Brandwave

How popular isArlo in search?

In August 2026, there were an estimated 8.5K branded searches for Arlo in New Zealand which is down 12.3% over the last 11 months. Arlo holds 15.3% estimated Share of Search among New Zealand home security camera brands and is ranked 3rd of 6 competitors for search popularity.

Share of Search, August 2026
  1. Eufy39.7%
  2. TP-Link Tapo18%
  3. Arlo15.3%
  4. Ring14.1%
  5. Google Nest7.1%
  6. Swann5.8%
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Which home security camera brands compete with Arlo?

Arlo against home security camera brands in New Zealand, by month

Share of Search by month for Eufy, TP-Link Tapo, Arlo, Ring, Google Nest, Swann. The figures are in the table below the chart.

View monthly share of search table
MonthEufyTP-Link TapoArloRingGoogle NestSwann
Oct 202537.8%11.7%20.9%13.6%9.7%6.3%
Nov 202542.2%11.6%19.1%11.1%10%5.9%
Dec 202541.1%12.2%18.8%11.6%10.3%6.1%
Jan 202638.3%13.8%19.8%12%9.3%6.8%
Feb 202638%11.9%22.4%12.3%9.2%6.2%
Mar 202639.9%12.1%20.7%14.2%7.7%5.4%
Apr 202641.1%12.2%20%12.8%8.4%5.5%
May 202638.9%13%17.9%15.1%9.6%5.5%
Jun 202639%13.9%16.7%15.1%10.1%5.2%
Jul 202640.6%16.3%15.6%14.4%7.4%5.7%
Aug 202639.7%18%15.3%14.1%7.1%5.8%
Sep 2026——————

  1. 1.Eufy

    39.7%

    held 1st · 21.9K estimated branded searches · -2.3% vs prior month · -0.9 points

  2. 2.TP-Link Tapo

    18%

    held 2nd · 9.9K estimated branded searches · +10% vs prior month · +1.7 points

  3. 3.Arlo

    15.3%

    held 3rd · 8.5K estimated branded searches · -2.1% vs prior month · -0.3 points

  4. 4.Ring

    14.1%

    held 4th · 7.8K estimated branded searches · -2% vs prior month · -0.3 points

  5. 5.Google Nest

    7.1%

    held 5th · 3.9K estimated branded searches · -4.6% vs prior month · -0.3 points

  6. 6.Swann

    5.8%

    held 6th · 3.2K estimated branded searches · +1.9% vs prior month · +0.1 points

Compare search popularity between Arlo and its closest rivals

How has branded search demand for Arlo changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Arlo in New Zealand fell from 9.7K to 8.5K.
  • Across the 11 months ending August 2026, Arlo’s estimated Share of Search among home security camera brands in New Zealand decreased from 20.9% to 15.3%.
  • Across the 11 months ending August 2026, Arlo’s estimated Share of Search among home security camera brands in New Zealand peaked at 22.4% in February 2026 and was lowest at 15.3% in August 2026.
  • Across the 11 months ending August 2026, Arlo fell from 2nd to 3rd among home security camera brands in New Zealand.

How did search popularity change for New Zealand home security camera brands in August 2026?

  1. In August 2026, TP-Link Tapo gained estimated Share of Search among home security camera brands in New Zealand, from 16.3% to 18%.

  2. In August 2026, Eufy lost estimated Share of Search among home security camera brands in New Zealand, from 40.6% to 39.7%.

  3. Arlo’s estimated Share of Search among home security camera brands in New Zealand has lost ground for 3 months in a row, from 17.9% to 15.3% in August 2026.

  4. Estimated monthly branded searches for Ring in New Zealand rose 24.3% over 11 measured months, from 6.3K to 7.8K in August 2026.

  5. Estimated monthly branded searches for Google Nest in New Zealand fell 12.7% over 11 measured months, from 4.5K to 3.9K in August 2026.

How is Arlo measured?

Brandwave collects information about searches that people make online using Arlo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

18 branded search terms

  • arlo
  • arlo apps
  • arlo camera
  • arlo com
  • arlo doorbell
  • arlo doorbell camera
  • arlo essential security camera
  • arlo exterior camera
  • arlo indoor camera
  • arlo mounts
  • arlo near me
  • arlo nz
  • arlo online
  • arlo pro 4
  • arlo pro 5
  • arlo security
  • arlo security camera
  • arlo ultra 2

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How the Brand Demand Index is measured

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