Govee vs TP-Link Tapo:Which is more popular?
In September 2026, Govee had more branded searches than TP-Link Tapo among smart lighting brands in New Zealand. Govee had about 14,600 branded searches, while TP-Link Tapo had 3,280. Govee made up 65.5% of all smart lighting brand searches we track, and TP-Link Tapo accounted for 14.7%. When we asked ChatGPT and Google AI Overviews about smart lighting brands, TP-Link Tapo appeared in all four answers and Govee in none.
Who do people search for more?
Govee, about 4 searches for every 1 for TP-Link Tapo
Who does AI mention more?
TP-Link Tapo, mentioned in every answer we collected
Who does AI recommend more?
TP-Link Tapo, the only one of the two named
Follow Govee vs TP-Link Tapo and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top smart lighting brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, TP-Link Tapo appeared in all four answers. Govee did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Philips Hue1st- TP-Link Tapo2nd
WiZ3rd
Nanoleaf4th
LIFX5th- Govee–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- TP-Link Tapo4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Philips Hue4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Nanoleaf2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- WiZ2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- LIFX1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Govee0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about smart lighting brands
4 answers
Asked ChatGPT
“Which smart lighting brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best smart lighting brands in New Zealand?”
Asked ChatGPT
“What's the best smart lighting brand in New Zealand for home lighting control?”
Searched Google, AI Overview
“smart bulb nz”
Searched Google, AI Overview
“smart lights nz”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Govee or TP-Link Tapo more popular in search?
This chart shows how often people search Google for Govee and TP-Link Tapo by name. Each line represents a brand's share of searches for all six smart lighting brands we track, month by month, from searches in New Zealand.
Share of searches by month for Govee, TP-Link Tapo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Govee | TP-Link Tapo | Philips Hue | Nanoleaf | WiZ | LIFX |
|---|---|---|---|---|---|---|
| Oct 2025 | 73.4% | 11.1% | 8.7% | 4.1% | 1.9% | 0.79% |
| Nov 2025 | 71.2% | 11.8% | 9.8% | 4.6% | 1.8% | 0.77% |
| Dec 2025 | 64% | 14.7% | 11.1% | 6.1% | 3.2% | 0.93% |
| Jan 2026 | 69.1% | 13.2% | 10.3% | 4.2% | 2.5% | 0.73% |
| Feb 2026 | 71.2% | 12.6% | 9.6% | 4% | 1.9% | 0.8% |
| Mar 2026 | 73.8% | 11.2% | 8.5% | 3.7% | 2% | 0.77% |
| Apr 2026 | 77.4% | 9.7% | 8.1% | 2.8% | 1.5% | 0.49% |
| May 2026 | 69.4% | 12.8% | 10.9% | 4.2% | 1.9% | 0.78% |
| Jun 2026 | 67.2% | 13.4% | 11.8% | 4.4% | 2.3% | 0.84% |
| Jul 2026 | 68.5% | 13.7% | 10.2% | 4.5% | 2.2% | 0.84% |
| Aug 2026 | 63.3% | 17% | 10.8% | 5% | 3% | 0.74% |
| Sep 2026 | 65.5% | 14.7% | 11.8% | 4.8% | 2.5% | 0.81% |
How has the Govee and TP-Link Tapo comparison changed over the last 12 months?
3 findings
- Govee was ahead of TP-Link Tapo in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Govee’s share of searches among smart lighting brands in New Zealand moved from 73.4% to 65.5%, and its estimated monthly branded searches moved from 16.8K to 14.6K.
- Across the 12 months ending September 2026, TP-Link Tapo’s share of searches among smart lighting brands in New Zealand moved from 11.1% to 14.7%, and its estimated monthly branded searches moved from 2.5K to 3.3K.
How did search popularity change for New Zealand smart lighting brands in September 2026?
2 changes
In September 2026, Govee gained share of searches among smart lighting brands in New Zealand, from 63.3% to 65.5%.
In September 2026, TP-Link Tapo lost share of searches among smart lighting brands in New Zealand, from 17% to 14.7%.
How are branded searches counted?
22 search terms
Brandwave collects information about searches that people make online using Govee’s and TP-Link Tapo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Govee
14 branded search terms
- govee
- govee floor lamp
- govee lamp
- govee led
- govee led lights
- govee led strip
- govee light bars
- govee light bulb
- govee light strip
- govee lights
- govee strip lights
- govee table lamp
- govee tv backlights
- we govee
TP-Link Tapo
8 branded search terms
- tapo
- tapo cctv
- tapo hub
- tapo plug
- tapo sensor
- tapo tp link
- to link tapo
- tp link tapo led
Other head-to-heads among smart lighting brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.