Brandwave

Baby monitor brands in New Zealand:Which brands are most popular in search?

In August 2026, Owlet was the most searched among baby monitor brands in New Zealand, with an estimated 3.2K branded searches and 56.3% estimated Share of Search within this set.

Share of Search, August 2026
  1. Owlet56.3%
  2. VTech Baby30.3%
  3. Nanit7.7%
  4. Oricom5.7%
  5. Motorola Nursery0%

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Share of SearchLeaderboard

Compare the baby monitor brands New Zealand parents use. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among baby monitor brands in New Zealand, by month

Share of Search by month for Owlet, VTech Baby, Nanit, Oricom. The figures are in the table below the chart.

View monthly share of search table
MonthOwletVTech BabyNanitOricomMotorola Nursery
Oct 202552.1%39.6%6%2.2%0%
Nov 202546.4%43.7%6.1%3.8%0%
Dec 202547.3%43.4%5.6%3.7%0%
Jan 202648.1%41.9%6.2%3.8%0%
Feb 202649.9%39.9%6.9%3.3%0%
Mar 202656.8%33.8%6%3.4%0%
Apr 202653.9%34.8%6.8%4.6%0%
May 202650.6%38.9%5.6%4.9%0%
Jun 202650.9%36%7.5%5.6%0%
Jul 202654.5%32.8%6%6.4%0.19%
Aug 202656.3%30.3%7.7%5.7%0%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Owlet

    56.3%

    held 1st · 3.2K estimated branded searches · +12.1% vs prior month · +1.8 points

  2. 2.VTech Baby

    30.3%

    held 2nd · 1.7K estimated branded searches · 0% vs prior month · -2.6 points

  3. 3.Nanit

    7.7%

    moved from 4th to 3rd · 440 estimated branded searches · +37.5% vs prior month · +1.6 points

  4. 4.Oricom

    5.7%

    moved from 3rd to 4th · 330 estimated branded searches · -2.9% vs prior month · -0.7 points

  5. 5.Motorola Nursery

    0%

    held 5th · 0 estimated branded searches · -100% vs prior month · -0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among baby monitor brands in New Zealand?

In August 2026, Owlet was the most searched among baby monitor brands in New Zealand, with an estimated 3.2K branded searches and 56.3% estimated Share of Search within this set. VTech Baby is in 2nd place, 26.1 percentage points behind at 30.3% Share of Search.

New Zealand baby monitor brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Owlet52.1% → 56.3%56.8%Mar 202646.4%Nov 20251st
VTech Baby39.6% → 30.3%43.7%Nov 202530.3%Aug 20262nd
Nanit6% → 7.7%7.7%Aug 20265.6%May 20263rd
Oricom2.2% → 5.7%6.4%Jul 20262.2%Oct 20254th
Motorola Nursery0%0.19%Jul 20260%Oct 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Owlet’s estimated Share of Search among baby monitor brands in New Zealand increased from 52.1% to 56.3%.
  • Across the 11 months ending August 2026, VTech Baby’s estimated Share of Search among baby monitor brands in New Zealand decreased from 39.6% to 30.3%.
  • Across the 11 months ending August 2026, Nanit’s estimated Share of Search among baby monitor brands in New Zealand increased from 6% to 7.7%.
  • Across the 11 months ending August 2026, Oricom’s estimated Share of Search among baby monitor brands in New Zealand increased from 2.2% to 5.7%.
  • Across the 11 months ending August 2026, Owlet’s estimated Share of Search among baby monitor brands in New Zealand peaked at 56.8% in March 2026 and was lowest at 46.4% in November 2025.
  • Across the 11 months ending August 2026, VTech Baby’s estimated Share of Search among baby monitor brands in New Zealand peaked at 43.7% in November 2025 and was lowest at 30.3% in August 2026.
  • Across the 11 months ending August 2026, Nanit’s estimated Share of Search among baby monitor brands in New Zealand peaked at 7.7% in August 2026 and was lowest at 5.6% in May 2026.
  • Across the 11 months ending August 2026, Oricom’s estimated Share of Search among baby monitor brands in New Zealand peaked at 6.4% in July 2026 and was lowest at 2.2% in October 2025.
  • Across the 11 months ending August 2026, Motorola Nursery held steady: its estimated Share of Search among baby monitor brands in New Zealand moved less than 0.5 percentage points.

How did search popularity change for New Zealand baby monitor brands in August 2026?

  1. In August 2026, Nanit overtook Oricom to rank 3rd among baby monitor brands in New Zealand, at 7.7%.

  2. In August 2026, Owlet gained estimated Share of Search among baby monitor brands in New Zealand, from 54.5% to 56.3%.

  3. In August 2026, VTech Baby lost estimated Share of Search among baby monitor brands in New Zealand, from 32.8% to 30.3%.

  4. In August 2026, Oricom lost estimated Share of Search among baby monitor brands in New Zealand, from 6.4% to 5.7%.

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