Arlo vs Swann:Which is more popular by branded search in New Zealand?
In August 2026, Arlo had more branded searches than Swann among home security camera brands in New Zealand. Arlo was estimated to have 8.5K branded searches compared to Swann’s 3.2K, and held a 15.3% Share of Search versus Swann’s 5.8%.
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Which is more popular in search, Arlo or Swann?
Compare the smart doorbell and security camera brands New Zealanders install at home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Arlo, Swann. The figures are in the table below the chart.
View monthly share of search table
| Month | Eufy | TP-Link Tapo | Arlo | Ring | Google Nest | Swann |
|---|---|---|---|---|---|---|
| Oct 2025 | 37.8% | 11.7% | 20.9% | 13.6% | 9.7% | 6.3% |
| Nov 2025 | 42.2% | 11.6% | 19.1% | 11.1% | 10% | 5.9% |
| Dec 2025 | 41.1% | 12.2% | 18.8% | 11.6% | 10.3% | 6.1% |
| Jan 2026 | 38.3% | 13.8% | 19.8% | 12% | 9.3% | 6.8% |
| Feb 2026 | 38% | 11.9% | 22.4% | 12.3% | 9.2% | 6.2% |
| Mar 2026 | 39.9% | 12.1% | 20.7% | 14.2% | 7.7% | 5.4% |
| Apr 2026 | 41.1% | 12.2% | 20% | 12.8% | 8.4% | 5.5% |
| May 2026 | 38.9% | 13% | 17.9% | 15.1% | 9.6% | 5.5% |
| Jun 2026 | 39% | 13.9% | 16.7% | 15.1% | 10.1% | 5.2% |
| Jul 2026 | 40.6% | 16.3% | 15.6% | 14.4% | 7.4% | 5.7% |
| Aug 2026 | 39.7% | 18% | 15.3% | 14.1% | 7.1% | 5.8% |
| Sep 2026 | — | — | — | — | — | — |
How has the Arlo and Swann comparison changed over the last 12 months?
3 findings
- Arlo was ahead of Swann in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Arlo’s estimated Share of Search among home security camera brands in New Zealand moved from 20.9% to 15.3%, and its estimated monthly branded searches moved from 9.7K to 8.5K.
- Across the 11 months ending August 2026, Swann’s estimated Share of Search among home security camera brands in New Zealand moved from 6.3% to 5.8%, and its estimated monthly branded searches moved from 2.9K to 3.2K.
How did search popularity change for New Zealand home security camera brands in August 2026?
1 change
Arlo’s estimated Share of Search among home security camera brands in New Zealand has lost ground for 3 months in a row, from 17.9% to 15.3% in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Arlo’s and Swann’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Arlo
18 branded search terms
- arlo
- arlo apps
- arlo camera
- arlo com
- arlo doorbell
- arlo doorbell camera
- arlo essential security camera
- arlo exterior camera
- arlo indoor camera
- arlo mounts
- arlo near me
- arlo nz
- arlo online
- arlo pro 4
- arlo pro 5
- arlo security
- arlo security camera
- arlo ultra 2
Swann
16 branded search terms
- swann camera
- swann camera system
- swann cctv
- swann cctv 4k
- swann door camera
- swann doorbell
- swann nvr camera
- swann outdoor security camera
- swann security
- swann security cctv
- swann security system
- swann solar security camera
- swann wifi camera
- swann wireless camera
- swann wireless doorbell
- swann wireless security camera
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.