Brandwave

Philips Avent vs VTech Baby:Which is more popular?

In September 2026, VTech Baby had more branded searches than Philips Avent among baby monitor brands in New Zealand. VTech Baby had about 2,160 branded searches, while Philips Avent had 460. VTech Baby made up 34.8% of all baby monitor brand searches we track, and Philips Avent accounted for 7.4%. When we asked ChatGPT and Google AI Overviews about baby monitor brands, VTech Baby appeared in three of the five answers and Philips Avent in two. VTech Baby was mentioned before Philips Avent in every answer that named either.

Among baby monitor brands in New Zealand in September 2026

Who do people search for more?

VTech Baby, about 5 searches for every 1 for Philips Avent

VTech Baby 2.2K searchesPhilips Avent 460 searches

Who does AI mention more?

VTech Baby, mentioned in 3 of 5 answers, Philips Avent in 2

VTech Baby in 3 of 5Philips Avent in 2 of 5

Who does AI recommend more?

VTech Baby, named ahead of Philips Avent in 3 of 3 answers

VTech Baby first in 3Philips Avent never first

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Top baby monitor brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, VTech Baby was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Philips Avent was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. VTech Baby was listed before Philips Avent in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. VTech Baby1st
  2. Nanit2nd
  3. Oricom3rd
  4. Owlet4th
  5. Philips Avent5th
  6. Motorola Nursery–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Oricom4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • VTech Baby3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Nanit3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Owlet2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Philips Avent2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Motorola Nursery0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about baby monitor brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

Is Philips Avent or VTech Baby more popular in search?

This chart shows how often people search Google for Philips Avent and VTech Baby by name. Each line represents a brand's share of searches for all six baby monitor brands we track, month by month, from searches in New Zealand.

Philips Avent and VTech Baby among baby monitor brands in New Zealand, by month

Share of searches by month for VTech Baby, Philips Avent. The figures are in the table below the chart.

View monthly share of searches table
MonthOwletVTech BabyPhilips AventNanitOricomMotorola Nursery
Oct 202545.3%38.4%8.2%5.6%2.2%0.22%
Nov 202540.7%42.5%7.8%5.3%3.7%0%
Dec 202540.6%40.6%10.3%5%3.4%0%
Jan 202642%39.9%8.9%5.7%3.6%0%
Feb 202642%37.6%11%6.3%3.1%0%
Mar 202649.6%32.4%9.5%5.3%3.3%0%
Apr 202646.2%32.6%10.9%5.9%4.3%0.23%
May 202644.2%36.6%9.3%5.1%4.6%0.21%
Jun 202644.2%33.9%10.1%6.4%5.3%0.19%
Jul 202647.8%31%9.4%5.5%6.1%0.18%
Aug 202650.2%28.4%9.2%6.7%5.4%0.16%
Sep 202646.8%34.8%7.4%5.5%5.3%0.16%

How has the Philips Avent and VTech Baby comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand baby monitor brands in September 2026?

2 changes
  1. In September 2026, VTech Baby gained share of searches among baby monitor brands in New Zealand, from 28.4% to 34.8%.

  2. In September 2026, Philips Avent lost share of searches among baby monitor brands in New Zealand, from 9.2% to 7.4%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using Philips Avent’s and VTech Baby’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Philips Avent

4 branded search terms

  • philips avent
  • philips avent soothie
  • philips avent termometer
  • philipsavent

VTech Baby

3 branded search terms

  • vtech baby
  • vtech baby monitor
  • vtech monitor

How the Brand Demand Index is measured

Other head-to-heads among baby monitor brands

Creator with pink hair and a pink jacket

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