Brandwave

How popular isNanit?

In September 2026, people searched for Nanit by name about 340 times in New Zealand, a 30.8% increase from the previous year. These searches made up 5.5% of all New Zealand baby monitor brand searches, placing Nanit fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about baby monitor brands, Nanit appeared in three of the five answers and was the second most recommended of the six.

Search and AI answers in September 2026

Nanit is the fourth most searched of 6 competitors and the second most recommended in AI answers.

  1. OwletShare of searches 46.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. VTech BabyShare of searches 34.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  3. Philips AventShare of searches 7.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. NanitShare of searches 5.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. OricomShare of searches 5.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

+1 more

Nanit website (opens in a new tab)

Follow Nanit and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top baby monitor brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nanit was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Nanit is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. VTech Baby1st
  2. Nanit2nd
  3. Oricom3rd
  4. Owlet4th
  5. Philips Avent5th
  6. Motorola Nursery–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Oricom4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • VTech Baby3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nanit3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Owlet2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Philips Avent2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Motorola Nursery0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about baby monitor brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which baby monitor brands compete with Nanit?

Nanit against baby monitor brands in New Zealand, by month

Share of searches by month for Owlet, VTech Baby, Philips Avent, Nanit, Oricom. The figures are in the table below the chart.

View monthly share of searches table
MonthOwletVTech BabyPhilips AventNanitOricomMotorola Nursery
Oct 202545.3%38.4%8.2%5.6%2.2%0.22%
Nov 202540.7%42.5%7.8%5.3%3.7%0%
Dec 202540.6%40.6%10.3%5%3.4%0%
Jan 202642%39.9%8.9%5.7%3.6%0%
Feb 202642%37.6%11%6.3%3.1%0%
Mar 202649.6%32.4%9.5%5.3%3.3%0%
Apr 202646.2%32.6%10.9%5.9%4.3%0.23%
May 202644.2%36.6%9.3%5.1%4.6%0.21%
Jun 202644.2%33.9%10.1%6.4%5.3%0.19%
Jul 202647.8%31%9.4%5.5%6.1%0.18%
Aug 202650.2%28.4%9.2%6.7%5.4%0.16%
Sep 202646.8%34.8%7.4%5.5%5.3%0.16%

  1. 1.Owlet

    46.8%

    Held 1st. 2.9K estimated branded searches, -5.5% vs prior month. Share -3.4 points.

  2. 2.VTech Baby

    34.8%

    Held 2nd. 2.2K estimated branded searches, +24.1% vs prior month. Share +6.4 points.

  3. 3.Philips Avent

    7.4%

    Held 3rd. 460 estimated branded searches, -17.9% vs prior month. Share -1.7 points.

  4. 4.Nanit

    5.5%

    Held 4th. 340 estimated branded searches, -17.1% vs prior month. Share -1.2 points.

  5. 5.Oricom

    5.3%

    Held 5th. 330 estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Motorola Nursery

    0.16%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Nanit and its closest rivals

Every comparison with Nanit

4 comparisons

How has branded search demand for Nanit changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Nanit in New Zealand rose from 260 to 340.
  • Across the 12 months ending September 2026, Nanit’s share of searches among baby monitor brands in New Zealand peaked at 6.7% in August 2026 and was lowest at 5% in December 2025.

How did search popularity change for New Zealand baby monitor brands in September 2026?

5 changes

  1. In September 2026, VTech Baby gained share of searches among baby monitor brands in New Zealand, from 28.4% to 34.8%.

  2. In September 2026, Owlet lost share of searches among baby monitor brands in New Zealand, from 50.2% to 46.8%.

  3. In September 2026, Philips Avent lost share of searches among baby monitor brands in New Zealand, from 9.2% to 7.4%.

  4. In September 2026, Nanit lost share of searches among baby monitor brands in New Zealand, from 6.7% to 5.5%.

  5. Estimated monthly branded searches for Oricom in New Zealand rose 230% over 12 measured months, from 100 to 330 in September 2026.

How are Nanit’s branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Nanit’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • nanit
  • nanit baby monitor
  • nanit monitor
  • nanit pro

Do you work for Nanit? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Nanit your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free