Nanit vs Owlet:Which is more popular?
In September 2026, Owlet had more branded searches than Nanit among baby monitor brands in New Zealand. Owlet had about 2,900 branded searches, while Nanit had 340. Owlet made up 46.8% of all baby monitor brand searches we track, and Nanit accounted for 5.5%. When we asked ChatGPT and Google AI Overviews about baby monitor brands, Nanit appeared in three of the five answers and Owlet in two. Nanit was mentioned before Owlet in three out of four answers.
Who do people search for more?
Owlet, about 9 searches for every 1 for Nanit
Who does AI mention more?
Nanit, mentioned in 3 of 5 answers, Owlet in 2
Who does AI recommend more?
Nanit, named ahead of Owlet in 3 of 4 answers
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Top baby monitor brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Nanit was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Owlet was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Nanit was listed before Owlet in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
VTech Baby1st- Nanit2nd
Oricom3rd- Owlet4th
Philips Avent5th
Motorola Nursery–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Oricom4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- VTech Baby3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Nanit3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Owlet2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Philips Avent2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Motorola Nursery0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about baby monitor brands
5 answers
Asked ChatGPT
“Which baby monitor brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best baby monitor brands in New Zealand?”
Asked ChatGPT
“What's the best baby monitor brand in New Zealand for a sleeping baby?”
Searched Google, AI Overview
“best baby monitor”
Searched Google, AI Overview
“baby monitor with camera”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Nanit or Owlet more popular in search?
This chart shows how often people search Google for Nanit and Owlet by name. Each line represents a brand's share of searches for all six baby monitor brands we track, month by month, from searches in New Zealand.
Share of searches by month for Owlet, Nanit. The figures are in the table below the chart.
View monthly share of searches table
| Month | Owlet | VTech Baby | Philips Avent | Nanit | Oricom | Motorola Nursery |
|---|---|---|---|---|---|---|
| Oct 2025 | 45.3% | 38.4% | 8.2% | 5.6% | 2.2% | 0.22% |
| Nov 2025 | 40.7% | 42.5% | 7.8% | 5.3% | 3.7% | 0% |
| Dec 2025 | 40.6% | 40.6% | 10.3% | 5% | 3.4% | 0% |
| Jan 2026 | 42% | 39.9% | 8.9% | 5.7% | 3.6% | 0% |
| Feb 2026 | 42% | 37.6% | 11% | 6.3% | 3.1% | 0% |
| Mar 2026 | 49.6% | 32.4% | 9.5% | 5.3% | 3.3% | 0% |
| Apr 2026 | 46.2% | 32.6% | 10.9% | 5.9% | 4.3% | 0.23% |
| May 2026 | 44.2% | 36.6% | 9.3% | 5.1% | 4.6% | 0.21% |
| Jun 2026 | 44.2% | 33.9% | 10.1% | 6.4% | 5.3% | 0.19% |
| Jul 2026 | 47.8% | 31% | 9.4% | 5.5% | 6.1% | 0.18% |
| Aug 2026 | 50.2% | 28.4% | 9.2% | 6.7% | 5.4% | 0.16% |
| Sep 2026 | 46.8% | 34.8% | 7.4% | 5.5% | 5.3% | 0.16% |
How has the Nanit and Owlet comparison changed over the last 12 months?
3 findings
- Owlet was ahead of Nanit in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Nanit’s share of searches among baby monitor brands in New Zealand moved from 5.6% to 5.5%, and its estimated monthly branded searches moved from 260 to 340.
- Across the 12 months ending September 2026, Owlet’s share of searches among baby monitor brands in New Zealand moved from 45.3% to 46.8%, and its estimated monthly branded searches moved from 2.1K to 2.9K.
How did search popularity change for New Zealand baby monitor brands in September 2026?
2 changes
In September 2026, Owlet lost share of searches among baby monitor brands in New Zealand, from 50.2% to 46.8%.
In September 2026, Nanit lost share of searches among baby monitor brands in New Zealand, from 6.7% to 5.5%.
How are branded searches counted?
11 search terms
Brandwave collects information about searches that people make online using Nanit’s and Owlet’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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