Brandwave

Nanit vs Philips Avent:Which is more popular?

In September 2026, Philips Avent had more branded searches than Nanit among baby monitor brands in New Zealand. Philips Avent had about 460 branded searches, while Nanit had 340. Philips Avent made up 7.4% of all baby monitor brand searches we track, and Nanit accounted for 5.5%. When we asked ChatGPT and Google AI Overviews about baby monitor brands, Nanit appeared in three of the five answers and Philips Avent in two. Nanit was mentioned before Philips Avent in three out of four answers.

Among baby monitor brands in New Zealand in September 2026

Who do people search for more?

Philips Avent, about 35% more searches than Nanit

Philips Avent 460 searchesNanit 340 searches

Who does AI mention more?

Nanit, mentioned in 3 of 5 answers, Philips Avent in 2

Nanit in 3 of 5Philips Avent in 2 of 5

Who does AI recommend more?

Nanit, named ahead of Philips Avent in 3 of 4 answers

Nanit first in 3Philips Avent first in 1

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Top baby monitor brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nanit was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Philips Avent was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Nanit was listed before Philips Avent in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. VTech Baby1st
  2. Nanit2nd
  3. Oricom3rd
  4. Owlet4th
  5. Philips Avent5th
  6. Motorola Nursery–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Oricom4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • VTech Baby3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nanit3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Owlet2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Philips Avent2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Motorola Nursery0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about baby monitor brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Nanit or Philips Avent more popular in search?

This chart shows how often people search Google for Nanit and Philips Avent by name. Each line represents a brand's share of searches for all six baby monitor brands we track, month by month, from searches in New Zealand.

Nanit and Philips Avent among baby monitor brands in New Zealand, by month

Share of searches by month for Philips Avent, Nanit. The figures are in the table below the chart.

View monthly share of searches table
MonthOwletVTech BabyPhilips AventNanitOricomMotorola Nursery
Oct 202545.3%38.4%8.2%5.6%2.2%0.22%
Nov 202540.7%42.5%7.8%5.3%3.7%0%
Dec 202540.6%40.6%10.3%5%3.4%0%
Jan 202642%39.9%8.9%5.7%3.6%0%
Feb 202642%37.6%11%6.3%3.1%0%
Mar 202649.6%32.4%9.5%5.3%3.3%0%
Apr 202646.2%32.6%10.9%5.9%4.3%0.23%
May 202644.2%36.6%9.3%5.1%4.6%0.21%
Jun 202644.2%33.9%10.1%6.4%5.3%0.19%
Jul 202647.8%31%9.4%5.5%6.1%0.18%
Aug 202650.2%28.4%9.2%6.7%5.4%0.16%
Sep 202646.8%34.8%7.4%5.5%5.3%0.16%

How has the Nanit and Philips Avent comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand baby monitor brands in September 2026?

2 changes
  1. In September 2026, Philips Avent lost share of searches among baby monitor brands in New Zealand, from 9.2% to 7.4%.

  2. In September 2026, Nanit lost share of searches among baby monitor brands in New Zealand, from 6.7% to 5.5%.

How are branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Nanit’s and Philips Avent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Nanit

4 branded search terms

  • nanit
  • nanit baby monitor
  • nanit monitor
  • nanit pro

Philips Avent

4 branded search terms

  • philips avent
  • philips avent soothie
  • philips avent termometer
  • philipsavent

How the Brand Demand Index is measured

Other head-to-heads among baby monitor brands

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