How popular isGovee in search?
In August 2026, there were an estimated 15.8K branded searches for Govee in New Zealand which is down 7.3% over the last 11 months. Govee holds 49.9% estimated Share of Search among New Zealand smart lighting brands and is ranked 1st of 5 competitors for search popularity.
Govee49.9%TP-Link Tapo31.4%
Philips Hue13.4%
Nanoleaf4.6%
LIFX0.66%
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Which smart lighting brands compete with Govee?
Share of Search by month for Govee, TP-Link Tapo, Philips Hue, Nanoleaf. The figures are in the table below the chart.
View monthly share of search table
| Month | Govee | TP-Link Tapo | Philips Hue | Nanoleaf | LIFX |
|---|---|---|---|---|---|
| Oct 2025 | 63.2% | 20% | 12% | 4% | 0.85% |
| Nov 2025 | 60.1% | 22.1% | 12.4% | 4.7% | 0.81% |
| Dec 2025 | 53.8% | 25.2% | 14% | 6.1% | 0.88% |
| Jan 2026 | 57.9% | 24.6% | 12.7% | 4.1% | 0.75% |
| Feb 2026 | 61.6% | 21.8% | 11.9% | 3.9% | 0.77% |
| Mar 2026 | 63.5% | 21.3% | 10.8% | 3.6% | 0.76% |
| Apr 2026 | 68.1% | 17.3% | 11.2% | 2.9% | 0.48% |
| May 2026 | 58.6% | 22.2% | 14.5% | 4% | 0.72% |
| Jun 2026 | 54.7% | 24.6% | 15.8% | 4.2% | 0.79% |
| Jul 2026 | 55.1% | 26.5% | 13.3% | 4.4% | 0.76% |
| Aug 2026 | 49.9% | 31.4% | 13.4% | 4.6% | 0.66% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 49.9% | 15.8K | -15.8% | -5.1 points | |
| 2, held 2nd | 31.4% | 9.9K | +10% | +4.9 points | |
| 3, held 3rd | 13.4% | 4.2K | -6.2% | +0.1 points | |
| 4, held 4th | 4.6% | 1.4K | -2% | +0.2 points | |
| 5, held 5th | 0.66% | 210 | -19.2% | -0.1 points |
1.
Govee49.9%
held 1st · 15.8K estimated branded searches · -15.8% vs prior month · -5.1 points
31.4%
held 2nd · 9.9K estimated branded searches · +10% vs prior month · +4.9 points
13.4%
held 3rd · 4.2K estimated branded searches · -6.2% vs prior month · +0.1 points
4.
Nanoleaf4.6%
held 4th · 1.4K estimated branded searches · -2% vs prior month · +0.2 points
5.
LIFX0.66%
held 5th · 210 estimated branded searches · -19.2% vs prior month · -0.1 points
Compare search popularity between Govee and its closest rivals
How has branded search demand for Govee changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Govee in New Zealand fell from 17K to 15.8K.
- Across the 11 months ending August 2026, Govee’s estimated Share of Search among smart lighting brands in New Zealand decreased from 63.2% to 49.9%.
- Across the 11 months ending August 2026, Govee’s estimated Share of Search among smart lighting brands in New Zealand peaked at 68.1% in April 2026 and was lowest at 49.9% in August 2026.
How did search popularity change for New Zealand smart lighting brands in August 2026?
4 changes
In August 2026, TP-Link Tapo gained estimated Share of Search among smart lighting brands in New Zealand, from 26.5% to 31.4%.
In August 2026, Govee lost estimated Share of Search among smart lighting brands in New Zealand, from 55.1% to 49.9%.
Nanoleaf’s estimated Share of Search among smart lighting brands in New Zealand has gained ground for 3 months in a row, from 4% to 4.6% in August 2026.
Estimated monthly branded searches for Philips Hue in New Zealand rose 31.4% over 11 measured months, from 3.2K to 4.2K in August 2026.
How is Govee measured?
Brandwave collects information about searches that people make online using Govee’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
20 branded search terms
- govee
- govee com
- govee floor lamp
- govee lamp
- govee led
- govee led lights
- govee led strip
- govee led strip lights
- govee light bars
- govee light bulb
- govee light strip
- govee lights
- govee near me
- govee nz
- govee out door lights
- govee rgbic led strip lights
- govee strip lights
- govee table lamp
- govee tv backlights
- we govee
Do you work for Govee? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Govee your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.