202639.7%18%15.3%14.1%7.1%5.8%
Sep 2026——————

How has the Arlo and Eufy comparison changed over the last 12 months?

  • Eufy was ahead of Arlo in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Arlo’s estimated Share of Search among home security camera brands in New Zealand moved from 20.9% to 15.3%, and its estimated monthly branded searches moved from 9.7K to 8.5K.
  • Across the 11 months ending August 2026, Eufy’s estimated Share of Search among home security camera brands in New Zealand moved from 37.8% to 39.7%, and its estimated monthly branded searches moved from 17.4K to 21.9K.

How did search popularity change for New Zealand home security camera brands in August 2026?

  1. In August 2026, Eufy lost estimated Share of Search among home security camera brands in New Zealand, from 40.6% to 39.7%.

  2. Arlo’s estimated Share of Search among home security camera brands in New Zealand has lost ground for 3 months in a row, from 17.9% to 15.3% in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Arlo’s and Eufy’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Arlo

18 branded search terms

  • arlo
  • arlo apps
  • arlo camera
  • arlo com
  • arlo doorbell
  • arlo doorbell camera
  • arlo essential security camera
  • arlo exterior camera
  • arlo indoor camera
  • arlo mounts
  • arlo near me
  • arlo nz
  • arlo online
  • arlo pro 4
  • arlo pro 5
  • arlo security
  • arlo security camera
  • arlo ultra 2

Eufy

25 branded search terms

  • eufy
  • eufy baby monitor
  • eufy c210
  • eufy cam 2c
  • eufy camera
  • eufy camera 3
  • eufy com
  • eufy door lock
  • eufy doorbell
  • eufy e20
  • eufy homebase3
  • eufy indoor camera
  • eufy near me
  • eufy new zealand
  • eufy nz
  • eufy online
  • eufy outdoor camera
  • eufy robotic vacuum
  • eufy robovac
  • eufy scale
  • eufy security
  • eufy security camera
  • eufy solar panel
  • eufy vacuum
  • eufy vacuum cleaner

How the Brand Demand Index is measured

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