Brandwave

TP-Link Tapo vs WiZ:Which is more popular?

In September 2026, TP-Link Tapo had more branded searches than WiZ among smart lighting brands in New Zealand. TP-Link Tapo had about 3,280 branded searches, while WiZ had 550. TP-Link Tapo made up 14.7% of all smart lighting brand searches we track, and WiZ accounted for 2.5%. When we asked ChatGPT and Google AI Overviews about smart lighting brands, TP-Link Tapo appeared in all four answers and WiZ in two. TP-Link Tapo was mentioned before WiZ in three out of four answers.

Among smart lighting brands in New Zealand in September 2026

Who do people search for more?

TP-Link Tapo, about 6 searches for every 1 for WiZ

TP-Link Tapo 3.3K searchesWiZ 550 searches

Who does AI mention more?

TP-Link Tapo, mentioned in every answer we collected

TP-Link Tapo in 4 of 4WiZ in 2 of 4

Who does AI recommend more?

TP-Link Tapo, named ahead of WiZ in 3 of 4 answers

TP-Link Tapo first in 3WiZ first in 1

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Top smart lighting brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, TP-Link Tapo appeared in all four answers. WiZ was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. TP-Link Tapo was listed before WiZ in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Philips Hue1st
  2. TP-Link Tapo2nd
  3. WiZ3rd
  4. Nanoleaf4th
  5. LIFX5th
  6. Govee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TP-Link Tapo4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Philips Hue4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Nanoleaf2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • WiZ2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • LIFX1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Govee0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about smart lighting brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is TP-Link Tapo or WiZ more popular in search?

This chart shows how often people search Google for TP-Link Tapo and WiZ by name. Each line represents a brand's share of searches for all six smart lighting brands we track, month by month, from searches in New Zealand.

TP-Link Tapo and WiZ among smart lighting brands in New Zealand, by month

Share of searches by month for TP-Link Tapo, WiZ. The figures are in the table below the chart.

View monthly share of searches table
MonthGoveeTP-Link TapoPhilips HueNanoleafWiZLIFX
Oct 202573.4%11.1%8.7%4.1%1.9%0.79%
Nov 202571.2%11.8%9.8%4.6%1.8%0.77%
Dec 202564%14.7%11.1%6.1%3.2%0.93%
Jan 202669.1%13.2%10.3%4.2%2.5%0.73%
Feb 202671.2%12.6%9.6%4%1.9%0.8%
Mar 202673.8%11.2%8.5%3.7%2%0.77%
Apr 202677.4%9.7%8.1%2.8%1.5%0.49%
May 202669.4%12.8%10.9%4.2%1.9%0.78%
Jun 202667.2%13.4%11.8%4.4%2.3%0.84%
Jul 202668.5%13.7%10.2%4.5%2.2%0.84%
Aug 202663.3%17%10.8%5%3%0.74%
Sep 202665.5%14.7%11.8%4.8%2.5%0.81%

How has the TP-Link Tapo and WiZ comparison changed over the last 12 months?

3 findings
  • TP-Link Tapo was ahead of WiZ in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, TP-Link Tapo’s share of searches among smart lighting brands in New Zealand moved from 11.1% to 14.7%, and its estimated monthly branded searches moved from 2.5K to 3.3K.
  • Across the 12 months ending September 2026, WiZ’s share of searches among smart lighting brands in New Zealand moved from 1.9% to 2.5%, and its estimated monthly branded searches moved from 440 to 550.

How did search popularity change for New Zealand smart lighting brands in September 2026?

2 changes

  1. In September 2026, TP-Link Tapo lost share of searches among smart lighting brands in New Zealand, from 17% to 14.7%.

  2. In September 2026, WiZ lost share of searches among smart lighting brands in New Zealand, from 3% to 2.5%.

How are branded searches counted?

18 search terms

Brandwave collects information about searches that people make online using TP-Link Tapo’s and WiZ’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

TP-Link Tapo

8 branded search terms

  • tapo
  • tapo cctv
  • tapo hub
  • tapo plug
  • tapo sensor
  • tapo tp link
  • to link tapo
  • tp link tapo led

WiZ

10 branded search terms

  • wiz connected
  • wiz connected app
  • wiz led
  • wiz led lights
  • wiz led strip
  • wiz light bar
  • wiz light bulb
  • wiz light strip
  • wiz light switch
  • wiz lights

How the Brand Demand Index is measured

Other head-to-heads among smart lighting brands

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