Brandwave

Arlo vs Swann:Which is more popular?

In September 2026, Arlo had more branded searches than Swann among home security camera brands in New Zealand. Arlo had about 7,820 branded searches, while Swann had 2,870. Arlo made up 15.2% of all home security camera brand searches we track, and Swann accounted for 5.6%. When we asked ChatGPT and Google AI Overviews about home security camera brands, Arlo appeared in four of the five answers and Swann in two. Arlo was mentioned before Swann in every answer that named either.

Among home security camera brands in New Zealand in September 2026

Who do people search for more?

Arlo, about 3 searches for every 1 for Swann

Arlo 7.8K searchesSwann 2.9K searches

Who does AI mention more?

Arlo, mentioned in 4 of 5 answers, Swann in 2

Arlo in 4 of 5Swann in 2 of 5

Who does AI recommend more?

Arlo, named ahead of Swann in 4 of 4 answers

Arlo first in 4Swann never first

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Top home security camera brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Arlo was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Swann was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Arlo was listed before Swann in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Eufy1st
  2. TP-Link Tapo2nd
  3. Reolink3rd
  4. Arlo4th
  5. Swann5th
  6. Ring6th
  7. Google Nest7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TP-Link Tapo5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Eufy4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Arlo4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Reolink4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Swann2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Google Nest2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ring1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about home security camera brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Arlo or Swann more popular in search?

This chart shows how often people search Google for Arlo and Swann by name. Each line represents a brand's share of searches for all seven home security camera brands we track, month by month, from searches in New Zealand.

Arlo and Swann among home security camera brands in New Zealand, by month

Share of searches by month for Arlo, Swann. The figures are in the table below the chart.

View monthly share of searches table
MonthEufyArloTP-Link TapoRingSwannGoogle NestReolink
Oct 202536.5%20%10.9%14%6.3%8.6%3.8%
Nov 202540.7%19.1%10.8%11.5%5.9%8.7%3.3%
Dec 202539.3%18.8%11.3%11.8%6.1%8.9%3.8%
Jan 202636.6%19.6%13.3%12.2%6.7%8.1%3.5%
Feb 202637.7%21.4%11.3%12.4%6.1%7.8%3.2%
Mar 202639.1%19.4%11.6%14.6%5.4%6.8%2.9%
Apr 202640.2%19.2%11.6%13.2%5.5%7.1%3.3%
May 202638.3%17.5%11.6%15.8%5.5%8.3%3.1%
Jun 202638.8%16.7%11.6%15.9%5.3%8.5%3.1%
Jul 202640.7%15.9%13.7%14.7%5.8%6%3.2%
Aug 202639.6%15.5%15.9%13.6%5.8%6.4%3.2%
Sep 202643.9%15.2%13.8%13.3%5.6%4.7%3.7%

How has the Arlo and Swann comparison changed over the last 12 months?

3 findings
  • Arlo was ahead of Swann in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Arlo’s share of searches among home security camera brands in New Zealand moved from 20% to 15.2%, and its estimated monthly branded searches moved from 8.5K to 7.8K.
  • Across the 12 months ending September 2026, Swann’s share of searches among home security camera brands in New Zealand moved from 6.3% to 5.6%, and its estimated monthly branded searches moved from 2.7K to 2.9K.

How did search popularity change for New Zealand home security camera brands in September 2026?

2 changes

  1. Arlo’s share of searches among home security camera brands in New Zealand has lost ground for 3 months in a row, from 16.7% to 15.2% in September 2026.

  2. In September 2026, Swann rose from 6th to 5th among home security camera brands in New Zealand.

How are branded searches counted?

21 search terms

Brandwave collects information about searches that people make online using Arlo’s and Swann’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Arlo

10 branded search terms

  • arlo
  • arlo apps
  • arlo camera
  • arlo doorbell
  • arlo doorbell camera
  • arlo exterior camera
  • arlo indoor camera
  • arlo mounts
  • arlo security
  • arlo security camera

Swann

11 branded search terms

  • swann camera
  • swann camera system
  • swann cctv
  • swann door camera
  • swann doorbell
  • swann nvr camera
  • swann security
  • swann security cctv
  • swann security system
  • swann wireless camera
  • swann wireless doorbell

How the Brand Demand Index is measured

Other head-to-heads among home security camera brands

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