Brandwave

Philips Hue vs WiZ:Which is more popular?

In September 2026, Philips Hue had more branded searches than WiZ among smart lighting brands in New Zealand. Philips Hue had about 2,630 branded searches, while WiZ had 550. Philips Hue made up 11.8% of all smart lighting brand searches we track, and WiZ accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about smart lighting brands, Philips Hue appeared in all four answers and WiZ in two. Philips Hue was mentioned before WiZ in every answer.

Among smart lighting brands in New Zealand in September 2026

Who do people search for more?

Philips Hue, about 5 searches for every 1 for WiZ

Philips Hue 2.6K searchesWiZ 550 searches

Who does AI mention more?

Philips Hue, mentioned in every answer we collected

Philips Hue in 4 of 4WiZ in 2 of 4

Who does AI recommend more?

Philips Hue, named ahead of WiZ in every answer

Philips Hue first in 4WiZ never first

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Top smart lighting brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Philips Hue appeared in all four answers. WiZ was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Philips Hue was listed before WiZ in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Philips Hue1st
  2. TP-Link Tapo2nd
  3. WiZ3rd
  4. Nanoleaf4th
  5. LIFX5th
  6. Govee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TP-Link Tapo4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Philips Hue4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Nanoleaf2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • WiZ2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • LIFX1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Govee0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about smart lighting brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Philips Hue or WiZ more popular in search?

This chart shows how often people search Google for Philips Hue and WiZ by name. Each line represents a brand's share of searches for all six smart lighting brands we track, month by month, from searches in New Zealand.

Philips Hue and WiZ among smart lighting brands in New Zealand, by month

Share of searches by month for Philips Hue, WiZ. The figures are in the table below the chart.

View monthly share of searches table
MonthGoveeTP-Link TapoPhilips HueNanoleafWiZLIFX
Oct 202573.4%11.1%8.7%4.1%1.9%0.79%
Nov 202571.2%11.8%9.8%4.6%1.8%0.77%
Dec 202564%14.7%11.1%6.1%3.2%0.93%
Jan 202669.1%13.2%10.3%4.2%2.5%0.73%
Feb 202671.2%12.6%9.6%4%1.9%0.8%
Mar 202673.8%11.2%8.5%3.7%2%0.77%
Apr 202677.4%9.7%8.1%2.8%1.5%0.49%
May 202669.4%12.8%10.9%4.2%1.9%0.78%
Jun 202667.2%13.4%11.8%4.4%2.3%0.84%
Jul 202668.5%13.7%10.2%4.5%2.2%0.84%
Aug 202663.3%17%10.8%5%3%0.74%
Sep 202665.5%14.7%11.8%4.8%2.5%0.81%

How has the Philips Hue and WiZ comparison changed over the last 12 months?

3 findings
  • Philips Hue was ahead of WiZ in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Philips Hue’s share of searches among smart lighting brands in New Zealand moved from 8.7% to 11.8%, and its estimated monthly branded searches moved from 2K to 2.6K.
  • Across the 12 months ending September 2026, WiZ’s share of searches among smart lighting brands in New Zealand moved from 1.9% to 2.5%, and its estimated monthly branded searches moved from 440 to 550.

How did search popularity change for New Zealand smart lighting brands in September 2026?

2 changes

  1. In September 2026, Philips Hue gained share of searches among smart lighting brands in New Zealand, from 10.8% to 11.8%.

  2. In September 2026, WiZ lost share of searches among smart lighting brands in New Zealand, from 3% to 2.5%.

How are branded searches counted?

18 search terms

Brandwave collects information about searches that people make online using Philips Hue’s and WiZ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Philips Hue

8 branded search terms

  • bulb philips hue
  • hue bulbs
  • hue lights
  • philips hue downlight
  • philips hue led
  • philips hue smartplug
  • philipshue
  • philipshue led

WiZ

10 branded search terms

  • wiz connected
  • wiz connected app
  • wiz led
  • wiz led lights
  • wiz led strip
  • wiz light bar
  • wiz light bulb
  • wiz light strip
  • wiz light switch
  • wiz lights

How the Brand Demand Index is measured

Other head-to-heads among smart lighting brands

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