Brandwave

Nanit vs VTech Baby:Which is more popular?

In September 2026, VTech Baby had more branded searches than Nanit among baby monitor brands in New Zealand. VTech Baby had about 2,160 branded searches, while Nanit had 340. VTech Baby made up 34.8% of all baby monitor brand searches we track, and Nanit accounted for 5.5%. When we asked ChatGPT and Google AI Overviews about baby monitor brands, Nanit and VTech Baby each appeared in three of the five answers. VTech Baby was mentioned before Nanit in three out of four answers.

Among baby monitor brands in New Zealand in September 2026

Who do people search for more?

VTech Baby, about 6 searches for every 1 for Nanit

VTech Baby 2.2K searchesNanit 340 searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Nanit in 3 of 5VTech Baby in 3 of 5

Who does AI recommend more?

VTech Baby, named ahead of Nanit in 3 of 4 answers

VTech Baby first in 3Nanit first in 1

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Top baby monitor brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nanit was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. VTech Baby was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. VTech Baby was listed before Nanit in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. VTech Baby1st
  2. Nanit2nd
  3. Oricom3rd
  4. Owlet4th
  5. Philips Avent5th
  6. Motorola Nursery–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Oricom4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • VTech Baby3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nanit3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Owlet2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Philips Avent2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Motorola Nursery0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about baby monitor brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Nanit or VTech Baby more popular in search?

This chart shows how often people search Google for Nanit and VTech Baby by name. Each line represents a brand's share of searches for all six baby monitor brands we track, month by month, from searches in New Zealand.

Nanit and VTech Baby among baby monitor brands in New Zealand, by month

Share of searches by month for VTech Baby, Nanit. The figures are in the table below the chart.

View monthly share of searches table
MonthOwletVTech BabyPhilips AventNanitOricomMotorola Nursery
Oct 202545.3%38.4%8.2%5.6%2.2%0.22%
Nov 202540.7%42.5%7.8%5.3%3.7%0%
Dec 202540.6%40.6%10.3%5%3.4%0%
Jan 202642%39.9%8.9%5.7%3.6%0%
Feb 202642%37.6%11%6.3%3.1%0%
Mar 202649.6%32.4%9.5%5.3%3.3%0%
Apr 202646.2%32.6%10.9%5.9%4.3%0.23%
May 202644.2%36.6%9.3%5.1%4.6%0.21%
Jun 202644.2%33.9%10.1%6.4%5.3%0.19%
Jul 202647.8%31%9.4%5.5%6.1%0.18%
Aug 202650.2%28.4%9.2%6.7%5.4%0.16%
Sep 202646.8%34.8%7.4%5.5%5.3%0.16%

How has the Nanit and VTech Baby comparison changed over the last 12 months?

3 findings
  • VTech Baby was ahead of Nanit in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Nanit’s share of searches among baby monitor brands in New Zealand moved from 5.6% to 5.5%, and its estimated monthly branded searches moved from 260 to 340.
  • Across the 12 months ending September 2026, VTech Baby’s share of searches among baby monitor brands in New Zealand moved from 38.4% to 34.8%, and its estimated monthly branded searches moved from 1.8K to 2.2K.

How did search popularity change for New Zealand baby monitor brands in September 2026?

2 changes

  1. In September 2026, VTech Baby gained share of searches among baby monitor brands in New Zealand, from 28.4% to 34.8%.

  2. In September 2026, Nanit lost share of searches among baby monitor brands in New Zealand, from 6.7% to 5.5%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Nanit’s and VTech Baby’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Nanit

4 branded search terms

  • nanit
  • nanit baby monitor
  • nanit monitor
  • nanit pro

VTech Baby

3 branded search terms

  • vtech baby
  • vtech baby monitor
  • vtech monitor

How the Brand Demand Index is measured

Other head-to-heads among baby monitor brands

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