Brandwave

How popular isTP-Link Tapo in search?

In August 2026, there were an estimated 9.9K branded searches for TP-Link Tapo in New Zealand which is up 84.6% over the last 11 months. TP-Link Tapo holds 18% estimated Share of Search among New Zealand home security camera brands and is ranked 2nd of 6 competitors for search popularity.

Share of Search, August 2026
  1. Eufy39.7%
  2. TP-Link Tapo18%
  3. Arlo15.3%
  4. Ring14.1%
  5. Google Nest7.1%
  6. Swann5.8%
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Which home security camera brands compete with TP-Link Tapo?

TP-Link Tapo against home security camera brands in New Zealand, by month

Share of Search by month for Eufy, TP-Link Tapo, Arlo, Ring, Google Nest, Swann. The figures are in the table below the chart.

View monthly share of search table
MonthEufyTP-Link TapoArloRingGoogle NestSwann
Oct 202537.8%11.7%20.9%13.6%9.7%6.3%
Nov 202542.2%11.6%19.1%11.1%10%5.9%
Dec 202541.1%12.2%18.8%11.6%10.3%6.1%
Jan 202638.3%13.8%19.8%12%9.3%6.8%
Feb 202638%11.9%22.4%12.3%9.2%6.2%
Mar 202639.9%12.1%20.7%14.2%7.7%5.4%
Apr 202641.1%12.2%20%12.8%8.4%5.5%
May 202638.9%13%17.9%15.1%9.6%5.5%
Jun 202639%13.9%16.7%15.1%10.1%5.2%
Jul 202640.6%16.3%15.6%14.4%7.4%5.7%
Aug 202639.7%18%15.3%14.1%7.1%5.8%
Sep 2026——————

  1. 1.Eufy

    39.7%

    held 1st · 21.9K estimated branded searches · -2.3% vs prior month · -0.9 points

  2. 2.TP-Link Tapo

    18%

    held 2nd · 9.9K estimated branded searches · +10% vs prior month · +1.7 points

  3. 3.Arlo

    15.3%

    held 3rd · 8.5K estimated branded searches · -2.1% vs prior month · -0.3 points

  4. 4.Ring

    14.1%

    held 4th · 7.8K estimated branded searches · -2% vs prior month · -0.3 points

  5. 5.Google Nest

    7.1%

    held 5th · 3.9K estimated branded searches · -4.6% vs prior month · -0.3 points

  6. 6.Swann

    5.8%

    held 6th · 3.2K estimated branded searches · +1.9% vs prior month · +0.1 points

Compare search popularity between TP-Link Tapo and its closest rivals

How has branded search demand for TP-Link Tapo changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for TP-Link Tapo in New Zealand rose from 5.4K to 9.9K.
  • Across the 11 months ending August 2026, TP-Link Tapo’s estimated Share of Search among home security camera brands in New Zealand increased from 11.7% to 18%.
  • Across the 11 months ending August 2026, TP-Link Tapo’s estimated Share of Search among home security camera brands in New Zealand peaked at 18% in August 2026 and was lowest at 11.6% in November 2025.
  • Across the 11 months ending August 2026, TP-Link Tapo rose from 4th to 2nd among home security camera brands in New Zealand.

How did search popularity change for New Zealand home security camera brands in August 2026?

  1. In August 2026, TP-Link Tapo gained estimated Share of Search among home security camera brands in New Zealand, from 16.3% to 18%.

  2. In August 2026, Eufy lost estimated Share of Search among home security camera brands in New Zealand, from 40.6% to 39.7%.

  3. Arlo’s estimated Share of Search among home security camera brands in New Zealand has lost ground for 3 months in a row, from 17.9% to 15.3% in August 2026.

  4. Estimated monthly branded searches for Ring in New Zealand rose 24.3% over 11 measured months, from 6.3K to 7.8K in August 2026.

  5. Estimated monthly branded searches for Google Nest in New Zealand fell 12.7% over 11 measured months, from 4.5K to 3.9K in August 2026.

Which smart lighting brands compete with TP-Link Tapo?

TP-Link Tapo against smart lighting brands in New Zealand, by month

Share of Search by month for Govee, TP-Link Tapo, Philips Hue, Nanoleaf. The figures are in the table below the chart.

View monthly share of search table
MonthGoveeTP-Link TapoPhilips HueNanoleafLIFX
Oct 202563.2%20%12%4%0.85%
Nov 202560.1%22.1%12.4%4.7%0.81%
Dec 202553.8%25.2%14%6.1%0.88%
Jan 202657.9%24.6%12.7%4.1%0.75%
Feb 202661.6%21.8%11.9%3.9%0.77%
Mar 202663.5%21.3%10.8%3.6%0.76%
Apr 202668.1%17.3%11.2%2.9%0.48%
May 202658.6%22.2%14.5%4%0.72%
Jun 202654.7%24.6%15.8%4.2%0.79%
Jul 202655.1%26.5%13.3%4.4%0.76%
Aug 202649.9%31.4%13.4%4.6%0.66%
Sep 2026—————

  1. 1.Govee

    49.9%

    held 1st · 15.8K estimated branded searches · -15.8% vs prior month · -5.1 points

  2. 2.TP-Link Tapo

    31.4%

    held 2nd · 9.9K estimated branded searches · +10% vs prior month · +4.9 points

  3. 3.Philips Hue

    13.4%

    held 3rd · 4.2K estimated branded searches · -6.2% vs prior month · +0.1 points

  4. 4.Nanoleaf

    4.6%

    held 4th · 1.4K estimated branded searches · -2% vs prior month · +0.2 points

  5. 5.LIFX

    0.66%

    held 5th · 210 estimated branded searches · -19.2% vs prior month · -0.1 points

Compare search popularity between TP-Link Tapo and its closest rivals

How has branded search demand for TP-Link Tapo changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, TP-Link Tapo’s estimated Share of Search among smart lighting brands in New Zealand increased from 20% to 31.4%.
  • Across the 11 months ending August 2026, TP-Link Tapo’s estimated Share of Search among smart lighting brands in New Zealand peaked at 31.4% in August 2026 and was lowest at 17.3% in April 2026.

How did search popularity change for New Zealand smart lighting brands in August 2026?

  1. In August 2026, TP-Link Tapo gained estimated Share of Search among smart lighting brands in New Zealand, from 26.5% to 31.4%.

  2. In August 2026, Govee lost estimated Share of Search among smart lighting brands in New Zealand, from 55.1% to 49.9%.

  3. Nanoleaf’s estimated Share of Search among smart lighting brands in New Zealand has gained ground for 3 months in a row, from 4% to 4.6% in August 2026.

  4. Estimated monthly branded searches for Philips Hue in New Zealand rose 31.4% over 11 measured months, from 3.2K to 4.2K in August 2026.

How is TP-Link Tapo measured?

Brandwave collects information about searches that people make online using TP-Link Tapo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

29 branded search terms

  • tapo
  • tapo c420
  • tapo c720
  • tapo camera
  • tapo cctv
  • tapo com
  • tapo h110
  • tapo h200
  • tapo hub
  • tapo p100
  • tapo p110
  • tapo p110m
  • tapo plug
  • tapo sensor
  • tapo t310
  • tapo t315
  • tapo tp link
  • to link tapo
  • tp link tapo 110
  • tp link tapo camera
  • tp link tapo doorbell
  • tp link tapo led
  • tp link tapo light strip
  • tp link tapo near me
  • tp link tapo nz
  • tp link tapo online
  • tp link tapo p110
  • tp link tapo p300
  • tp link tapo security camera

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How the Brand Demand Index is measured

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