Medela vs Tommee Tippee:Which is more popular?
In September 2026, Tommee Tippee had more branded searches than Medela among baby bottle brands in New Zealand. Tommee Tippee had about 6,430 branded searches, while Medela had 1,750. Tommee Tippee made up 40% of all baby bottle brand searches we track, and Medela accounted for 10.9%. When we asked ChatGPT and Google AI Overviews about baby bottle brands, Tommee Tippee appeared in four of the five answers and Medela in none.
Who do people search for more?
Tommee Tippee, about 4 searches for every 1 for Medela
Who does AI mention more?
Tommee Tippee, mentioned in 4 of 5 answers, Medela in 0
Who does AI recommend more?
Tommee Tippee, the only one of the two named
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Top baby bottle brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tommee Tippee was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Medela did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Philips Avent1st
Pigeon2nd
Tommee Tippee3rd
Dr. Brown's4th
Medela–
MAM–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Pigeon5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Philips Avent5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Dr. Brown's5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Tommee Tippee4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Medela0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
MAM0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about baby bottle brands
5 answers
Asked ChatGPT
“Which baby bottle brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best baby bottle brands in New Zealand?”
Asked ChatGPT
“What's the best baby bottle brand in New Zealand for newborn feeding?”
Searched Google, AI Overview
“best baby bottles”
Searched Google, AI Overview
“anti colic bottles nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Medela or Tommee Tippee more popular in search?
This chart shows how often people search Google for Medela and Tommee Tippee by name. Each line represents a brand's share of searches for all six baby bottle brands we track, month by month, from searches in New Zealand.
Share of searches by month for Tommee Tippee, Medela. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tommee Tippee | Pigeon | Philips Avent | Dr. Brown's | Medela | MAM |
|---|---|---|---|---|---|---|
| Oct 2025 | 38.6% | 20.1% | 11.4% | 11.9% | 15.8% | 2.3% |
| Nov 2025 | 37.1% | 22% | 12.1% | 12.7% | 14.1% | 2% |
| Dec 2025 | 38.5% | 19% | 14.1% | 13% | 13.5% | 2% |
| Jan 2026 | 39.9% | 21.6% | 12.5% | 10.9% | 12.8% | 2.4% |
| Feb 2026 | 35.3% | 20.7% | 12% | 11.9% | 17.3% | 2.7% |
| Mar 2026 | 37.4% | 23.4% | 12.2% | 11.7% | 13.7% | 1.7% |
| Apr 2026 | 36.3% | 24.5% | 12.3% | 11.7% | 13.3% | 2% |
| May 2026 | 38.4% | 23% | 11.8% | 10.8% | 14% | 2% |
| Jun 2026 | 36.5% | 26.7% | 11% | 10.5% | 13.3% | 2% |
| Jul 2026 | 37.8% | 25.7% | 10.4% | 10.6% | 13.9% | 1.6% |
| Aug 2026 | 39% | 24.8% | 10.8% | 11.2% | 12.1% | 2.1% |
| Sep 2026 | 40% | 23.7% | 12.2% | 11.6% | 10.9% | 1.6% |
How has the Medela and Tommee Tippee comparison changed over the last 12 months?
3 findings
- Tommee Tippee was ahead of Medela in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Medela’s share of searches among baby bottle brands in New Zealand moved from 15.8% to 10.9%, and its estimated monthly branded searches moved from 1.9K to 1.8K.
- Across the 12 months ending September 2026, Tommee Tippee’s share of searches among baby bottle brands in New Zealand moved from 38.6% to 40%, and its estimated monthly branded searches moved from 4.7K to 6.4K.
How did search popularity change for New Zealand baby bottle brands in September 2026?
3 changes

In September 2026, Philips Avent overtook Medela and Dr. Brown's to rank 3rd among baby bottle brands in New Zealand, with 12.2% of the searches.

In September 2026, Tommee Tippee gained share of searches among baby bottle brands in New Zealand, from 39% to 40%.

In September 2026, Medela lost share of searches among baby bottle brands in New Zealand, from 12.1% to 10.9%.
How are branded searches counted?
19 search terms
Brandwave collects information about searches that people make online using Medela’s and Tommee Tippee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Medela
8 branded search terms
- medela
- medela bottles
- medela cream nipple
- medela nipple shield
- medela swing
- medela swing maxi
- medela symphony
- renting medela symphony
Tommee Tippee
11 branded search terms
- tommee tippee
- tommee tippee bottles
- tommee tippee dummy
- tommee tippee pacifier
- tommee tippee soother
- tommee tippee steriliser
- tommee tippee teats
- tommeetippee
- tommeetippee bottles
- tommeetippee dummy
- tommeetippee teats
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