Brandwave

How popular isLIFX in search?

In August 2026, there were an estimated 210 branded searches for LIFX in New Zealand which is down 8.7% over the last 11 months. LIFX holds 0.66% estimated Share of Search among New Zealand smart lighting brands and is ranked 5th of 5 competitors for search popularity.

Share of Search, August 2026
  1. Govee49.9%
  2. TP-Link Tapo31.4%
  3. Philips Hue13.4%
  4. Nanoleaf4.6%
  5. LIFX0.66%
LIFX website (opens in a new tab)

Follow LIFX and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which smart lighting brands compete with LIFX?

LIFX against smart lighting brands in New Zealand, by month

Share of Search by month for Govee, TP-Link Tapo, Philips Hue, Nanoleaf, LIFX. The figures are in the table below the chart.

View monthly share of search table
MonthGoveeTP-Link TapoPhilips HueNanoleafLIFX
Oct 202563.2%20%12%4%0.85%
Nov 202560.1%22.1%12.4%4.7%0.81%
Dec 202553.8%25.2%14%6.1%0.88%
Jan 202657.9%24.6%12.7%4.1%0.75%
Feb 202661.6%21.8%11.9%3.9%0.77%
Mar 202663.5%21.3%10.8%3.6%0.76%
Apr 202668.1%17.3%11.2%2.9%0.48%
May 202658.6%22.2%14.5%4%0.72%
Jun 202654.7%24.6%15.8%4.2%0.79%
Jul 202655.1%26.5%13.3%4.4%0.76%
Aug 202649.9%31.4%13.4%4.6%0.66%
Sep 2026—————

  1. 1.Govee

    49.9%

    held 1st · 15.8K estimated branded searches · -15.8% vs prior month · -5.1 points

  2. 2.TP-Link Tapo

    31.4%

    held 2nd · 9.9K estimated branded searches · +10% vs prior month · +4.9 points

  3. 3.Philips Hue

    13.4%

    held 3rd · 4.2K estimated branded searches · -6.2% vs prior month · +0.1 points

  4. 4.Nanoleaf

    4.6%

    held 4th · 1.4K estimated branded searches · -2% vs prior month · +0.2 points

  5. 5.LIFX

    0.66%

    held 5th · 210 estimated branded searches · -19.2% vs prior month · -0.1 points

Compare search popularity between LIFX and its closest rivals

How has branded search demand for LIFX changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for LIFX in New Zealand fell from 230 to 210.
  • Across the 11 months ending August 2026, LIFX’s estimated Share of Search among smart lighting brands in New Zealand held steady, from 0.85% to 0.66%.

How did search popularity change for New Zealand smart lighting brands in August 2026?

  1. In August 2026, TP-Link Tapo gained estimated Share of Search among smart lighting brands in New Zealand, from 26.5% to 31.4%.

  2. In August 2026, Govee lost estimated Share of Search among smart lighting brands in New Zealand, from 55.1% to 49.9%.

  3. Nanoleaf’s estimated Share of Search among smart lighting brands in New Zealand has gained ground for 3 months in a row, from 4% to 4.6% in August 2026.

  4. Estimated monthly branded searches for Philips Hue in New Zealand rose 31.4% over 11 measured months, from 3.2K to 4.2K in August 2026.

How is LIFX measured?

Brandwave collects information about searches that people make online using LIFX’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

7 branded search terms

  • lifx
  • lifx bulb
  • lifx com
  • lifx led
  • lifx light strip
  • lifx new zealand
  • lifx nz

Do you work for LIFX? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is LIFX your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start your marketing record