Brandwave

How popular isPhilips Avent?

In September 2026, people searched for Philips Avent by name about 1,960 times in New Zealand, a 42% increase from the previous year. These searches made up 7.4% of all New Zealand baby monitor brand searches, placing Philips Avent third out of six brands. When we asked both ChatGPT and Google AI Overviews about baby monitor brands, Philips Avent appeared in two of the five answers and was the fifth most recommended of the six.

Search and AI answers in September 2026

Philips Avent is the third most searched of 6 competitors and the fifth most recommended in AI answers.

  1. OwletShare of searches 46.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  2. VTech BabyShare of searches 34.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  3. Philips AventShare of searches 7.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. NanitShare of searches 5.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. OricomShare of searches 5.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd

+1 more

Philips Avent website (opens in a new tab)

Follow Philips Avent and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top baby monitor brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Philips Avent was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Philips Avent is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. VTech Baby1st
  2. Nanit2nd
  3. Oricom3rd
  4. Owlet4th
  5. Philips Avent5th
  6. Motorola Nursery–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Oricom4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • VTech Baby3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nanit3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Owlet2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Philips Avent2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Motorola Nursery0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about baby monitor brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Which baby monitor brands compete with Philips Avent?

Philips Avent against baby monitor brands in New Zealand, by month

Share of searches by month for Owlet, VTech Baby, Philips Avent, Nanit, Oricom. The figures are in the table below the chart.

View monthly share of searches table
MonthOwletVTech BabyPhilips AventNanitOricomMotorola Nursery
Oct 202545.3%38.4%8.2%5.6%2.2%0.22%
Nov 202540.7%42.5%7.8%5.3%3.7%0%
Dec 202540.6%40.6%10.3%5%3.4%0%
Jan 202642%39.9%8.9%5.7%3.6%0%
Feb 202642%37.6%11%6.3%3.1%0%
Mar 202649.6%32.4%9.5%5.3%3.3%0%
Apr 202646.2%32.6%10.9%5.9%4.3%0.23%
May 202644.2%36.6%9.3%5.1%4.6%0.21%
Jun 202644.2%33.9%10.1%6.4%5.3%0.19%
Jul 202647.8%31%9.4%5.5%6.1%0.18%
Aug 202650.2%28.4%9.2%6.7%5.4%0.16%
Sep 202646.8%34.8%7.4%5.5%5.3%0.16%

  1. 1.Owlet

    46.8%

    Held 1st. 2.9K estimated branded searches, -5.5% vs prior month. Share -3.4 points.

  2. 2.VTech Baby

    34.8%

    Held 2nd. 2.2K estimated branded searches, +24.1% vs prior month. Share +6.4 points.

  3. 3.Philips Avent

    7.4%

    Held 3rd. 460 estimated branded searches, -17.9% vs prior month. Share -1.7 points.

  4. 4.Nanit

    5.5%

    Held 4th. 340 estimated branded searches, -17.1% vs prior month. Share -1.2 points.

  5. 5.Oricom

    5.3%

    Held 5th. 330 estimated branded searches, 0% vs prior month. Share -0.1 points.

  6. 6.Motorola Nursery

    0.16%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Philips Avent and its closest rivals

Every comparison with Philips Avent

15 comparisons

How has branded search demand for Philips Avent changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Philips Avent in New Zealand rose from 1.4K to 2K.
  • Across the 12 months ending September 2026, Philips Avent’s share of searches among baby monitor brands in New Zealand decreased from 8.2% to 7.4%.
  • Across the 12 months ending September 2026, Philips Avent’s share of searches among baby monitor brands in New Zealand peaked at 11% in February 2026 and was lowest at 7.4% in September 2026.

How did search popularity change for New Zealand baby monitor brands in September 2026?

5 changes

  1. In September 2026, VTech Baby gained share of searches among baby monitor brands in New Zealand, from 28.4% to 34.8%.

  2. In September 2026, Owlet lost share of searches among baby monitor brands in New Zealand, from 50.2% to 46.8%.

  3. In September 2026, Philips Avent lost share of searches among baby monitor brands in New Zealand, from 9.2% to 7.4%.

  4. In September 2026, Nanit lost share of searches among baby monitor brands in New Zealand, from 6.7% to 5.5%.

  5. Estimated monthly branded searches for Oricom in New Zealand rose 230% over 12 measured months, from 100 to 330 in September 2026.

How are Philips Avent’s branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Philips Avent’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • avent bottles
  • philips avent
  • philips avent dummy
  • philips avent soothie
  • philips avent teats
  • philips avent termometer
  • philipsavent

How the Brand Demand Index is measured

Who owns Philips Avent?

Philips Avent is owned by Philips. Brandwave also tracks Philips Sonicare, Philips, Philips Lumea and Philips Respironics, owned by the same company, in New Zealand.

Do you work for Philips Avent? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Philips Avent compete?

Philips Avent is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Baby bottle brands3rd of 612.2%Show ranking
Baby dummy brands5th of 75.6%Show ranking
Breast pads brands4th of 46.4%Show ranking
Baby bottle warmer brands5th of 56.8%Show ranking
Baby steriliser brands5th of 56.8%Show ranking
Baby monitor brands3rd of 67.4%Shown above
Breast pump brands4th of 79.8%Show ranking
Milk warmer brands3rd of 311.4%Show ranking
Creator with pink hair and a pink jacket

Is Philips Avent your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free