LIFX vs Philips Hue:Which is more popular by branded search in New Zealand?
In August 2026, Philips Hue had more branded searches than LIFX among smart lighting brands in New Zealand. Philips Hue was estimated to have 4.2K branded searches compared to LIFX’s 210, and held a 13.4% Share of Search versus LIFX’s 0.66%.
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Which is more popular in search, LIFX or Philips Hue?
Compare the smart bulb and smart lighting brands New Zealand homes install. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Philips Hue, LIFX. The figures are in the table below the chart.
View monthly share of search table
| Month | Govee | TP-Link Tapo | Philips Hue | Nanoleaf | LIFX |
|---|---|---|---|---|---|
| Oct 2025 | 63.2% | 20% | 12% | 4% | 0.85% |
| Nov 2025 | 60.1% | 22.1% | 12.4% | 4.7% | 0.81% |
| Dec 2025 | 53.8% | 25.2% | 14% | 6.1% | 0.88% |
| Jan 2026 | 57.9% | 24.6% | 12.7% | 4.1% | 0.75% |
| Feb 2026 | 61.6% | 21.8% | 11.9% | 3.9% | 0.77% |
| Mar 2026 | 63.5% | 21.3% | 10.8% | 3.6% | 0.76% |
| Apr 2026 | 68.1% | 17.3% | 11.2% | 2.9% | 0.48% |
| May 2026 | 58.6% | 22.2% | 14.5% | 4% | 0.72% |
| Jun 2026 | 54.7% | 24.6% | 15.8% | 4.2% | 0.79% |
| Jul 2026 | 55.1% | 26.5% | 13.3% | 4.4% | 0.76% |
| Aug 2026 | 49.9% | 31.4% | 13.4% | 4.6% | 0.66% |
| Sep 2026 | — | — | — | — | — |
How has the LIFX and Philips Hue comparison changed over the last 12 months?
3 findings
- Philips Hue was ahead of LIFX in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, LIFX’s estimated Share of Search among smart lighting brands in New Zealand moved from 0.85% to 0.66%, and its estimated monthly branded searches moved from 230 to 210.
- Across the 11 months ending August 2026, Philips Hue’s estimated Share of Search among smart lighting brands in New Zealand moved from 12% to 13.4%, and its estimated monthly branded searches moved from 3.2K to 4.2K.
How did search popularity change for New Zealand smart lighting brands in August 2026?
1 change
Estimated monthly branded searches for Philips Hue in New Zealand rose 31.4% over 11 measured months, from 3.2K to 4.2K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using LIFX’s and Philips Hue’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
LIFX
7 branded search terms
- lifx
- lifx bulb
- lifx com
- lifx led
- lifx light strip
- lifx new zealand
- lifx nz
Philips Hue
19 branded search terms
- bulb philips hue
- hue bulbs
- hue lights
- lamps for philips hue
- philips hue com
- philips hue dimmer switch
- philips hue downlight
- philips hue lamp bulb
- philips hue led
- philips hue light strip
- philips hue near me
- philips hue nz
- philips hue online
- philips hue outdoor lights
- philips hue smartplug
- philips hue starter kit
- philipshue
- philipshue led
- philipshue light strip
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.