Brandwave

How popular isTP-Link Tapo?

In September 2026, people searched for TP-Link Tapo by name about 7,120 times in New Zealand, a 54.1% increase from the previous year. These searches made up 14.7% of all New Zealand smart lighting brand searches, placing TP-Link Tapo second out of six brands. When we asked both ChatGPT and Google AI Overviews about smart lighting brands, TP-Link Tapo appeared in all answers and was the second most recommended of the six.

Search and AI answers in September 2026

TP-Link Tapo is the second most searched of 6 competitors and the second most recommended in AI answers.

  1. GoveeShare of searches 65.5%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. TP-Link TapoShare of searches 14.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  3. Philips HueShare of searches 11.8%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  4. NanoleafShare of searches 4.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
  5. WiZShare of searches 2.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd

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Top smart lighting brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, TP-Link Tapo appeared in all four answers. TP-Link Tapo is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Philips Hue1st
  2. TP-Link Tapo2nd
  3. WiZ3rd
  4. Nanoleaf4th
  5. LIFX5th
  6. Govee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TP-Link Tapo4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Philips Hue4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Nanoleaf2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • WiZ2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • LIFX1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Govee0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about smart lighting brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which smart lighting brands compete with TP-Link Tapo?

TP-Link Tapo against smart lighting brands in New Zealand, by month

Share of searches by month for Govee, TP-Link Tapo, Philips Hue, Nanoleaf, WiZ. The figures are in the table below the chart.

View monthly share of searches table
MonthGoveeTP-Link TapoPhilips HueNanoleafWiZLIFX
Oct 202573.4%11.1%8.7%4.1%1.9%0.79%
Nov 202571.2%11.8%9.8%4.6%1.8%0.77%
Dec 202564%14.7%11.1%6.1%3.2%0.93%
Jan 202669.1%13.2%10.3%4.2%2.5%0.73%
Feb 202671.2%12.6%9.6%4%1.9%0.8%
Mar 202673.8%11.2%8.5%3.7%2%0.77%
Apr 202677.4%9.7%8.1%2.8%1.5%0.49%
May 202669.4%12.8%10.9%4.2%1.9%0.78%
Jun 202667.2%13.4%11.8%4.4%2.3%0.84%
Jul 202668.5%13.7%10.2%4.5%2.2%0.84%
Aug 202663.3%17%10.8%5%3%0.74%
Sep 202665.5%14.7%11.8%4.8%2.5%0.81%

  1. 1.Govee

    65.5%

    Held 1st. 14.6K estimated branded searches, -5.3% vs prior month. Share +2.1 points.

  2. 2.TP-Link Tapo

    14.7%

    Held 2nd. 3.3K estimated branded searches, -21% vs prior month. Share -2.3 points.

  3. 3.Philips Hue

    11.8%

    Held 3rd. 2.6K estimated branded searches, -0.38% vs prior month. Share +0.9 points.

  4. 4.Nanoleaf

    4.8%

    Held 4th. 1.1K estimated branded searches, -13% vs prior month. Share -0.3 points.

  5. 5.WiZ

    2.5%

    Held 5th. 550 estimated branded searches, -25.7% vs prior month. Share -0.6 points.

  6. 6.LIFX

    0.81%

    Held 6th. 180 estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare popularity between TP-Link Tapo and its closest rivals

Every comparison with TP-Link Tapo

11 comparisons

How has branded search demand for TP-Link Tapo changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for TP-Link Tapo in New Zealand rose from 4.6K to 7.1K.
  • Across the 12 months ending September 2026, TP-Link Tapo’s share of searches among smart lighting brands in New Zealand increased from 11.1% to 14.7%.
  • Across the 12 months ending September 2026, TP-Link Tapo’s share of searches among smart lighting brands in New Zealand peaked at 17% in August 2026 and was lowest at 9.7% in April 2026.

How did search popularity change for New Zealand smart lighting brands in September 2026?

5 changes

  1. In September 2026, Govee gained share of searches among smart lighting brands in New Zealand, from 63.3% to 65.5%.

  2. In September 2026, Philips Hue gained share of searches among smart lighting brands in New Zealand, from 10.8% to 11.8%.

  3. In September 2026, TP-Link Tapo lost share of searches among smart lighting brands in New Zealand, from 17% to 14.7%.

  4. In September 2026, WiZ lost share of searches among smart lighting brands in New Zealand, from 3% to 2.5%.

  5. Estimated monthly branded searches for Nanoleaf in New Zealand rose 13.8% over 12 measured months, from 940 to 1.1K in September 2026.

How are TP-Link Tapo’s branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using TP-Link Tapo’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • tapo
  • tapo camera
  • tapo cctv
  • tapo hub
  • tapo plug
  • tapo sensor
  • tapo tp link
  • to link tapo
  • tp link tapo camera
  • tp link tapo doorbell
  • tp link tapo led

Do you work for TP-Link Tapo? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does TP-Link Tapo compete?

TP-Link Tapo is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Home security camera brands3rd of 713.8%Show ranking
Smart lighting brands2nd of 614.7%Shown above
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Is TP-Link Tapo your brand?

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