Swann vs TP-Link Tapo:Which is more popular by branded search in New Zealand?
In August 2026, TP-Link Tapo had more branded searches than Swann among home security camera brands in New Zealand. TP-Link Tapo was estimated to have 9.9K branded searches compared to Swann’s 3.2K, and held an 18% Share of Search versus Swann’s 5.8%.
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Which is more popular in search, Swann or TP-Link Tapo?
Compare the smart doorbell and security camera brands New Zealanders install at home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for TP-Link Tapo, Swann. The figures are in the table below the chart.
View monthly share of search table
| Month | Eufy | TP-Link Tapo | Arlo | Ring | Google Nest | Swann |
|---|---|---|---|---|---|---|
| Oct 2025 | 37.8% | 11.7% | 20.9% | 13.6% | 9.7% | 6.3% |
| Nov 2025 | 42.2% | 11.6% | 19.1% | 11.1% | 10% | 5.9% |
| Dec 2025 | 41.1% | 12.2% | 18.8% | 11.6% | 10.3% | 6.1% |
| Jan 2026 | 38.3% | 13.8% | 19.8% | 12% | 9.3% | 6.8% |
| Feb 2026 | 38% | 11.9% | 22.4% | 12.3% | 9.2% | 6.2% |
| Mar 2026 | 39.9% | 12.1% | 20.7% | 14.2% | 7.7% | 5.4% |
| Apr 2026 | 41.1% | 12.2% | 20% | 12.8% | 8.4% | 5.5% |
| May 2026 | 38.9% | 13% | 17.9% | 15.1% | 9.6% | 5.5% |
| Jun 2026 | 39% | 13.9% | 16.7% | 15.1% | 10.1% | 5.2% |
| Jul 2026 | 40.6% | 16.3% | 15.6% | 14.4% | 7.4% | 5.7% |
| Aug 2026 | 39.7% | 18% | 15.3% | 14.1% | 7.1% | 5.8% |
| Sep 2026 | — | — | — | — | — | — |
How has the Swann and TP-Link Tapo comparison changed over the last 12 months?
3 findings
- TP-Link Tapo was ahead of Swann in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Swann’s estimated Share of Search among home security camera brands in New Zealand moved from 6.3% to 5.8%, and its estimated monthly branded searches moved from 2.9K to 3.2K.
- Across the 11 months ending August 2026, TP-Link Tapo’s estimated Share of Search among home security camera brands in New Zealand moved from 11.7% to 18%, and its estimated monthly branded searches moved from 5.4K to 9.9K.
How did search popularity change for New Zealand home security camera brands in August 2026?
1 change
In August 2026, TP-Link Tapo gained estimated Share of Search among home security camera brands in New Zealand, from 16.3% to 18%.
How each brand is measured
Brandwave collects information about searches that people make online using Swann’s and TP-Link Tapo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Swann
16 branded search terms
- swann camera
- swann camera system
- swann cctv
- swann cctv 4k
- swann door camera
- swann doorbell
- swann nvr camera
- swann outdoor security camera
- swann security
- swann security cctv
- swann security system
- swann solar security camera
- swann wifi camera
- swann wireless camera
- swann wireless doorbell
- swann wireless security camera
TP-Link Tapo
29 branded search terms
- tapo
- tapo c420
- tapo c720
- tapo camera
- tapo cctv
- tapo com
- tapo h110
- tapo h200
- tapo hub
- tapo p100
- tapo p110
- tapo p110m
- tapo plug
- tapo sensor
- tapo t310
- tapo t315
- tapo tp link
- to link tapo
- tp link tapo 110
- tp link tapo camera
- tp link tapo doorbell
- tp link tapo led
- tp link tapo light strip
- tp link tapo near me
- tp link tapo nz
- tp link tapo online
- tp link tapo p110
- tp link tapo p300
- tp link tapo security camera
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