Brandwave

Govee vs Philips Hue:Which is more popular?

In September 2026, Govee had more branded searches than Philips Hue among smart lighting brands in New Zealand. Govee had about 14,600 branded searches, while Philips Hue had 2,630. Govee made up 65.5% of all smart lighting brand searches we track, and Philips Hue accounted for 11.8%. When we asked ChatGPT and Google AI Overviews about smart lighting brands, Philips Hue appeared in all four answers and Govee in none.

Among smart lighting brands in New Zealand in September 2026

Who do people search for more?

Govee, about 6 searches for every 1 for Philips Hue

Govee 14.6K searchesPhilips Hue 2.6K searches

Who does AI mention more?

Philips Hue, mentioned in every answer we collected

Philips Hue in 4 of 4Govee in 0 of 4

Who does AI recommend more?

Philips Hue, the only one of the two named

Philips Hue first in 4Govee never named

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Top smart lighting brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Philips Hue appeared in all four answers. Govee did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Philips Hue1st
  2. TP-Link Tapo2nd
  3. WiZ3rd
  4. Nanoleaf4th
  5. LIFX5th
  6. Govee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TP-Link Tapo4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Philips Hue4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Nanoleaf2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • WiZ2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • LIFX1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Govee0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about smart lighting brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Govee or Philips Hue more popular in search?

This chart shows how often people search Google for Govee and Philips Hue by name. Each line represents a brand's share of searches for all six smart lighting brands we track, month by month, from searches in New Zealand.

Govee and Philips Hue among smart lighting brands in New Zealand, by month

Share of searches by month for Govee, Philips Hue. The figures are in the table below the chart.

View monthly share of searches table
MonthGoveeTP-Link TapoPhilips HueNanoleafWiZLIFX
Oct 202573.4%11.1%8.7%4.1%1.9%0.79%
Nov 202571.2%11.8%9.8%4.6%1.8%0.77%
Dec 202564%14.7%11.1%6.1%3.2%0.93%
Jan 202669.1%13.2%10.3%4.2%2.5%0.73%
Feb 202671.2%12.6%9.6%4%1.9%0.8%
Mar 202673.8%11.2%8.5%3.7%2%0.77%
Apr 202677.4%9.7%8.1%2.8%1.5%0.49%
May 202669.4%12.8%10.9%4.2%1.9%0.78%
Jun 202667.2%13.4%11.8%4.4%2.3%0.84%
Jul 202668.5%13.7%10.2%4.5%2.2%0.84%
Aug 202663.3%17%10.8%5%3%0.74%
Sep 202665.5%14.7%11.8%4.8%2.5%0.81%

How has the Govee and Philips Hue comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand smart lighting brands in September 2026?

2 changes

  1. In September 2026, Govee gained share of searches among smart lighting brands in New Zealand, from 63.3% to 65.5%.

  2. In September 2026, Philips Hue gained share of searches among smart lighting brands in New Zealand, from 10.8% to 11.8%.

How are branded searches counted?

22 search terms

Brandwave collects information about searches that people make online using Govee’s and Philips Hue’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Govee

14 branded search terms

  • govee
  • govee floor lamp
  • govee lamp
  • govee led
  • govee led lights
  • govee led strip
  • govee light bars
  • govee light bulb
  • govee light strip
  • govee lights
  • govee strip lights
  • govee table lamp
  • govee tv backlights
  • we govee

Philips Hue

8 branded search terms

  • bulb philips hue
  • hue bulbs
  • hue lights
  • philips hue downlight
  • philips hue led
  • philips hue smartplug
  • philipshue
  • philipshue led

How the Brand Demand Index is measured

Other head-to-heads among smart lighting brands

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