Google Nest vs Reolink:Which is more popular?
In September 2026, Google Nest had more branded searches than Reolink among home security camera brands in New Zealand. Google Nest had about 2,420 branded searches, while Reolink had 1,900. Google Nest made up 4.7% of all home security camera brand searches we track, and Reolink accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about home security camera brands, Reolink appeared in four of the five answers and Google Nest in two. Reolink was mentioned before Google Nest in every answer that named either.
Who do people search for more?
Google Nest, about 27% more searches than Reolink
Who does AI mention more?
Reolink, mentioned in 4 of 5 answers, Google Nest in 2
Who does AI recommend more?
Reolink, named ahead of Google Nest in 4 of 4 answers
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Top home security camera brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Reolink was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Google Nest was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Reolink was listed before Google Nest in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Eufy1st
TP-Link Tapo2nd- Reolink3rd
Arlo4th
Swann5th
Ring6th- Google Nest7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- TP-Link Tapo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Eufy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Arlo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Reolink4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Swann2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Google Nest2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ring1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about home security camera brands
5 answers
Asked ChatGPT
“Which home security camera brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best home security camera brands in New Zealand?”
Asked ChatGPT
“What's the best home security camera brand in New Zealand for home monitoring?”
Searched Google, AI Overview
“wireless security camera nz”
Searched Google, AI Overview
“security cameras nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Google Nest or Reolink more popular in search?
This chart shows how often people search Google for Google Nest and Reolink by name. Each line represents a brand's share of searches for all seven home security camera brands we track, month by month, from searches in New Zealand.
Share of searches by month for Google Nest, Reolink. The figures are in the table below the chart.
View monthly share of searches table
| Month | Eufy | Arlo | TP-Link Tapo | Ring | Swann | Google Nest | Reolink |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.5% | 20% | 10.9% | 14% | 6.3% | 8.6% | 3.8% |
| Nov 2025 | 40.7% | 19.1% | 10.8% | 11.5% | 5.9% | 8.7% | 3.3% |
| Dec 2025 | 39.3% | 18.8% | 11.3% | 11.8% | 6.1% | 8.9% | 3.8% |
| Jan 2026 | 36.6% | 19.6% | 13.3% | 12.2% | 6.7% | 8.1% | 3.5% |
| Feb 2026 | 37.7% | 21.4% | 11.3% | 12.4% | 6.1% | 7.8% | 3.2% |
| Mar 2026 | 39.1% | 19.4% | 11.6% | 14.6% | 5.4% | 6.8% | 2.9% |
| Apr 2026 | 40.2% | 19.2% | 11.6% | 13.2% | 5.5% | 7.1% | 3.3% |
| May 2026 | 38.3% | 17.5% | 11.6% | 15.8% | 5.5% | 8.3% | 3.1% |
| Jun 2026 | 38.8% | 16.7% | 11.6% | 15.9% | 5.3% | 8.5% | 3.1% |
| Jul 2026 | 40.7% | 15.9% | 13.7% | 14.7% | 5.8% | 6% | 3.2% |
| Aug 2026 | 39.6% | 15.5% | 15.9% | 13.6% | 5.8% | 6.4% | 3.2% |
| Sep 2026 | 43.9% | 15.2% | 13.8% | 13.3% | 5.6% | 4.7% | 3.7% |
How has the Google Nest and Reolink comparison changed over the last 12 months?
3 findings
- Google Nest was ahead of Reolink in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Google Nest’s share of searches among home security camera brands in New Zealand moved from 8.6% to 4.7%, and its estimated monthly branded searches moved from 3.7K to 2.4K.
- Across the 12 months ending September 2026, Reolink’s share of searches among home security camera brands in New Zealand moved from 3.8% to 3.7%, and its estimated monthly branded searches moved from 1.6K to 1.9K.
How did search popularity change for New Zealand home security camera brands in September 2026?
2 changes
In September 2026, Google Nest lost share of searches among home security camera brands in New Zealand, from 6.4% to 4.7%.
Estimated monthly branded searches for Reolink in New Zealand rose 18.8% over 12 measured months, from 1.6K to 1.9K in September 2026.
How are branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using Google Nest’s and Reolink’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Google Nest
12 branded search terms
- google nest
- google nest audio
- google nest cam
- google nest doorbell
- google nest hub
- google nest protect
- google nest thermostat
- google nest wifi
- googlenest
- googlenest doorbell
- nest camera
- nest doorbell
Reolink
1 branded search term
- reolink
Other head-to-heads among home security camera brands
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