Brandwave

How popular isLIFX?

In September 2026, people searched for LIFX by name about 180 times in New Zealand, about the same as the previous year. These searches made up 0.81% of all New Zealand smart lighting brand searches, placing LIFX sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about smart lighting brands, LIFX appeared in one of the four answers and was the fifth most recommended of the six.

Search and AI answers in September 2026

LIFX is the sixth most searched of 6 competitors and the fifth most recommended in AI answers.

  1. GoveeShare of searches 65.5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. TP-Link TapoShare of searches 14.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  3. Philips HueShare of searches 11.8%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  4. NanoleafShare of searches 4.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  5. LIFXShare of searches 0.81%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th

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Top smart lighting brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, LIFX was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. LIFX is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Philips Hue1st
  2. TP-Link Tapo2nd
  3. WiZ3rd
  4. Nanoleaf4th
  5. LIFX5th
  6. Govee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TP-Link Tapo4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Philips Hue4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Nanoleaf2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • WiZ2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • LIFX1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Govee0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about smart lighting brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which smart lighting brands compete with LIFX?

LIFX against smart lighting brands in New Zealand, by month

Share of searches by month for Govee, TP-Link Tapo, Philips Hue, Nanoleaf, WiZ, LIFX. The figures are in the table below the chart.

View monthly share of searches table
MonthGoveeTP-Link TapoPhilips HueNanoleafWiZLIFX
Oct 202573.4%11.1%8.7%4.1%1.9%0.79%
Nov 202571.2%11.8%9.8%4.6%1.8%0.77%
Dec 202564%14.7%11.1%6.1%3.2%0.93%
Jan 202669.1%13.2%10.3%4.2%2.5%0.73%
Feb 202671.2%12.6%9.6%4%1.9%0.8%
Mar 202673.8%11.2%8.5%3.7%2%0.77%
Apr 202677.4%9.7%8.1%2.8%1.5%0.49%
May 202669.4%12.8%10.9%4.2%1.9%0.78%
Jun 202667.2%13.4%11.8%4.4%2.3%0.84%
Jul 202668.5%13.7%10.2%4.5%2.2%0.84%
Aug 202663.3%17%10.8%5%3%0.74%
Sep 202665.5%14.7%11.8%4.8%2.5%0.81%

  1. 1.Govee

    65.5%

    Held 1st. 14.6K estimated branded searches, -5.3% vs prior month. Share +2.1 points.

  2. 2.TP-Link Tapo

    14.7%

    Held 2nd. 3.3K estimated branded searches, -21% vs prior month. Share -2.3 points.

  3. 3.Philips Hue

    11.8%

    Held 3rd. 2.6K estimated branded searches, -0.38% vs prior month. Share +0.9 points.

  4. 4.Nanoleaf

    4.8%

    Held 4th. 1.1K estimated branded searches, -13% vs prior month. Share -0.3 points.

  5. 5.WiZ

    2.5%

    Held 5th. 550 estimated branded searches, -25.7% vs prior month. Share -0.6 points.

  6. 6.LIFX

    0.81%

    Held 6th. 180 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between LIFX and its closest rivals

Every comparison with LIFX

5 comparisons

How has branded search demand for LIFX changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for LIFX in New Zealand held steady at 180.
  • Across the 12 months ending September 2026, LIFX’s share of searches among smart lighting brands in New Zealand held steady, from 0.79% to 0.81%.

How did search popularity change for New Zealand smart lighting brands in September 2026?

5 changes

  1. In September 2026, Govee gained share of searches among smart lighting brands in New Zealand, from 63.3% to 65.5%.

  2. In September 2026, Philips Hue gained share of searches among smart lighting brands in New Zealand, from 10.8% to 11.8%.

  3. In September 2026, TP-Link Tapo lost share of searches among smart lighting brands in New Zealand, from 17% to 14.7%.

  4. In September 2026, WiZ lost share of searches among smart lighting brands in New Zealand, from 3% to 2.5%.

  5. Estimated monthly branded searches for Nanoleaf in New Zealand rose 13.8% over 12 measured months, from 940 to 1.1K in September 2026.

How are LIFX’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using LIFX’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • lifx
  • lifx bulb
  • lifx led
  • lifx light strip

Do you work for LIFX? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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