Nanit vs Owlet:Which is more popular by branded search in New Zealand?
In August 2026, Owlet had more branded searches than Nanit among baby monitor brands in New Zealand. Owlet was estimated to have 3.2K branded searches compared to Nanit’s 440, and held a 56.3% Share of Search versus Nanit’s 7.7%.
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Which is more popular in search, Nanit or Owlet?
Compare the baby monitor brands New Zealand parents use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Owlet, Nanit. The figures are in the table below the chart.
View monthly share of search table
| Month | Owlet | VTech Baby | Nanit | Oricom | Motorola Nursery |
|---|---|---|---|---|---|
| Oct 2025 | 52.1% | 39.6% | 6% | 2.2% | 0% |
| Nov 2025 | 46.4% | 43.7% | 6.1% | 3.8% | 0% |
| Dec 2025 | 47.3% | 43.4% | 5.6% | 3.7% | 0% |
| Jan 2026 | 48.1% | 41.9% | 6.2% | 3.8% | 0% |
| Feb 2026 | 49.9% | 39.9% | 6.9% | 3.3% | 0% |
| Mar 2026 | 56.8% | 33.8% | 6% | 3.4% | 0% |
| Apr 2026 | 53.9% | 34.8% | 6.8% | 4.6% | 0% |
| May 2026 | 50.6% | 38.9% | 5.6% | 4.9% | 0% |
| Jun 2026 | 50.9% | 36% | 7.5% | 5.6% | 0% |
| Jul 2026 | 54.5% | 32.8% | 6% | 6.4% | 0.19% |
| Aug 2026 | 56.3% | 30.3% | 7.7% | 5.7% | 0% |
| Sep 2026 | — | — | — | — | — |
How has the Nanit and Owlet comparison changed over the last 12 months?
3 findings
- Owlet was ahead of Nanit in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nanit’s estimated Share of Search among baby monitor brands in New Zealand moved from 6% to 7.7%, and its estimated monthly branded searches moved from 270 to 440.
- Across the 11 months ending August 2026, Owlet’s estimated Share of Search among baby monitor brands in New Zealand moved from 52.1% to 56.3%, and its estimated monthly branded searches moved from 2.3K to 3.2K.
How did search popularity change for New Zealand baby monitor brands in August 2026?
2 changes
In August 2026, Nanit overtook Oricom to rank 3rd among baby monitor brands in New Zealand, at 7.7%.
In August 2026, Owlet gained estimated Share of Search among baby monitor brands in New Zealand, from 54.5% to 56.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Nanit’s and Owlet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.