LIFX vs WiZ:Which is more popular?
In September 2026, WiZ had more branded searches than LIFX among smart lighting brands in New Zealand. WiZ had about 550 branded searches, while LIFX had 180. WiZ made up 2.5% of all smart lighting brand searches we track, and LIFX accounted for 0.81%. When we asked ChatGPT and Google AI Overviews about smart lighting brands, WiZ appeared in two of the four answers and LIFX in one. WiZ was mentioned before LIFX in two out of three answers that named either.
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Top smart lighting brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, WiZ was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. LIFX was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. WiZ was listed before LIFX in two out of three answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Philips Hue1st
TP-Link Tapo2nd
WiZ3rd
Nanoleaf4th
LIFX5th
Govee–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- TP-Link Tapo4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Philips Hue4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Nanoleaf2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- WiZ2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- LIFX1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Govee0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about smart lighting brands
4 answers
Asked ChatGPT
“Which smart lighting brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best smart lighting brands in New Zealand?”
Asked ChatGPT
“What's the best smart lighting brand in New Zealand for home lighting control?”
Searched Google, AI Overview
“smart bulb nz”
Searched Google, AI Overview
“smart lights nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is LIFX or WiZ more popular in search?
This chart shows how often people search Google for LIFX and WiZ by name. Each line represents a brand's share of searches for all six smart lighting brands we track, month by month, from searches in New Zealand.
Share of searches by month for WiZ, LIFX. The figures are in the table below the chart.
View monthly share of searches table
| Month | Govee | TP-Link Tapo | Philips Hue | Nanoleaf | WiZ | LIFX |
|---|---|---|---|---|---|---|
| Oct 2025 | 73.4% | 11.1% | 8.7% | 4.1% | 1.9% | 0.79% |
| Nov 2025 | 71.2% | 11.8% | 9.8% | 4.6% | 1.8% | 0.77% |
| Dec 2025 | 64% | 14.7% | 11.1% | 6.1% | 3.2% | 0.93% |
| Jan 2026 | 69.1% | 13.2% | 10.3% | 4.2% | 2.5% | 0.73% |
| Feb 2026 | 71.2% | 12.6% | 9.6% | 4% | 1.9% | 0.8% |
| Mar 2026 | 73.8% | 11.2% | 8.5% | 3.7% | 2% | 0.77% |
| Apr 2026 | 77.4% | 9.7% | 8.1% | 2.8% | 1.5% | 0.49% |
| May 2026 | 69.4% | 12.8% | 10.9% | 4.2% | 1.9% | 0.78% |
| Jun 2026 | 67.2% | 13.4% | 11.8% | 4.4% | 2.3% | 0.84% |
| Jul 2026 | 68.5% | 13.7% | 10.2% | 4.5% | 2.2% | 0.84% |
| Aug 2026 | 63.3% | 17% | 10.8% | 5% | 3% | 0.74% |
| Sep 2026 | 65.5% | 14.7% | 11.8% | 4.8% | 2.5% | 0.81% |
How has the LIFX and WiZ comparison changed over the last 12 months?
3 findings
- WiZ was ahead of LIFX in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, LIFX’s share of searches among smart lighting brands in New Zealand moved from 0.79% to 0.81%, and its estimated monthly branded searches held steady at 180.
- Across the 12 months ending September 2026, WiZ’s share of searches among smart lighting brands in New Zealand moved from 1.9% to 2.5%, and its estimated monthly branded searches moved from 440 to 550.
How did search popularity change for New Zealand smart lighting brands in September 2026?
1 change
In September 2026, WiZ lost share of searches among smart lighting brands in New Zealand, from 3% to 2.5%.
How are branded searches counted?
14 search terms
Brandwave collects information about searches that people make online using LIFX’s and WiZ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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