Brandwave

How popular isPhilips Avent?

In September 2026, people searched for Philips Avent by name about 1,960 times in New Zealand, a 42% increase from the previous year. These searches made up 11.4% of all New Zealand milk warmer brand searches, placing Philips Avent third out of three brands. When we asked both ChatGPT and Google AI Overviews about milk warmer brands, Philips Avent appeared in three of the five answers and was the most recommended of the three.

Search and AI answers in September 2026

Philips Avent is the third most searched of 3 competitors and the most recommended in AI answers.

  1. Tommee TippeeShare of searches 45.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. MedelaShare of searches 43.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  3. Philips AventShare of searches 11.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
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Top milk warmer brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Philips Avent was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Philips Avent is the most recommended of the three.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Philips Avent1st
  2. Tommee Tippee2nd
  3. Medela–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Tommee Tippee3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Philips Avent3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Medela1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about milk warmer brands

5 answers

  • Asked ChatGPT

    “Which milk warmer brand should I buy in New Zealand?”

    1. 1Philips Avent
    2. 2Tommee Tippee

  • Asked ChatGPT

    “What are the best milk warmer brands in New Zealand?”

    1. Asked ChatGPT

      “What's the best milk warmer brand in New Zealand for a newborn baby?”

      1. 1Philips Avent
      2. 2Tommee Tippee

    2. Searched Google, AI Overview

      “portable bottle warmer”

      1. Searched Google, AI Overview

        “best milk warmer”

        1. 1Philips Avent
        2. 2Medela
        3. 3Tommee Tippee

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

      Which milk warmer brands compete with Philips Avent?

      Philips Avent against milk warmer brands in New Zealand, by month

      Share of searches by month for Tommee Tippee, Medela, Philips Avent. The figures are in the table below the chart.

      View monthly share of searches table
      MonthTommee TippeeMedelaPhilips Avent
      Oct 202540.2%49.9%10%
      Nov 202537.9%50.2%12%
      Dec 202538.6%46.7%14.7%
      Jan 202642.2%45.1%12.7%
      Feb 202631.8%56.9%11.3%
      Mar 202641.3%47.2%11.5%
      Apr 202636%49.7%14.3%
      May 202640.6%48.4%11.1%
      Jun 202639.4%47.6%13%
      Jul 202639.7%48.9%11.3%
      Aug 202642.4%44.9%12.8%
      Sep 202645.3%43.3%11.4%

      1. 1.Tommee Tippee

        45.3%

        Moved from 2nd to 1st. 1.8K estimated branded searches, -1.6% vs prior month. Share +2.9 points.

      2. 2.Medela

        43.3%

        Moved from 1st to 2nd. 1.8K estimated branded searches, -11.2% vs prior month. Share -1.6 points.

      3. 3.Philips Avent

        11.4%

        Held 3rd. 460 estimated branded searches, -17.9% vs prior month. Share -1.4 points.

      Compare popularity between Philips Avent and its closest rivals

      Every comparison with Philips Avent

      15 comparisons

      How has branded search demand for Philips Avent changed in New Zealand over the last 12 months?

      3 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for Philips Avent in New Zealand rose from 1.4K to 2K.
      • Across the 12 months ending September 2026, Philips Avent’s share of searches among milk warmer brands in New Zealand increased from 10% to 11.4%.
      • Across the 12 months ending September 2026, Philips Avent’s share of searches among milk warmer brands in New Zealand peaked at 14.7% in December 2025 and was lowest at 10% in October 2025.

      How did search popularity change for New Zealand milk warmer brands in September 2026?

      3 changes

      1. In September 2026, Tommee Tippee overtook Medela to become the leader among milk warmer brands in New Zealand, with 45.3% of the searches.

      2. In September 2026, Medela lost share of searches among milk warmer brands in New Zealand, from 44.9% to 43.3%.

      3. In September 2026, Philips Avent lost share of searches among milk warmer brands in New Zealand, from 12.8% to 11.4%.

      How are Philips Avent’s branded searches counted?

      7 search terms

      Brandwave collects information about searches that people make online using Philips Avent’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

      • avent bottles
      • philips avent
      • philips avent dummy
      • philips avent soothie
      • philips avent teats
      • philips avent termometer
      • philipsavent

      How the Brand Demand Index is measured

      Who owns Philips Avent?

      Philips Avent is owned by Philips. Brandwave also tracks Philips Sonicare, Philips, Philips Lumea and Philips Respironics, owned by the same company, in New Zealand.

      Do you work for Philips Avent? To request corrections or removal please contact us via our support page and we will be happy to assist.

      Where does Philips Avent compete?

      Philips Avent is ranked in eight competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
      Competitor setRankShare of searchesRanking
      Baby bottle brands3rd of 612.2%Show ranking
      Baby dummy brands5th of 75.6%Show ranking
      Breast pads brands4th of 46.4%Show ranking
      Baby bottle warmer brands5th of 56.8%Show ranking
      Baby steriliser brands5th of 56.8%Show ranking
      Baby monitor brands3rd of 67.4%Show ranking
      Breast pump brands4th of 79.8%Show ranking
      Milk warmer brands3rd of 311.4%Shown above
      Creator with pink hair and a pink jacket

      Is Philips Avent your brand?

      Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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