Brandwave

ecobee vs Google Nest:Which is more popular?

In September 2026, Google Nest had more branded searches than ecobee among smart thermostat brands in New Zealand. Google Nest had about 2,260 branded searches, while ecobee had 50. Google Nest made up 44.8% of all smart thermostat brand searches we track, and ecobee accounted for 0.99%. When we asked ChatGPT and Google AI Overviews about smart thermostat brands, Google Nest appeared in four of the five answers and ecobee in three. Google Nest was mentioned before ecobee in two out of three answers that named either.

Among smart thermostat brands in New Zealand in September 2026

Who do people search for more?

Google Nest, about 45 searches for every 1 for ecobee

Google Nest 2.3K searchesecobee 50 searches

Who does AI mention more?

Google Nest, mentioned in 4 of 5 answers, ecobee in 3

Google Nest in 4 of 5ecobee in 3 of 5

Who does AI recommend more?

Google Nest, named ahead of ecobee in 2 of 3 answers

Google Nest first in 2ecobee first in 1

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Top smart thermostat brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Nest was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. ecobee was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Google Nest was listed before ecobee in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Google Nest1st
  2. ecobee2nd
  3. Mitsubishi Electric3rd
  4. Daikin4th
  5. Honeywell4th
  6. tado4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Google Nest4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ecobee3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Daikin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Mitsubishi Electric2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Honeywell2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • tado2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about smart thermostat brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is ecobee or Google Nest more popular in search?

This chart shows how often people search Google for ecobee and Google Nest by name. Each line represents a brand's share of searches for all six smart thermostat brands we track, month by month, from searches in New Zealand.

ecobee and Google Nest among smart thermostat brands in New Zealand, by month

Share of searches by month for Google Nest, ecobee. The figures are in the table below the chart.

View monthly share of searches table
MonthGoogle NestDaikinMitsubishi ElectricHoneywelltadoecobee
Oct 202554.6%30.7%11.8%1.5%0.82%0.66%
Nov 202555.7%29.8%12.2%0.97%0.69%0.69%
Dec 202559.8%27.2%10.1%0.98%0.98%0.84%
Jan 202653.8%32%11%1.1%1.1%1.1%
Feb 202645.8%37.5%14.1%1.1%0.8%0.64%
Mar 202644.9%37.7%14%1.4%1.1%0.8%
Apr 202648%32.7%15.8%1.7%0.79%0.95%
May 202652.4%31.7%13.6%1.2%0.55%0.55%
Jun 202653.1%31.2%13%1.2%0.65%0.91%
Jul 202643%38.1%15.8%1.4%0.79%0.79%
Aug 202647.1%37.2%11.4%1.7%0.79%1.7%
Sep 202644.8%37.1%14.3%1.4%1.4%0.99%

How has the ecobee and Google Nest comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand smart thermostat brands in September 2026?

3 changes

  1. In September 2026, tado overtook ecobee to rank 5th among smart thermostat brands in New Zealand, with 1.4% of the searches.

  2. In September 2026, Google Nest lost share of searches among smart thermostat brands in New Zealand, from 47.1% to 44.8%.

  3. In September 2026, ecobee lost share of searches among smart thermostat brands in New Zealand, from 1.7% to 0.99%.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using ecobee’s and Google Nest’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ecobee

3 branded search terms

  • ecobee
  • ecobee smart thermostat
  • ecobee thermostat

Google Nest

8 branded search terms

  • google nest
  • google nest audio
  • google nest cam
  • google nest hub
  • google nest protect
  • google nest thermostat
  • google nest wifi
  • googlenest

How the Brand Demand Index is measured

Other head-to-heads among smart thermostat brands

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