Milk warmer brands in New Zealand:Which are most popular?
In September 2026, Tommee Tippee was the most searched milk warmer brand in New Zealand, accounting for 45.3% of all searches among the three brands we track. When we checked with ChatGPT and Google AI Overviews, Tommee Tippee and Philips Avent were mentioned most often, in three of the five answers. Philips Avent was recommended most often, coming first in both responses that gave a list.
Tommee TippeeShare of searches 45.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
MedelaShare of searches 43.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
Philips AventShare of searches 11.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
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Top milk warmer brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Tommee Tippee and Philips Avent were mentioned most often, in three of the five answers. Philips Avent was recommended most often, coming first in both answers that gave a list. Tommee Tippee was second.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tommee Tippee3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Philips Avent3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Medela1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about milk warmer brands
5 answers
Asked ChatGPT
“Which milk warmer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best milk warmer brands in New Zealand?”
Asked ChatGPT
“What's the best milk warmer brand in New Zealand for a newborn baby?”
Searched Google, AI Overview
“portable bottle warmer”
Searched Google, AI Overview
“best milk warmer”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which milk warmer brands do people search for most?
This chart shows how often people search Google for each milk warmer brand by name. Each line represents a brand's share of searches for all three milk warmer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Tommee Tippee, Medela, Philips Avent. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tommee Tippee | Medela | Philips Avent |
|---|---|---|---|
| Oct 2025 | 40.2% | 49.9% | 10% |
| Nov 2025 | 37.9% | 50.2% | 12% |
| Dec 2025 | 38.6% | 46.7% | 14.7% |
| Jan 2026 | 42.2% | 45.1% | 12.7% |
| Feb 2026 | 31.8% | 56.9% | 11.3% |
| Mar 2026 | 41.3% | 47.2% | 11.5% |
| Apr 2026 | 36% | 49.7% | 14.3% |
| May 2026 | 40.6% | 48.4% | 11.1% |
| Jun 2026 | 39.4% | 47.6% | 13% |
| Jul 2026 | 39.7% | 48.9% | 11.3% |
| Aug 2026 | 42.4% | 44.9% | 12.8% |
| Sep 2026 | 45.3% | 43.3% | 11.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 45.3% | 1.8K | -1.6% | +2.9 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 43.3% | 1.8K | -11.2% | -1.6 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 11.4% | 460 | -17.9% | -1.4 points |
45.3%
Moved from 2nd to 1st. 1.8K estimated branded searches, -1.6% vs prior month. Share +2.9 points.
2.
Medela43.3%
Moved from 1st to 2nd. 1.8K estimated branded searches, -11.2% vs prior month. Share -1.6 points.
11.4%
Held 3rd. 460 estimated branded searches, -17.9% vs prior month. Share -1.4 points.
Which brand is most popular in search among milk warmer brands in New Zealand?
3 brands
In September 2026, Tommee Tippee was the most searched among milk warmer brands in New Zealand, with an estimated 1.8K branded searches, 45.3% of all searches for the three we track. Medela is in 2nd place, 2 percentage points behind at 43.3%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Tommee Tippee | 40.2% → 45.3% | 45.3%Sep 2026 | 31.8%Feb 2026 | 2nd → 1st |
| Medela | 49.9% → 43.3% | 56.9%Feb 2026 | 43.3%Sep 2026 | 1st → 2nd |
| Philips Avent | 10% → 11.4% | 14.7%Dec 2025 | 10%Oct 2025 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Tommee Tippee’s share of searches among milk warmer brands in New Zealand increased from 40.2% to 45.3%.
- Across the 12 months ending September 2026, Medela’s share of searches among milk warmer brands in New Zealand decreased from 49.9% to 43.3%.
- Across the 12 months ending September 2026, Philips Avent’s share of searches among milk warmer brands in New Zealand increased from 10% to 11.4%.
- Across the 12 months ending September 2026, Tommee Tippee’s share of searches among milk warmer brands in New Zealand peaked at 45.3% in September 2026 and was lowest at 31.8% in February 2026.
- Across the 12 months ending September 2026, Medela’s share of searches among milk warmer brands in New Zealand peaked at 56.9% in February 2026 and was lowest at 43.3% in September 2026.
- Across the 12 months ending September 2026, Philips Avent’s share of searches among milk warmer brands in New Zealand peaked at 14.7% in December 2025 and was lowest at 10% in October 2025.
- Across the 12 months ending September 2026, Tommee Tippee rose from 2nd to 1st among milk warmer brands in New Zealand.
- Across the 12 months ending September 2026, Medela fell from 1st to 2nd among milk warmer brands in New Zealand.
How did search popularity change for New Zealand milk warmer brands in September 2026?
3 changes
In September 2026, Tommee Tippee overtook Medela to become the leader among milk warmer brands in New Zealand, with 45.3% of the searches.
In September 2026, Medela lost share of searches among milk warmer brands in New Zealand, from 44.9% to 43.3%.
In September 2026, Philips Avent lost share of searches among milk warmer brands in New Zealand, from 12.8% to 11.4%.
Compare popularity between leading brands
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