Google Nest vs TP-Link Tapo:Which is more popular by branded search in New Zealand?
In August 2026, TP-Link Tapo had more branded searches than Google Nest among home security camera brands in New Zealand. TP-Link Tapo was estimated to have 9.9K branded searches compared to Google Nest’s 3.9K, and held an 18% Share of Search versus Google Nest’s 7.1%.
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Which is more popular in search, Google Nest or TP-Link Tapo?
Compare the smart doorbell and security camera brands New Zealanders install at home. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for TP-Link Tapo, Google Nest. The figures are in the table below the chart.
View monthly share of search table
| Month | Eufy | TP-Link Tapo | Arlo | Ring | Google Nest | Swann |
|---|---|---|---|---|---|---|
| Oct 2025 | 37.8% | 11.7% | 20.9% | 13.6% | 9.7% | 6.3% |
| Nov 2025 | 42.2% | 11.6% | 19.1% | 11.1% | 10% | 5.9% |
| Dec 2025 | 41.1% | 12.2% | 18.8% | 11.6% | 10.3% | 6.1% |
| Jan 2026 | 38.3% | 13.8% | 19.8% | 12% | 9.3% | 6.8% |
| Feb 2026 | 38% | 11.9% | 22.4% | 12.3% | 9.2% | 6.2% |
| Mar 2026 | 39.9% | 12.1% | 20.7% | 14.2% | 7.7% | 5.4% |
| Apr 2026 | 41.1% | 12.2% | 20% | 12.8% | 8.4% | 5.5% |
| May 2026 | 38.9% | 13% | 17.9% | 15.1% | 9.6% | 5.5% |
| Jun 2026 | 39% | 13.9% | 16.7% | 15.1% | 10.1% | 5.2% |
| Jul 2026 | 40.6% | 16.3% | 15.6% | 14.4% | 7.4% | 5.7% |
| Aug 2026 | 39.7% | 18% | 15.3% | 14.1% | 7.1% | 5.8% |
| Sep 2026 | — | — | — | — | — | — |
How has the Google Nest and TP-Link Tapo comparison changed over the last 12 months?
3 findings
- TP-Link Tapo was ahead of Google Nest in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Google Nest’s estimated Share of Search among home security camera brands in New Zealand moved from 9.7% to 7.1%, and its estimated monthly branded searches moved from 4.5K to 3.9K.
- Across the 11 months ending August 2026, TP-Link Tapo’s estimated Share of Search among home security camera brands in New Zealand moved from 11.7% to 18%, and its estimated monthly branded searches moved from 5.4K to 9.9K.
How did search popularity change for New Zealand home security camera brands in August 2026?
2 changes
In August 2026, TP-Link Tapo gained estimated Share of Search among home security camera brands in New Zealand, from 16.3% to 18%.
Estimated monthly branded searches for Google Nest in New Zealand fell 12.7% over 11 measured months, from 4.5K to 3.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Google Nest’s and TP-Link Tapo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Google Nest
25 branded search terms
- google nest
- google nest audio
- google nest cam
- google nest cam outdoor
- google nest doorbell
- google nest hub
- google nest hub 2
- google nest hub 2nd gen
- google nest hub 3
- google nest hub max
- google nest learning thermostat
- google nest near me
- google nest new zealand
- google nest nz
- google nest online
- google nest protect
- google nest security camera
- google nest smoke detector
- google nest thermostat
- google nest wifi
- google nest wifi pro
- googlenest
- googlenest doorbell
- nest camera
- nest doorbell
TP-Link Tapo
29 branded search terms
- tapo
- tapo c420
- tapo c720
- tapo camera
- tapo cctv
- tapo com
- tapo h110
- tapo h200
- tapo hub
- tapo p100
- tapo p110
- tapo p110m
- tapo plug
- tapo sensor
- tapo t310
- tapo t315
- tapo tp link
- to link tapo
- tp link tapo 110
- tp link tapo camera
- tp link tapo doorbell
- tp link tapo led
- tp link tapo light strip
- tp link tapo near me
- tp link tapo nz
- tp link tapo online
- tp link tapo p110
- tp link tapo p300
- tp link tapo security camera
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