Brandwave

Philips Hue vs TP-Link Tapo:Which is more popular by branded search in New Zealand?

In August 2026, TP-Link Tapo had more branded searches than Philips Hue among smart lighting brands in New Zealand. TP-Link Tapo was estimated to have 9.9K branded searches compared to Philips Hue’s 4.2K, and held a 31.4% Share of Search versus Philips Hue’s 13.4%.

Share of Search among smart lighting brands in New Zealand in August 2026Which is more popular in search, Philips Hue or TP-Link Tapo?
Philips Hue13.4%4.2K searches
vs
TP-Link Tapo31.4%9.9K searches
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Which is more popular in search, Philips Hue or TP-Link Tapo?

Compare the smart bulb and smart lighting brands New Zealand homes install. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Philips Hue and TP-Link Tapo among smart lighting brands in New Zealand, by month

Share of Search by month for TP-Link Tapo, Philips Hue. The figures are in the table below the chart.

View monthly share of search table
MonthGoveeTP-Link TapoPhilips HueNanoleafLIFX
Oct 202563.2%20%12%4%0.85%
Nov 202560.1%22.1%12.4%4.7%0.81%
Dec 202553.8%25.2%14%6.1%0.88%
Jan 202657.9%24.6%12.7%4.1%0.75%
Feb 202661.6%21.8%11.9%3.9%0.77%
Mar 202663.5%21.3%10.8%3.6%0.76%
Apr 202668.1%17.3%11.2%2.9%0.48%
May 202658.6%22.2%14.5%4%0.72%
Jun 202654.7%24.6%15.8%4.2%0.79%
Jul 202655.1%26.5%13.3%4.4%0.76%
Aug 202649.9%31.4%13.4%4.6%0.66%
Sep 2026—————

How has the Philips Hue and TP-Link Tapo comparison changed over the last 12 months?

How did search popularity change for New Zealand smart lighting brands in August 2026?

  1. In August 2026, TP-Link Tapo gained estimated Share of Search among smart lighting brands in New Zealand, from 26.5% to 31.4%.

  2. Estimated monthly branded searches for Philips Hue in New Zealand rose 31.4% over 11 measured months, from 3.2K to 4.2K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Philips Hue’s and TP-Link Tapo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Philips Hue

19 branded search terms

  • bulb philips hue
  • hue bulbs
  • hue lights
  • lamps for philips hue
  • philips hue com
  • philips hue dimmer switch
  • philips hue downlight
  • philips hue lamp bulb
  • philips hue led
  • philips hue light strip
  • philips hue near me
  • philips hue nz
  • philips hue online
  • philips hue outdoor lights
  • philips hue smartplug
  • philips hue starter kit
  • philipshue
  • philipshue led
  • philipshue light strip

29 branded search terms

  • tapo
  • tapo c420
  • tapo c720
  • tapo camera
  • tapo cctv
  • tapo com
  • tapo h110
  • tapo h200
  • tapo hub
  • tapo p100
  • tapo p110
  • tapo p110m
  • tapo plug
  • tapo sensor
  • tapo t310
  • tapo t315
  • tapo tp link
  • to link tapo
  • tp link tapo 110
  • tp link tapo camera
  • tp link tapo doorbell
  • tp link tapo led
  • tp link tapo light strip
  • tp link tapo near me
  • tp link tapo nz
  • tp link tapo online
  • tp link tapo p110
  • tp link tapo p300
  • tp link tapo security camera

How the Brand Demand Index is measured

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