How popular isOwlet?
In September 2026, people searched for Owlet by name about 2,900 times in New Zealand, a 38.8% increase from the previous year. These searches made up 46.8% of all New Zealand baby monitor brand searches, placing Owlet first out of six brands. When we asked both ChatGPT and Google AI Overviews about baby monitor brands, Owlet appeared in two of the five answers and was the fourth most recommended of the six.
Owlet is the most searched of 6 competitors and the fourth most recommended in AI answers.
OwletShare of searches 46.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
VTech BabyShare of searches 34.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
Philips AventShare of searches 7.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
NanitShare of searches 5.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
OricomShare of searches 5.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
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Top baby monitor brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Owlet was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Owlet is the fourth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- VTech Baby1st
- Nanit2nd
- Oricom3rd
- Owlet4th
- Philips Avent5th
Motorola Nursery–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Oricom4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- VTech Baby3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nanit3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Owlet2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Philips Avent2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Motorola Nursery0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about baby monitor brands
5 answers
Asked ChatGPT
“Which baby monitor brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best baby monitor brands in New Zealand?”
Asked ChatGPT
“What's the best baby monitor brand in New Zealand for a sleeping baby?”
Searched Google, AI Overview
“best baby monitor”
Searched Google, AI Overview
“baby monitor with camera”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which baby monitor brands compete with Owlet?
Share of searches by month for Owlet, VTech Baby, Philips Avent, Nanit, Oricom. The figures are in the table below the chart.
View monthly share of searches table
| Month | Owlet | VTech Baby | Philips Avent | Nanit | Oricom | Motorola Nursery |
|---|---|---|---|---|---|---|
| Oct 2025 | 45.3% | 38.4% | 8.2% | 5.6% | 2.2% | 0.22% |
| Nov 2025 | 40.7% | 42.5% | 7.8% | 5.3% | 3.7% | 0% |
| Dec 2025 | 40.6% | 40.6% | 10.3% | 5% | 3.4% | 0% |
| Jan 2026 | 42% | 39.9% | 8.9% | 5.7% | 3.6% | 0% |
| Feb 2026 | 42% | 37.6% | 11% | 6.3% | 3.1% | 0% |
| Mar 2026 | 49.6% | 32.4% | 9.5% | 5.3% | 3.3% | 0% |
| Apr 2026 | 46.2% | 32.6% | 10.9% | 5.9% | 4.3% | 0.23% |
| May 2026 | 44.2% | 36.6% | 9.3% | 5.1% | 4.6% | 0.21% |
| Jun 2026 | 44.2% | 33.9% | 10.1% | 6.4% | 5.3% | 0.19% |
| Jul 2026 | 47.8% | 31% | 9.4% | 5.5% | 6.1% | 0.18% |
| Aug 2026 | 50.2% | 28.4% | 9.2% | 6.7% | 5.4% | 0.16% |
| Sep 2026 | 46.8% | 34.8% | 7.4% | 5.5% | 5.3% | 0.16% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.8% | 2.9K | -5.5% | -3.4 points | |
| 2, held 2nd | 34.8% | 2.2K | +24.1% | +6.4 points | |
| 3, held 3rd | 7.4% | 460 | -17.9% | -1.7 points | |
| 4, held 4th | 5.5% | 340 | -17.1% | -1.2 points | |
| 5, held 5th | 5.3% | 330 | 0% | -0.1 points | |
| 6, held 6th | 0.16% | 10 | 0% | 0 points |
1.
Owlet46.8%
Held 1st. 2.9K estimated branded searches, -5.5% vs prior month. Share -3.4 points.
34.8%
Held 2nd. 2.2K estimated branded searches, +24.1% vs prior month. Share +6.4 points.
7.4%
Held 3rd. 460 estimated branded searches, -17.9% vs prior month. Share -1.7 points.
4.
Nanit5.5%
Held 4th. 340 estimated branded searches, -17.1% vs prior month. Share -1.2 points.
5.
Oricom5.3%
Held 5th. 330 estimated branded searches, 0% vs prior month. Share -0.1 points.
0.16%
Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Owlet and its closest rivals
Every comparison with Owlet
6 comparisons
How has branded search demand for Owlet changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Owlet in New Zealand rose from 2.1K to 2.9K.
- Across the 12 months ending September 2026, Owlet’s share of searches among baby monitor brands in New Zealand increased from 45.3% to 46.8%.
- Across the 12 months ending September 2026, Owlet’s share of searches among baby monitor brands in New Zealand peaked at 50.2% in August 2026 and was lowest at 40.6% in December 2025.
How did search popularity change for New Zealand baby monitor brands in September 2026?
5 changes
In September 2026, VTech Baby gained share of searches among baby monitor brands in New Zealand, from 28.4% to 34.8%.
In September 2026, Owlet lost share of searches among baby monitor brands in New Zealand, from 50.2% to 46.8%.
In September 2026, Philips Avent lost share of searches among baby monitor brands in New Zealand, from 9.2% to 7.4%.
In September 2026, Nanit lost share of searches among baby monitor brands in New Zealand, from 6.7% to 5.5%.
Estimated monthly branded searches for Oricom in New Zealand rose 230% over 12 measured months, from 100 to 330 in September 2026.
How are Owlet’s branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Owlet’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- owlet
- owlet baby monitor
- owlet c
- owlet camera
- owlet dream sock
- owlet monitor
- owlet sock
Do you work for Owlet? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Owlet compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Camera monitor brands | 2nd of 4 | 19.4% | Show ranking |
| Baby monitor brands | 1st of 6 | 46.8% | Shown above |
Is Owlet your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.