Brandwave

Arlo vs Google Nest:Which is more popular?

In September 2026, Arlo had more branded searches than Google Nest among door bell brands in New Zealand. Arlo had about 3,970 branded searches, while Google Nest had 2,230. Arlo made up 23% of all door bell brand searches we track, and Google Nest accounted for 12.9%. When we asked ChatGPT and Google AI Overviews about door bell brands, Google Nest appeared in three of the five answers and Arlo in two. Google Nest was mentioned before Arlo in three out of four answers.

Among door bell brands in New Zealand in September 2026

Who do people search for more?

Arlo, about 78% more searches than Google Nest

Arlo 4K searchesGoogle Nest 2.2K searches

Who does AI mention more?

Google Nest, mentioned in 3 of 5 answers, Arlo in 2

Google Nest in 3 of 5Arlo in 2 of 5

Who does AI recommend more?

Google Nest, named ahead of Arlo in 3 of 4 answers

Google Nest first in 3Arlo first in 1

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Top door bell brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Google Nest was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Arlo was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Google Nest was listed before Arlo in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Eufy1st
  2. Ring2nd
  3. Google Nest3rd
  4. Arlo4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ring5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Eufy3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Google Nest3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Arlo2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about door bell brands

5 answers

  • Asked ChatGPT

    “Which door bell brand should I buy in New Zealand?”

    1. 1Eufy
    2. 2Ring
    3. 3Google Nest

  • Asked ChatGPT

    “What are the best door bell brands in New Zealand?”

    1. 1Eufy
    2. 2Ring
    3. 3Google Nest
    4. 4Arlo

  • Asked ChatGPT

    “What's the best door bell brand in New Zealand for front door security?”

    1. 1Eufy
    2. 2Google Nest
    3. 3Ring

  • Searched Google, AI Overview

    “doorbell camera nz”

    1. 1Ring

  • Searched Google, AI Overview

    “wireless door bell”

    1. 1Arlo
    2. 2Ring

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Arlo or Google Nest more popular in search?

This chart shows how often people search Google for Arlo and Google Nest by name. Each line represents a brand's share of searches for all four door bell brands we track, month by month, from searches in New Zealand.

Arlo and Google Nest among door bell brands in New Zealand, by month

Share of searches by month for Arlo, Google Nest. The figures are in the table below the chart.

View monthly share of searches table
MonthEufyArloRingGoogle Nest
Oct 202536.6%27.5%16.8%19.1%
Nov 202540%24.4%15%20.7%
Dec 202538.9%24.7%14.8%21.6%
Jan 202636.6%27.2%16.5%19.8%
Feb 202637.7%29.6%15%17.7%
Mar 202638.4%27.9%17.2%16.5%
Apr 202638%27.5%17%17.5%
May 202636.8%26.3%16.2%20.8%
Jun 202635.6%26.6%16.2%21.6%
Jul 202640.8%24.9%17.9%16.4%
Aug 202639.2%24.8%17.9%18.1%
Sep 202643.1%23%20.9%12.9%

How has the Arlo and Google Nest comparison changed over the last 12 months?

3 findings
  • Arlo was ahead of Google Nest in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Arlo’s share of searches among door bell brands in New Zealand moved from 27.5% to 23%, and its estimated monthly branded searches moved from 4.8K to 4K.
  • Across the 12 months ending September 2026, Google Nest’s share of searches among door bell brands in New Zealand moved from 19.1% to 12.9%, and its estimated monthly branded searches moved from 3.3K to 2.2K.

How did search popularity change for New Zealand door bell brands in September 2026?

3 changes

  1. In September 2026, Ring overtook Google Nest to rank 3rd among door bell brands in New Zealand, with 20.9% of the searches.

  2. In September 2026, Google Nest lost share of searches among door bell brands in New Zealand, from 18.1% to 12.9%.

  3. In September 2026, Arlo lost share of searches among door bell brands in New Zealand, from 24.8% to 23%.

How are branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Arlo’s and Google Nest’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Arlo

4 branded search terms

  • arlo
  • arlo apps
  • arlo mounts
  • arlo security

Google Nest

7 branded search terms

  • google nest
  • google nest audio
  • google nest cam
  • google nest hub
  • google nest protect
  • google nest wifi
  • googlenest

How the Brand Demand Index is measured

Other head-to-heads among door bell brands

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