Brandwave

How popular isOwlet?

In September 2026, people searched for Owlet by name about 2,900 times in New Zealand, a 38.8% increase from the previous year. These searches made up 19.4% of all New Zealand camera monitor brand searches, placing Owlet second out of four brands. When we asked both ChatGPT and Google AI Overviews about camera monitor brands, Owlet did not appear in any of the answers.

Search and AI answers in September 2026

Owlet is the second most searched of 4 competitors and not listed in any AI answer.

  1. EufyShare of searches 60.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  2. OwletShare of searches 19.4%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. VTechShare of searches 17.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  4. OricomShare of searches 2.3%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
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Top camera monitor brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Owlet did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. VTech1st
  2. Oricom2nd
  3. Eufy3rd
  4. Owlet–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • VTech3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Oricom3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Eufy2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Owlet0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about camera monitor brands

4 answers

  • Asked ChatGPT

    “Which camera monitor brand should I buy in New Zealand?”

    1. 1VTech
    2. 2Oricom
    3. 3Eufy

  • Asked ChatGPT

    “What are the best camera monitor brands in New Zealand?”

    1. Asked ChatGPT

      “What's the best camera monitor brand in New Zealand for a baby at home?”

      1. 1Oricom
      2. 2VTech
      3. 3Eufy

    2. Searched Google, AI Overview

      “video monitor nz”

      1. 1VTech
      2. 2Oricom

    3. Searched Google, AI Overview

      “camera monitor brands nz”

      Google showed no AI Overview for this search.

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

    Which camera monitor brands compete with Owlet?

    Owlet against camera monitor brands in New Zealand, by month

    Share of searches by month for Eufy, Owlet, VTech, Oricom. The figures are in the table below the chart.

    View monthly share of searches table
    MonthEufyOwletVTechOricom
    Oct 202560.9%17.7%20.6%0.81%
    Nov 202560.2%13.3%25.2%1.2%
    Dec 202561.8%12.5%24.7%1.1%
    Jan 202663.1%18.4%17.1%1.5%
    Feb 202667.6%15.3%16.1%1.1%
    Mar 202665.4%19.6%13.7%1.3%
    Apr 202665.3%17.3%15.9%1.5%
    May 202664%16.9%17.3%1.8%
    Jun 202662.1%18.5%17.3%2.2%
    Jul 202659.8%20%17.6%2.6%
    Aug 202657%23.1%17.4%2.5%
    Sep 202660.5%19.4%17.9%2.3%

    1. 1.Eufy

      60.5%

      Held 1st. 8.4K estimated branded searches, +16.8% vs prior month. Share +3.5 points.

    2. 2.Owlet

      19.4%

      Held 2nd. 2.7K estimated branded searches, -7.8% vs prior month. Share -3.8 points.

    3. 3.VTech

      17.9%

      Held 3rd. 2.5K estimated branded searches, +13.2% vs prior month. Share +0.5 points.

    4. 4.Oricom

      2.3%

      Held 4th. 320 estimated branded searches, 0% vs prior month. Share -0.2 points.

    Compare popularity between Owlet and its closest rivals

    Every comparison with Owlet

    6 comparisons

    How has branded search demand for Owlet changed in New Zealand over the last 12 months?

    4 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Owlet in New Zealand rose from 2.1K to 2.9K.
    • Across the 12 months ending September 2026, Owlet’s share of searches among camera monitor brands in New Zealand increased from 17.7% to 19.4%.
    • Across the 12 months ending September 2026, Owlet’s share of searches among camera monitor brands in New Zealand peaked at 23.1% in August 2026 and was lowest at 12.5% in December 2025.
    • Across the 12 months ending September 2026, Owlet rose from 3rd to 2nd among camera monitor brands in New Zealand.

    How did search popularity change for New Zealand camera monitor brands in September 2026?

    3 changes

    1. In September 2026, Eufy gained share of searches among camera monitor brands in New Zealand, from 57% to 60.5%.

    2. In September 2026, Owlet lost share of searches among camera monitor brands in New Zealand, from 23.1% to 19.4%.

    3. Estimated monthly branded searches for Oricom in New Zealand rose 255.6% over 12 measured months, from 90 to 320 in September 2026.

    How are Owlet’s branded searches counted?

    7 search terms

    Brandwave collects information about searches that people make online using Owlet’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • owlet
    • owlet baby monitor
    • owlet c
    • owlet camera
    • owlet dream sock
    • owlet monitor
    • owlet sock

    Do you work for Owlet? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does Owlet compete?

    Owlet is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Camera monitor brands2nd of 419.4%Shown above
    Baby monitor brands1st of 646.8%Show ranking
    Creator with pink hair and a pink jacket

    Is Owlet your brand?

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