How popular isMedela?
In September 2026, people searched for Medela by name about 1,750 times in New Zealand, an 8.4% decrease from the previous year. These searches made up 43.3% of all New Zealand milk warmer brand searches, placing Medela second out of three brands. When we asked both ChatGPT and Google AI Overviews about milk warmer brands, Medela appeared in one of the five answers.
Medela is the second most searched of 3 competitors and not listed in any AI answer.
Tommee TippeeShare of searches 45.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
MedelaShare of searches 43.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
Philips AventShare of searches 11.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
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Top milk warmer brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Medela was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Tommee Tippee3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Philips Avent3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Medela1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
See every answer about milk warmer brands
5 answers
Asked ChatGPT
“Which milk warmer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best milk warmer brands in New Zealand?”
Asked ChatGPT
“What's the best milk warmer brand in New Zealand for a newborn baby?”
Searched Google, AI Overview
“portable bottle warmer”
Searched Google, AI Overview
“best milk warmer”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which milk warmer brands compete with Medela?
Share of searches by month for Tommee Tippee, Medela, Philips Avent. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tommee Tippee | Medela | Philips Avent |
|---|---|---|---|
| Oct 2025 | 40.2% | 49.9% | 10% |
| Nov 2025 | 37.9% | 50.2% | 12% |
| Dec 2025 | 38.6% | 46.7% | 14.7% |
| Jan 2026 | 42.2% | 45.1% | 12.7% |
| Feb 2026 | 31.8% | 56.9% | 11.3% |
| Mar 2026 | 41.3% | 47.2% | 11.5% |
| Apr 2026 | 36% | 49.7% | 14.3% |
| May 2026 | 40.6% | 48.4% | 11.1% |
| Jun 2026 | 39.4% | 47.6% | 13% |
| Jul 2026 | 39.7% | 48.9% | 11.3% |
| Aug 2026 | 42.4% | 44.9% | 12.8% |
| Sep 2026 | 45.3% | 43.3% | 11.4% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 45.3% | 1.8K | -1.6% | +2.9 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 43.3% | 1.8K | -11.2% | -1.6 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 11.4% | 460 | -17.9% | -1.4 points |
45.3%
Moved from 2nd to 1st. 1.8K estimated branded searches, -1.6% vs prior month. Share +2.9 points.
2.
Medela43.3%
Moved from 1st to 2nd. 1.8K estimated branded searches, -11.2% vs prior month. Share -1.6 points.
11.4%
Held 3rd. 460 estimated branded searches, -17.9% vs prior month. Share -1.4 points.
Compare popularity between Medela and its closest rivals
Every comparison with Medela
8 comparisons
How has branded search demand for Medela changed in New Zealand over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Medela in New Zealand fell from 1.9K to 1.8K.
- Across the 12 months ending September 2026, Medela’s share of searches among milk warmer brands in New Zealand decreased from 49.9% to 43.3%.
- Across the 12 months ending September 2026, Medela’s share of searches among milk warmer brands in New Zealand peaked at 56.9% in February 2026 and was lowest at 43.3% in September 2026.
- Across the 12 months ending September 2026, Medela fell from 1st to 2nd among milk warmer brands in New Zealand.
How did search popularity change for New Zealand milk warmer brands in September 2026?
3 changes
In September 2026, Tommee Tippee overtook Medela to become the leader among milk warmer brands in New Zealand, with 45.3% of the searches.
In September 2026, Medela lost share of searches among milk warmer brands in New Zealand, from 44.9% to 43.3%.
In September 2026, Philips Avent lost share of searches among milk warmer brands in New Zealand, from 12.8% to 11.4%.
How are Medela’s branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Medela’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- medela
- medela bottles
- medela breastfeeding
- medela cream nipple
- medela nipple shield
- medela swing
- medela swing maxi
- medela symphony
- renting medela symphony
Do you work for Medela? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Medela compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Baby bottle brands | 5th of 6 | 10.9% | Show ranking |
| Breast pads brands | 3rd of 4 | 24.4% | Show ranking |
| Breast pump brands | 2nd of 7 | 31.8% | Show ranking |
| Milk warmer brands | 2nd of 3 | 43.3% | Shown above |
Is Medela your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.