Brandwave

Medela vs Philips Avent:Which is more popular?

In September 2026, Medela had more branded searches than Philips Avent among milk warmer brands in New Zealand. Medela had about 1,750 branded searches, while Philips Avent had 460. Medela made up 43.3% of all milk warmer brand searches we track, and Philips Avent accounted for 11.4%. When we asked ChatGPT and Google AI Overviews about milk warmer brands, Philips Avent appeared in three of the five answers and Medela in one. Philips Avent was mentioned before Medela in every answer.

Among milk warmer brands in New Zealand in September 2026

Who do people search for more?

Medela, about 4 searches for every 1 for Philips Avent

Medela 1.8K searchesPhilips Avent 460 searches

Who does AI mention more?

Philips Avent, mentioned in 3 of 5 answers, Medela in 1

Philips Avent in 3 of 5Medela in 1 of 5

Who does AI recommend more?

Philips Avent, named ahead of Medela in every answer

Philips Avent first in 2Medela never first

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Top milk warmer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Philips Avent was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Medela was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Philips Avent was listed before Medela in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Philips Avent1st
  2. Tommee Tippee2nd
  3. Medela–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tommee Tippee3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Philips Avent3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Medela1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about milk warmer brands

5 answers

  • Asked ChatGPT

    “Which milk warmer brand should I buy in New Zealand?”

    1. 1Philips Avent
    2. 2Tommee Tippee

  • Asked ChatGPT

    “What are the best milk warmer brands in New Zealand?”

    1. Asked ChatGPT

      “What's the best milk warmer brand in New Zealand for a newborn baby?”

      1. 1Philips Avent
      2. 2Tommee Tippee

    2. Searched Google, AI Overview

      “portable bottle warmer”

      1. Searched Google, AI Overview

        “best milk warmer”

        1. 1Philips Avent
        2. 2Medela
        3. 3Tommee Tippee

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

      Is Medela or Philips Avent more popular in search?

      This chart shows how often people search Google for Medela and Philips Avent by name. Each line represents a brand's share of searches for all three milk warmer brands we track, month by month, from searches in New Zealand.

      Medela and Philips Avent among milk warmer brands in New Zealand, by month

      Share of searches by month for Medela, Philips Avent. The figures are in the table below the chart.

      View monthly share of searches table
      MonthTommee TippeeMedelaPhilips Avent
      Oct 202540.2%49.9%10%
      Nov 202537.9%50.2%12%
      Dec 202538.6%46.7%14.7%
      Jan 202642.2%45.1%12.7%
      Feb 202631.8%56.9%11.3%
      Mar 202641.3%47.2%11.5%
      Apr 202636%49.7%14.3%
      May 202640.6%48.4%11.1%
      Jun 202639.4%47.6%13%
      Jul 202639.7%48.9%11.3%
      Aug 202642.4%44.9%12.8%
      Sep 202645.3%43.3%11.4%

      How has the Medela and Philips Avent comparison changed over the last 12 months?

      3 findings

      How did search popularity change for New Zealand milk warmer brands in September 2026?

      3 changes

      1. In September 2026, Tommee Tippee overtook Medela to become the leader among milk warmer brands in New Zealand, with 45.3% of the searches.

      2. In September 2026, Medela lost share of searches among milk warmer brands in New Zealand, from 44.9% to 43.3%.

      3. In September 2026, Philips Avent lost share of searches among milk warmer brands in New Zealand, from 12.8% to 11.4%.

      How are branded searches counted?

      12 search terms

      Brandwave collects information about searches that people make online using Medela’s and Philips Avent’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      Medela

      8 branded search terms

      • medela
      • medela bottles
      • medela cream nipple
      • medela nipple shield
      • medela swing
      • medela swing maxi
      • medela symphony
      • renting medela symphony

      Philips Avent

      4 branded search terms

      • philips avent
      • philips avent soothie
      • philips avent termometer
      • philipsavent

      How the Brand Demand Index is measured

      Other head-to-heads among milk warmer brands

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