Brandwave

Owlet vs VTech Baby:Which is more popular?

In September 2026, Owlet had more branded searches than VTech Baby among baby monitor brands in New Zealand. Owlet had about 2,900 branded searches, while VTech Baby had 2,160. Owlet made up 46.8% of all baby monitor brand searches we track, and VTech Baby accounted for 34.8%. When we asked ChatGPT and Google AI Overviews about baby monitor brands, VTech Baby appeared in three of the five answers and Owlet in two. VTech Baby was mentioned before Owlet in three out of four answers.

Among baby monitor brands in New Zealand in September 2026

Who do people search for more?

Owlet, about 34% more searches than VTech Baby

Owlet 2.9K searchesVTech Baby 2.2K searches

Who does AI mention more?

VTech Baby, mentioned in 3 of 5 answers, Owlet in 2

VTech Baby in 3 of 5Owlet in 2 of 5

Who does AI recommend more?

VTech Baby, named ahead of Owlet in 3 of 4 answers

VTech Baby first in 3Owlet first in 1

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Top baby monitor brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, VTech Baby was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Owlet was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. VTech Baby was listed before Owlet in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. VTech Baby1st
  2. Nanit2nd
  3. Oricom3rd
  4. Owlet4th
  5. Philips Avent5th
  6. Motorola Nursery–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Oricom4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • VTech Baby3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nanit3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Owlet2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Philips Avent2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Motorola Nursery0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about baby monitor brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Owlet or VTech Baby more popular in search?

This chart shows how often people search Google for Owlet and VTech Baby by name. Each line represents a brand's share of searches for all six baby monitor brands we track, month by month, from searches in New Zealand.

Owlet and VTech Baby among baby monitor brands in New Zealand, by month

Share of searches by month for Owlet, VTech Baby. The figures are in the table below the chart.

View monthly share of searches table
MonthOwletVTech BabyPhilips AventNanitOricomMotorola Nursery
Oct 202545.3%38.4%8.2%5.6%2.2%0.22%
Nov 202540.7%42.5%7.8%5.3%3.7%0%
Dec 202540.6%40.6%10.3%5%3.4%0%
Jan 202642%39.9%8.9%5.7%3.6%0%
Feb 202642%37.6%11%6.3%3.1%0%
Mar 202649.6%32.4%9.5%5.3%3.3%0%
Apr 202646.2%32.6%10.9%5.9%4.3%0.23%
May 202644.2%36.6%9.3%5.1%4.6%0.21%
Jun 202644.2%33.9%10.1%6.4%5.3%0.19%
Jul 202647.8%31%9.4%5.5%6.1%0.18%
Aug 202650.2%28.4%9.2%6.7%5.4%0.16%
Sep 202646.8%34.8%7.4%5.5%5.3%0.16%

How has the Owlet and VTech Baby comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: VTech Baby took it in November 2025, Owlet took it in January 2026.
  • Across the 12 months ending September 2026, Owlet’s share of searches among baby monitor brands in New Zealand moved from 45.3% to 46.8%, and its estimated monthly branded searches moved from 2.1K to 2.9K.
  • Across the 12 months ending September 2026, VTech Baby’s share of searches among baby monitor brands in New Zealand moved from 38.4% to 34.8%, and its estimated monthly branded searches moved from 1.8K to 2.2K.

How did search popularity change for New Zealand baby monitor brands in September 2026?

2 changes

  1. In September 2026, VTech Baby gained share of searches among baby monitor brands in New Zealand, from 28.4% to 34.8%.

  2. In September 2026, Owlet lost share of searches among baby monitor brands in New Zealand, from 50.2% to 46.8%.

How are branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Owlet’s and VTech Baby’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Owlet

7 branded search terms

  • owlet
  • owlet baby monitor
  • owlet c
  • owlet camera
  • owlet dream sock
  • owlet monitor
  • owlet sock

VTech Baby

3 branded search terms

  • vtech baby
  • vtech baby monitor
  • vtech monitor

How the Brand Demand Index is measured

Other head-to-heads among baby monitor brands

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