Smart lighting brands in New Zealand:Which brands are most popular in search?
In August 2026, Govee was the most searched among smart lighting brands in New Zealand, with an estimated 15.8K branded searches and 49.9% estimated Share of Search within this set.
Govee49.9%TP-Link Tapo31.4%
Philips Hue13.4%
Nanoleaf4.6%
LIFX0.66%
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Share of SearchLeaderboard
Compare the smart bulb and smart lighting brands New Zealand homes install. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Govee, TP-Link Tapo, Philips Hue, Nanoleaf. The figures are in the table below the chart.
View monthly share of search table
| Month | Govee | TP-Link Tapo | Philips Hue | Nanoleaf | LIFX |
|---|---|---|---|---|---|
| Oct 2025 | 63.2% | 20% | 12% | 4% | 0.85% |
| Nov 2025 | 60.1% | 22.1% | 12.4% | 4.7% | 0.81% |
| Dec 2025 | 53.8% | 25.2% | 14% | 6.1% | 0.88% |
| Jan 2026 | 57.9% | 24.6% | 12.7% | 4.1% | 0.75% |
| Feb 2026 | 61.6% | 21.8% | 11.9% | 3.9% | 0.77% |
| Mar 2026 | 63.5% | 21.3% | 10.8% | 3.6% | 0.76% |
| Apr 2026 | 68.1% | 17.3% | 11.2% | 2.9% | 0.48% |
| May 2026 | 58.6% | 22.2% | 14.5% | 4% | 0.72% |
| Jun 2026 | 54.7% | 24.6% | 15.8% | 4.2% | 0.79% |
| Jul 2026 | 55.1% | 26.5% | 13.3% | 4.4% | 0.76% |
| Aug 2026 | 49.9% | 31.4% | 13.4% | 4.6% | 0.66% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.9% | 15.8K | -15.8% | -5.1 points | |
| 2, held 2nd | 31.4% | 9.9K | +10% | +4.9 points | |
| 3, held 3rd | 13.4% | 4.2K | -6.2% | +0.1 points | |
| 4, held 4th | 4.6% | 1.4K | -2% | +0.2 points | |
| 5, held 5th | 0.66% | 210 | -19.2% | -0.1 points |
1.
Govee49.9%
held 1st · 15.8K estimated branded searches · -15.8% vs prior month · -5.1 points
31.4%
held 2nd · 9.9K estimated branded searches · +10% vs prior month · +4.9 points
13.4%
held 3rd · 4.2K estimated branded searches · -6.2% vs prior month · +0.1 points
4.
Nanoleaf4.6%
held 4th · 1.4K estimated branded searches · -2% vs prior month · +0.2 points
5.
LIFX0.66%
held 5th · 210 estimated branded searches · -19.2% vs prior month · -0.1 points
Compare search popularity between leading brands
- Govee vs Philips Hue: compare search popularity
- Govee vs Nanoleaf: compare search popularity
- TP-Link Tapo vs Philips Hue: compare search popularity
- TP-Link Tapo vs Nanoleaf: compare search popularity
- Philips Hue vs Nanoleaf: compare search popularity
- Compare any of these brands
Which brand is most popular in search among smart lighting brands in New Zealand?
5 brands
In August 2026, Govee was the most searched among smart lighting brands in New Zealand, with an estimated 15.8K branded searches and 49.9% estimated Share of Search within this set. TP-Link Tapo is in 2nd place, 18.5 percentage points behind at 31.4% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Govee | 63.2% → 49.9% | 68.1%Apr 2026 | 49.9%Aug 2026 | 1st |
| TP-Link Tapo | 20% → 31.4% | 31.4%Aug 2026 | 17.3%Apr 2026 | 2nd |
| Philips Hue | 12% → 13.4% | 15.8%Jun 2026 | 10.8%Mar 2026 | 3rd |
| Nanoleaf | 4% → 4.6% | 6.1%Dec 2025 | 2.9%Apr 2026 | 4th |
| LIFX | 0.85% → 0.66% | 0.88%Dec 2025 | 0.48%Apr 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Govee’s estimated Share of Search among smart lighting brands in New Zealand decreased from 63.2% to 49.9%.
- Across the 11 months ending August 2026, TP-Link Tapo’s estimated Share of Search among smart lighting brands in New Zealand increased from 20% to 31.4%.
- Across the 11 months ending August 2026, Philips Hue’s estimated Share of Search among smart lighting brands in New Zealand increased from 12% to 13.4%.
- Across the 11 months ending August 2026, Nanoleaf’s estimated Share of Search among smart lighting brands in New Zealand increased from 4% to 4.6%.
- Across the 11 months ending August 2026, Govee’s estimated Share of Search among smart lighting brands in New Zealand peaked at 68.1% in April 2026 and was lowest at 49.9% in August 2026.
- Across the 11 months ending August 2026, TP-Link Tapo’s estimated Share of Search among smart lighting brands in New Zealand peaked at 31.4% in August 2026 and was lowest at 17.3% in April 2026.
- Across the 11 months ending August 2026, Philips Hue’s estimated Share of Search among smart lighting brands in New Zealand peaked at 15.8% in June 2026 and was lowest at 10.8% in March 2026.
- Across the 11 months ending August 2026, Nanoleaf’s estimated Share of Search among smart lighting brands in New Zealand peaked at 6.1% in December 2025 and was lowest at 2.9% in April 2026.
- Across the 11 months ending August 2026, LIFX held steady: its estimated Share of Search among smart lighting brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand smart lighting brands in August 2026?
4 changes
In August 2026, TP-Link Tapo gained estimated Share of Search among smart lighting brands in New Zealand, from 26.5% to 31.4%.
In August 2026, Govee lost estimated Share of Search among smart lighting brands in New Zealand, from 55.1% to 49.9%.
Nanoleaf’s estimated Share of Search among smart lighting brands in New Zealand has gained ground for 3 months in a row, from 4% to 4.6% in August 2026.
Estimated monthly branded searches for Philips Hue in New Zealand rose 31.4% over 11 measured months, from 3.2K to 4.2K in August 2026.
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