Arlo vs TP-Link Tapo:Which is more popular?
In September 2026, Arlo had more branded searches than TP-Link Tapo among home security camera brands in New Zealand. Arlo had about 7,820 branded searches, while TP-Link Tapo had 7,120. Arlo made up 15.2% of all home security camera brand searches we track, and TP-Link Tapo accounted for 13.8%. When we asked ChatGPT and Google AI Overviews about home security camera brands, TP-Link Tapo appeared in all five answers and Arlo in four. TP-Link Tapo was mentioned before Arlo in every answer.
Who do people search for more?
Arlo, about 10% more searches than TP-Link Tapo
Who does AI mention more?
TP-Link Tapo, mentioned in every answer we collected
Who does AI recommend more?
TP-Link Tapo, named ahead of Arlo in every answer
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Top home security camera brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, TP-Link Tapo appeared in all five answers. Arlo was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. TP-Link Tapo was listed before Arlo in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Eufy1st- TP-Link Tapo2nd
Reolink3rd- Arlo4th
Swann5th
Ring6th
Google Nest7th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- TP-Link Tapo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Eufy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Arlo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Reolink4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Swann2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Google Nest2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ring1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about home security camera brands
5 answers
Asked ChatGPT
“Which home security camera brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best home security camera brands in New Zealand?”
Asked ChatGPT
“What's the best home security camera brand in New Zealand for home monitoring?”
Searched Google, AI Overview
“wireless security camera nz”
Searched Google, AI Overview
“security cameras nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Is Arlo or TP-Link Tapo more popular in search?
This chart shows how often people search Google for Arlo and TP-Link Tapo by name. Each line represents a brand's share of searches for all seven home security camera brands we track, month by month, from searches in New Zealand.
Share of searches by month for Arlo, TP-Link Tapo. The figures are in the table below the chart.
View monthly share of searches table
| Month | Eufy | Arlo | TP-Link Tapo | Ring | Swann | Google Nest | Reolink |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 36.5% | 20% | 10.9% | 14% | 6.3% | 8.6% | 3.8% |
| Nov 2025 | 40.7% | 19.1% | 10.8% | 11.5% | 5.9% | 8.7% | 3.3% |
| Dec 2025 | 39.3% | 18.8% | 11.3% | 11.8% | 6.1% | 8.9% | 3.8% |
| Jan 2026 | 36.6% | 19.6% | 13.3% | 12.2% | 6.7% | 8.1% | 3.5% |
| Feb 2026 | 37.7% | 21.4% | 11.3% | 12.4% | 6.1% | 7.8% | 3.2% |
| Mar 2026 | 39.1% | 19.4% | 11.6% | 14.6% | 5.4% | 6.8% | 2.9% |
| Apr 2026 | 40.2% | 19.2% | 11.6% | 13.2% | 5.5% | 7.1% | 3.3% |
| May 2026 | 38.3% | 17.5% | 11.6% | 15.8% | 5.5% | 8.3% | 3.1% |
| Jun 2026 | 38.8% | 16.7% | 11.6% | 15.9% | 5.3% | 8.5% | 3.1% |
| Jul 2026 | 40.7% | 15.9% | 13.7% | 14.7% | 5.8% | 6% | 3.2% |
| Aug 2026 | 39.6% | 15.5% | 15.9% | 13.6% | 5.8% | 6.4% | 3.2% |
| Sep 2026 | 43.9% | 15.2% | 13.8% | 13.3% | 5.6% | 4.7% | 3.7% |
How has the Arlo and TP-Link Tapo comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: TP-Link Tapo took it in August 2026, Arlo took it in September 2026.
- Across the 12 months ending September 2026, Arlo’s share of searches among home security camera brands in New Zealand moved from 20% to 15.2%, and its estimated monthly branded searches moved from 8.5K to 7.8K.
- Across the 12 months ending September 2026, TP-Link Tapo’s share of searches among home security camera brands in New Zealand moved from 10.9% to 13.8%, and its estimated monthly branded searches moved from 4.6K to 7.1K.
How did search popularity change for New Zealand home security camera brands in September 2026?
2 changes
In September 2026, TP-Link Tapo lost share of searches among home security camera brands in New Zealand, from 15.9% to 13.8%.
Arlo’s share of searches among home security camera brands in New Zealand has lost ground for 3 months in a row, from 16.7% to 15.2% in September 2026.
How are branded searches counted?
20 search terms
Brandwave collects information about searches that people make online using Arlo’s and TP-Link Tapo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Arlo
10 branded search terms
- arlo
- arlo apps
- arlo camera
- arlo doorbell
- arlo doorbell camera
- arlo exterior camera
- arlo indoor camera
- arlo mounts
- arlo security
- arlo security camera
TP-Link Tapo
10 branded search terms
- tapo
- tapo camera
- tapo cctv
- tapo hub
- tapo plug
- tapo sensor
- tapo tp link
- to link tapo
- tp link tapo camera
- tp link tapo doorbell
Other head-to-heads among home security camera brands
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